Weighting offers in a sales funnel

by Kurt 4 replies
Let's say you have a sales funnel such as:


$7-12 FE
$27-$37 backend


You also have 3-4 additional products/reports that are relevant to each.

To increase value and sales, would you add them to the FE, the backend or split them between the two?

I know, someone will say "test"...but I'm looking for general gut feelings.
#main internet marketing discussion forum #funnel #offers #sales #weighting
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  • Profile picture of the author spartan14
    It depends of quality of the funnel how attracts clients and how much confidence it gives and the value of products
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  • Profile picture of the author Oziboomer
    Originally Posted by Kurt View Post

    Let's say you have a sales funnel such as:


    $7-12 FE
    $27-$37 backend


    You also have 3-4 additional products/reports that are relevant to each.

    To increase value and sales, would you add them to the FE, the backend or split them between the two?

    I know, someone will say "test"...but I'm looking for general gut feelings.
    I'd try an order bump on the FE payment page.

    It is pretty easy to bundle them as a low cost add-on right there and then and not everyone will necessarily take the back end product but a simple add on has been working for me.

    I've been doing it with digital products where I offer a physical version and also where I make a related offer like "Add the transcribed notes" for just another X.

    I've pasted an image of the checkout page below showing the bump in the lower right hand side.



    Best regards,

    Ozi
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    • Profile picture of the author Kurt
      Originally Posted by Oziboomer View Post

      I'd try an order bump on the FE payment page.

      It is pretty easy to bundle them as a low cost add-on right there and then and not everyone will necessarily take the back end product but a simple add on has been working for me.

      I've been doing it with digital products where I offer a physical version and also where I make a related offer like "Add the transcribed notes" for just another X.

      I've pasted an image of the checkout page below showing the bump in the lower right hand side.



      Best regards,

      Ozi

      Hey Ozi...I tend to agree with you. You have to make the FE sale before anyone will even see the backend offer.
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  • Profile picture of the author DABK
    I'd put them on the FE... Because some people who will not like the FE might like the other products, so you end up with a few extra sales. (Unless you add too many and then they cannot decide and they don't buy anything.)

    Some I might put on the BE too... if they truly compliment what they've already bought.
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