Is there any niche that is too competitive? Am I picking the wrong one here?

14 replies
Hey there,

I am having a hard time starting here.
I have purchased a great course that is a long term strategy by Chris Lee (RankXL is the course), and I am a little worried about the niche I want to pick.

Specifically for me it is the fat loss and diet niche with a focus on what is known as intermittent fasting.

I understand the argument is that you should just GO FOR IT and build pillar posts and an authority site not a small niche site, and this is a HUGE niche, but I am still being a little worried about picking this niche.

There are smaller ones, and I am sure I could make a small niche site and do okay, but I am 100% knowledgeable, dialed in and passionate about this one and that is why I am thinking it is a good one for ME, you know?

RankXL has you picking keywords with LOTS of search volume so picking something very specific is not in the spirit or main idea of the course. My terms get upwards of 400,000+ searches a month which works for building content rich posts around.

I am still wondering if it is too competitive.

What is your take?
#competitive #niche #picking #wrong
  • Profile picture of the author Tony Marriott
    To be clear I know nothing about the course you mentioned.

    I can tell you through from personal experience of teaching IM that getting hung up on niches is one of the most common issues I see.

    Unfortunately when you are 'at the beginning' you do not have the knowledge/experience (or simply the confidence) to just pick a niche.
    I think it is related to the importance that is generally put on getting that part right first.

    The reality is that any choice can be tweaked or adjusted later but no choice means you are stuck and not moving forward. It is always better to move forward even if you have to change things later.

    RankXL has you picking keywords with LOTS of search volume so picking something very specific is not in the spirit or main idea of the course.
    The second biggest mistake I see is students who 'do their own thing' instead of following the instructions given them. It seems crazy to spend (sometimes very large amounts of) money on training from someone, who I assume you trust, and then ignore what they tell you to do.

    In this specific example I guess that the keyword choices suggested will match the traffic strategy that you will apply later. You may not see that at this point but if you do something completely different now it may screw up what you do later.

    My advice is to follow what your trainer/tutor is saying. If you have concerns about the strategy then contact your support channel and simply ask.

    If you follow the instructions and get stuck or things aren't working as expected, again contact support and ask.

    The first question they will ask you is .. Did you follow the training? If you can't answer YES to that question it will be very difficult to help you.

    Good luck
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    • Profile picture of the author stevenjcampbell
      Hi Tony,

      Ironically in the actual training the person teaching the course kind of says the same thing as you. That Niche selection is something people get hung up on but not to worry about it so much.

      So to be honest with you I'm not actually passed the first part.

      I'm hung up on me selection just like you says not to be.

      So right now I need to create a domain name that somewhat brandable, instead of an exact match in domain which is how I used to do things years ago when I tried doing this before.

      This in and of itself is difficult because the fat loss Niche has so many people registering so many demands squatting on them or just not using them and they're not available.

      Either way there are ways to make something brandable with the words fat loss in it.

      I was just concerned that maybe I was fighting off something that was a little too competitive.

      Which again doesn't really drive with what the course says which is that you want to select something with lots of big websites, but with a topic that you're going to be a pillar posts around that have low competition or not very good competition posts.

      In my case I would choose fat loss, and then something specific like a method to lose fat that's popular that I've already researched that doesn't have great competition or good posts on the first page of Google as results.

      We build two or three different pillar posts around this and their related keywords and see traffic coming in overtime.

      So it sounds to me like you're backing up what he says, and that I'm really just stuck because of lack of confidence.
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      • Profile picture of the author Tony Marriott
        Hi Steven,

        As I said i don't know the course personally so I won't give advice on what you should be doing technically That is for the course trainer to do.

        But yes, you probably just don't have the confidence to move on. You simply need to bite the bullet. You can't expect to get everything perfect the first time. Changes will be made later no matter what you do.
        Domain name selection: Sounds like you have been advised to find a brandable domain name rather than an exact match domain name. That sounds right to me. You say partially brandable but do a search for "how to lose body fat" or any similar query. You will see no domains with body Fat or fat loss in them on the first page.
        It is unlikely that you will find any authority site in that niche with even a partial match domain.

        Like I said, time to make a decision and move on. If you stick with it, it should all become clear in the end. Otherwise you will simple end up seeing another 'good Idea' and move onto that one. A path that spells failure all the way. cheers Tony
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  • Profile picture of the author MValmont
    No, there are no niches that are too competitive.

    The real question is : Will you be able to compete?
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  • Profile picture of the author Steve B
    Originally Posted by stevenjcampbell View Post

    . . . the fat loss and diet niche with a focus on what is known as intermittent fasting

    The good and the bad news is this: it's all up to YOU.

    Fat loss and diet is really not a niche but a huge marketplace.

    If you are willing to listen to what folks in that marketplace want, and carve out your own specific niche based upon the desires of your audience, you will have a chance at success.

    If you are slowed down because there's so much competition, or if you don't listen to what the market demands . . . you will struggle.

    It's admirable that you have a mentor and a course to follow, but even with that guidance, success will depend upon how well you can satisfy your prospects and customers. It's all up to you.

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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  • Profile picture of the author dburk
    Hi stevenjcampbell,

    As Steve B pointed out, that is not a niche, it is more like a very broad business sector. Within that business sector you can identify business categories, within those categories you can select business niches, and within those niches you can select micro niches.

    As a beginner you are much better off selecting a micro niche, or two. And then after you have mastered your micro niche you might be ready to broaden your marketing into the broader niche. But don't make the mistake of targeting an entire business category, That is for multi-national conglomerates, not medium or small businesses, and certainly not a brand new part-time affiliate marketer.

    HTH,

    Don Burk
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  • Profile picture of the author Kay King
    that is not a niche
    I don't agree! The 'niche' mentioned is not 'fat loss and dieting' ...it is 'intermittent fasting', which is a growing and very specific diet regimen.

    I am 100% knowledgeable, dialed in and passionate about this one and that is why I am thinking it is a good one for ME
    That's the key here for me. Not because you are "passionate" but you are knowledgeable. I think it's a good niche and I've seen some good sites and products in that niche. I don't think it's one you can write generalized junk articles in - but if you can be specific and have information to share...could be a good one.

    Worst thing that happens is it doesn't do as well as you want....if you don't try, it won't do anything at all.

    When you are following a 'program' - don't try to be exact with every small detail. Use your common sense and consider your ability and interest when choosing niches. If it were me, I'd give this one a shot.
    Signature
    Just wait a second – so what you're telling me is that my chance of surviving all this is directly linked to the common sense of others? You’re kidding, right?
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    • Profile picture of the author stevenjcampbell
      Thanks. Yes, specifically the term intermittent fasting gets between 100,000 to 1000000 searches per month

      Then on top of that smaller terms like intermittent fasting tips, how to do intermittent fasting and so on pump it up a lot more.

      I guess I could always start off as it intermittent fasting site, and then spread out I just didn't want to be too narrow.

      The idea of the entire course is making a long-term sustainable website using Google advertising and then moving into things like promoted or sponsored posts and so on after you get actual traffic coming through.

      So then from there are you build a couple of really excellent articles targeting a broad range of keywords

      I really do need help on picking the domain name though. The last time I did all the stuff it was all about exact matching domains and that's not the case anymore.

      so then which way would you go? Would you pick a domain that had the words intermittent fasting in it? Or would you go ahead and pick something that was more broad to Fat Loss?
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  • Profile picture of the author Kay King
    I guess I could always start off as it intermittent fasting site
    In your first post you said

    a focus on what is known as intermittent fasting.
    That is a niche - but Don and Steve are right in that 'fat loss and diet' is not a niche but a very broad category.

    For a domain name, I advise using a site like nameboy.com (there are others, too) to research keywords and see what is available (without letting others know what you are looking for)....it may take some time to find one you like.

    Before you start - make a list of possible words to include in the domain....I'm sure the course you are taking has advice on that as well.
    Signature
    Just wait a second – so what you're telling me is that my chance of surviving all this is directly linked to the common sense of others? You’re kidding, right?
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    • Profile picture of the author stevenjcampbell
      Actually believe it or not the course is really just all about building the content and getting it ranked building links and whatnot.

      Thanks for the tip on the domain name stuff I'll check it out
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  • Profile picture of the author TiffanyLambert
    Originally Posted by stevenjcampbell View Post

    I understand the argument is that you should just GO FOR IT and build pillar posts and an authority site not a small niche site, and this is a HUGE niche, but I am still being a little worried about picking this niche.
    Hey Steven!

    Here's my $0.02. I never worry about competition. Remember that when you create a blog, it's not always "your blog versus their blog" as a whole.

    EVERY SINGLE POST is a new doorway into the site. Every single keyword phrase is a new opportunity to rank.

    So you aren't competing just for intermittent fasting, remember. You're competing for every single blog post and phrase you use - much more level playing field that way.

    So while you might not outrank an established competitor for "intermittent fasting" right away, you COULD rank high for a longer tail keyword phrase like "intermittent fasting benefits and side effects" and then what happens? Well, the person lands on your highly ranked blog post for that phrase and they like the value and expertise you provide, opt into your list and continue letting you lead them.

    I would take a two-pronged approach to dominating in this niche:

    1. Outdo your competitors with value-packed content on your blog, in emails and in products you create - preferably with YOUR take on the process and...

    2. Socialize with and engage your audience. There are a gazillion +1 marketers with stale, sterile info sites and absolutely not a shred of personality that the reader can connect with and build trust in.

    Hope this helps!

    Tiff
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    • Profile picture of the author stevenjcampbell
      That's great. I feel better about everything after this thread here.
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  • Profile picture of the author spartan14
    In my case i dont care about niche competitiion i care about content .Of course if its competitive it will be a little harder but i prefer to work with good content that people will love instead of choosing a non competitive niche and to strugle to write something
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  • Profile picture of the author Rory Singh
    Originally Posted by stevenjcampbell View Post

    There are smaller ones, and I am sure I could make a small niche site and do okay, but I am 100% knowledgeable, dialed in and passionate about this one and that is why I am thinking it is a good one for ME, you know?

    I am still wondering if it is too competitive.

    What is your take?
    I think you are 'over thinking' this.

    This is a common mistake. Stop thinking about it if you are 100% knowledgeable and passionate about it.

    Just do the damn thing (respectively)!!
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