Sales Funnel: How do I go from optin to webinar to high priced sales funnel consulting?

TLDR at bottom if someone doesn't like reading.

So I'm assuming from your OP, you are in the IM/MMO niche. I think you need to re-look into your overall strategy first before worrying about a sales order process.

First, you want to re-evaluate what is the your customer persona. Are you targeting newbies? People with businesses in place already? People will 6-7 Figure businesses?

1 Trick You Can Implement Today in Your Business that Will Boost Your Profits by 20% Next Week

This headline (using your blurb and expanding on it) won't really appeal to the 'newbie' section if they aren't already set in their business. On the other side of things, 'expert' people probably won't be interested because it sounds a bit cheesy. Intermediate-Level prospects would probably go for this.

Moving on to a few other examples:

• This Simple Trick Allows Even a Newbie to Start a Profit-Sucking Business by Next Week
• 1 Trick You Can Implement Today in Your Business that Will Boost Your Profits by 20% Next Week
• This 1 Technique Has Boosted Cart Values by 50% in Dozens of Case Studies - Read the Case Studies Now

These aren't the best examples of copy, but as you can see, you're now targeting people where they actually are in their business, instead of shoehorning all of them into a single one-glove fits all scenario.

When speaking to a 6 or 7 Figure marketer who has a real business, they understand what terms like customer lifetime value or cart value is. They also have different expectations when they are looking to buy something. Typically (generalizing here) they don't want a trick, loophole or otherwise gimmicky sounding stuff. They want techniques, strategies, formulas, case studies etc.

Newbies don't care about a profit-boosting tip, because they don't have a business up and running yet! They also won't understand the complex strategies revolving around lead values, bucket conversion rates, expectant ROI etc.

So you have to first really find out who will be in need of your webinar offer and talk to them specifically. Your Step 1 & 2 should be summed up by your advertising and optin process, not part of a sales funnel.

So instead of creating a funnel or a process for the general market (let's use small businesses) you instead create 3 specific funnels and processes for specific prospects (Plumbers, Roofers & Auto Repair Shops for example). I couldn't tell from your OP, but you shouldn't have to segment the way you are in a single funnel. Speak only to your target audience, leave out the junk.

Another thing I see that's weird (to me at least) is your price points. I'm assuming the webinar offer is going to be in the $997-1,997+ range. Why on earth are your price points jumping around from $1k+, to $7 to $500 - all on different topics?

Think about all the other products that can stem out of a single webinar (or the consulting you are doing)!

• Over My Shoulder Case Study
• Underground Student Notes
• Do It Yourself + Dozens of Templates (you're doing this already)
• Strategy and Techniques of Increasing CLV E-Book (I'm assuming you're doing this with the ebook)

The real problem, in my opinion, is that you are trying so hard to put everyone down this same path, you're missing the key points and the profits down the road.

Consider some of these questions:

1. What happens to someone who goes through your funnel without registering to your webinar?
2. What happens with someone who registers but does not fill out your form?
3. What happens if they did not qualify for the DFY Funnel package?

In an ideal world, you'd want to have every path covered and every scenario laced with it's own unique sales path.

TLDR for those who don't like reading

Of course, this isn't easy to do. So to really improve this funnel, start with your perfect candidate for the DFY Funnel Package. Built one funnel specifically for these kinds of people.

Create your auto responder that goes something like this:

1. Live Webinar Registration Push
2. Webinar Replay Push
3. Form Submit Push
4. Over the Shoulder Case Study + Student Notes + Template Push

If you're looking for high ticket sales, don't play in the mud.

Expanding on Mr. Coyote's excellent reply:

Your steps 1 & 2 should be part of your opt-in process. As suggested, you probably need to ask for their vertical. Given those three data points, you can segment your webinar recruitment more tightly.

From there, you would create a series leading to your webinar. From the sound of it, you may want to create additional materials based on experience, and craft a more traditional funnel. For example, start with total newbies.

> You may need to offer an inexpensive intro guide or course to bring them up to speed on what funnels are, how they work, how they can simplify starting a business or a marketing push for an existing business, etc.

> You may want to tweak the content (like swapping out examples) while keeping the same basic content for each vertical. If I'm a plumber or roofer, I don't need to know how to construct funnels for a PI lawyer or chiropractor. I need to know how to get people to call me for plumbing or roofing.

Once they're up to speed, you can offer them a choice of a DIY home study or a DFY service.

And don't be afraid to keep offering them multiple opportunities to climb your product ladder. They may not be ready for your $497 home study or $1997 DFY service today, but they may be ready at some point in the future. If not, they'll simply unsubscribe or ghost. If they ghost on you (no email opens or clicks) for six months, move them to a separate list for monthly drips.

These guys have already touched on alot of points

I will say....make sure you build out the value for your service by highlighting the deficiencies of alternate approaches to yours

Not everyone can clearly distinguish the value your offering...

so you need to spell it out for them and highlight why its so important and the reprecussions of alternative approaches

This can help people see the "investment" is worth while...

I dont wanna tell you about your pricing but i will say dont attach your name to low ticket stuff

Your name is your brand too (speshly if you believe "the strawman theory")...and you can only be associated with one or the other.."high end" or "cheap"

Esmarshall