How much is too much for an explainer video

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Hi,
I'm trying to gauge opinion on small business explainer videos and introduction videos as it's something we get asked about quite a lot but frankly we just can't do as the margins aren't there.
Have you ever thought about using a video to push your company, product or brand explainer video - either a narrated explainer video, animation or just literally a piece to camera?
If so, did you use them, did you find them effective?
Imagine a typical video would be 2-3 minutes long, filmed at our studio and feature clips from your website, branding, product demos, etc plus your voiceover and/or presenting. This would then go up on your site via YouTube or suchlike to promote your brand.

Worth it, and if so, how much?
#explainer #video

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