does it hurt conversions to release a box product piecemeal?

1 replies
Hi, I want to put a $500 box product in my funnel as a downsell to my main offer, which is consulting. The market is untested, so I want to minimize the time I spend upfront working on this product until I have some numbers on the top of funnel metrics.

As for feeding the course piecemeal, I would give them the first module right after the order. After that, I would need more time to create the other sections. Truthfully I could probably crank out a new section every three days or so but I want to give myself a buffer to do quality work.

Generally speaking, does it hurt conversions if you tell the audience that a course will be released in sections on a weekly basis? If this is the case I may pursue a less ambitious offer as my downsell.
#box #conversions #hurt #piecemeal #product #release
  • Profile picture of the author Regional Warrior
    Originally Posted by Delta223 View Post

    Hi, I want to put a $500 box product in my funnel as a downsell to my main offer, which is consulting. The market is untested, so I want to minimize the time I spend upfront working on this product until I have some numbers on the top of funnel metrics.

    As for feeding the course piecemeal, I would give them the first module right after the order. After that, I would need more time to create the other sections. Truthfully I could probably crank out a new section every three days or so but I want to give myself a buffer to do quality work.

    Generally speaking, does it hurt conversions if you tell the audience that a course will be released in sections on a weekly basis? If this is the case I may pursue a less ambitious offer as my downsell.
    Not knowing the niche thats a hard one but whenever I put up a membership site that would drip feed content and product once a month

    So do not see any issue with that but like i wrote would depend on the niche
    the only way to find the answer is to do a A/B test on some victims lol

    Jason
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