Are banner ads nearing extinction?

9 replies
In 2017, it seems to me that most people have started to either emotionally block out banner ads or do not see them at all thanks to hugely popular ad blocking browser add-ons.

Sure, as of right now, mobile users are seeing more ads than pc users but how long before that changes too?

Print newspaper subscriptions are also at their lowest point in a very long time, so paid ads there also go widely unseen.

Am I wrong in thinking that it is getting harder to get your ads seen? I'm not looking for a golden ticket or a new idea. I'd just like to start a conversation on the topic.
#ads #banner #extinction #nearing
  • Profile picture of the author Michael Meaney
    The other day my fiancee clicked on a Youtube video - the advert at the start was from a local company.

    She was both freaked out and amazed.

    To you and me, that's nothing special, but for most people, they are experiencing this kind of targeting for the first time. And they're noticing.

    Banner ads might be on the decline, but new, better methods, are rising.

    Soon your TV will show adverts that appeal specifically to your interests.

    But there's a long way to go, I think.
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    • Now that you mention it, I have been seeing more geo-targeted advertising.

      Your comment also got me thinking. I recall riding the E.T. ride as a child in Orlando, Florida. In the beginning, you tell the ride operator your name and as the ride is ending, the mechanical E.T. would call out each person by name, saying goodbye to them.

      Now that almost everyone has a Facebook page, I wonder if ads will start calling out to people by name. That might be the next step.

      Say "John Smith" is single and has that set as his Facebook status. When he watches a random YouTube video, a voice behind a computer generated character might call to him by name.

      "John Smith, still single I see. Well, click here and get yourself a date for Friday night!"

      It would be scary, but maybe we are headed that way.
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      • Profile picture of the author ryanbiddulph
        We most definitely are. Not sure when, but we are.

        Tthe personalization of ads for me, on Google and Facebook and blogs I check, these networks are nabbing personal information based on my IP address and any mobile or laptops, and are serving up more personalized ads through various platforms.
        Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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  • Profile picture of the author Orion3003
    Paid advertising is always advancing and traditional media buying is no where near extinction as it may seem. I do however believe Native will surpass banners eventually but thats a long way to go. Also consider that banned advertising is a very blanket term. I still get amazing results doing media buying on both mobile and desktop
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  • Static banner ads are currently beginning to be rarely used, ads that come from adwords have started using many rich media banner.

    Even google itself facilitate this rich media banner ads by creating a free software called Google Web Designer.

    With Google Web Designer you will be able to create very rich ads. Not just Clicks to websites, you can also make Phone Calls, SMS Submissions, Insert Videos, Maps, even you can get leads by inserting optin there.

    Rich media banners are more engaging, AdRoll found that rich media banner ads have a 267% higher click-through rate than standard static banners!
    Professional Animated Banner HTML5 Designer
    Make Your Banner Ads More Clickable
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  • Profile picture of the author dburk
    Hi QualityCopywriting,

    In the early days of the web, banner ads were the norm, then they nearly died out due to banner blindness. Banner ads were mostly replaced with text ads that blended more with the website content.

    Banner ads never completely died, however, far from it. While out of favor, text ads and in-text content ads dominated. Then, along came dynamic content banner ads and they rose in popularity again,

    Now, as you point out, banner ads are in decline due to the use of ad blockers that make them less effective for publishers. Some publishers have responded by placing even more ad units on pages to try to compensate,. This highly abusive tactic has accelerated the pace of users implementing ad blockers.

    Many publishers are now utilizing native ads that are disguised as content to avoid the ad blockers. So, soon you will see technology that blocks users with ad blockers from viewing certain content on websites unless they disable the ad blocker, or pay for the content. That technology already exists, but is rarely used. As ad blockers grow in popularity so will the use of content blockers. When that happens, banners are likely to rise in popularity again.

    Another advertising innovation that I predict you will see at some point in the future is the use of ad platforms to deliver content. This will effectively defeat ad blockers because all content will be served within ad units. If you block the ad unit you will see nothing. except a request to disable ad blockers to view content. Soon, you may see content disguised as ads, to completely defeat ad blockers.

    We are already seeing this to some degree with the native ad formats. Native ads are disguised as content, with the intent to defeat ad blockers. native ads are rapidly replacing the use of banner ad formats, to get around ad blocking technology.

    I don't know how other people feel, but I avoid visiting websites that use native ad formats, especially if the ad to content ratio is high, I might even block the website in my banned websites list in the browser so that I don't accidently visit that website again.

    What I would really like to see developed, instead of an ad blockers, I would love to have a publisher blocker so I can block abusive publishers automatically. Something that would automatically warn me that the website I am trying to visit has hundreds of ads on a single page, or the ad to content ratio exceeds 1:1, something along those lines.

    Another trend you are likely to see in the very near future is native ad blocking technology built into all popular web browsers. Google has already announced plans to include an ad blocker in Chrome, the most popular web browser. Presumably this will only block ads that don't meet ad industry standards and practices, which should make the 3rd party ad blockers less necessary.

    Display ads will remain, in some form or fashion, as long as free enterprise exists. It may morph into something dramatically different over time. Perhaps we will call it something other than "banner ads", but it isn't likely to go away anytime in the near future.

    That's my thoughts.

    Don Burk
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  • Profile picture of the author TonyRoberts
    I've heard that banner ads are not as effective anymore due to ad-blocker programs.
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  • Profile picture of the author ryanbiddulph
    Banner ads are not as common but as far as my ads on my blog sidebar, more people than ever are seeing them. Because it's just a subconscious belief which determines if more folks seem them or not. Try to get clear on whatever you are advertising, and you will see better results.

    It's not the ad so much, but the site where you're advertising. Or more accurately, if you are offering mega value, and your readers dig your content, they will tend to click on your ads.
    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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  • Profile picture of the author Rory Singh
    Banner ads are not being clicked a lot on my site. What people seem to be clicking on is links that I ask them to click on after I build some rapport by offering them some value.

    Text and 'Calls to Action' work the best for me.

    The human mind and the way it makes decisions KEEP changing.

    And marketers have to adapt.
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