Because the cries of frustration are getting louder because of the overwhelming competition in the online markets
And its making it harder to standout and get your message heard amongst the crowd.
This is having a damning effect on engagement, ad cost and even sales
3 very important ingredients to creating a stable, consistent income
You see..The most successful marketers use this stratrgy regularly And the key reason why 95% of newcomers fail to make any money online is because...
they neglect to use it...so if you want to avoid being another corpse in the online market graveyard...then follow these words closely
Heres what most people do...
is they find a quality product and interested group of people for the product...nothing new there
But here's where most people fall short...
They fail to create DEMAND
This is "neglected secret" that people never talk about
Its no secret we live in a "supply and demand" society
So, ultimately the level of demand we place on our product/service will determine
Not only how many sales we make but also how much people are willing to pay...
So how do we create demand?
We take the most common problems our prospect has/or could have and we magnify them...
The negatives and the reprecussions of not taking action sooner...
(Remember: fear and greed are the 2 most powerful triggers that cause people to act..not buy....but ACT)
This is powerful for a couple of reasons...cause it can shed light on a problem they maybe unaware of so were giving value and it positions you as an expert on the matter(who better to provide the solution)
Ok so ill break it down using an example
E.g tooth care market..."According to NHS gum disease affects 3 out of every 4 adults over 35 in the U.K...if not treated early gum disease can lead to soreness, receding gums and even loss of teeth "
(3rd party validation from credible sources = believability and increased trust)
Now we've got their attention...they want a remedy
But you dont want to just give them the solution...too obvious
So sticking with the earlier example we might discuss the causes and symptoms...part of the solution is knowing the problem right...
E.g gum disease is caused by the build up of harmful bacteria which attacks your gums, smoking is also commonly known to increase the likelihood of gum disease"
Still building the value cause were making our prospect more informed (try sprinkle in a reference or 2)
(This bit may vary from market to market)...but we dont want to make our product the only option (again too obvious) we want it to be the most ideal option
Usually this means....what to do but not how to do it
This is what really ramps up demand...
cause in most cases this creates more questions..they will ultimately look to you for an answers
So ill keep consistent here and stick with the teeth example....
"Brushing regularly 2 times a day with a toothpaste that contains the right amount of fluoride can prevent gum disease..."
Whats the right amount of fluoride?....what brush should i use? How long should i brush for?
Now you can tie in your product as the solution
("In some cases gum disease can still develop because toothpaste only removes bacteria but doesnt kill them and this is why dentist recommend gumshield mouthwash 5000")
And then you can highlight how it kills 99.9 of germs its quicker and more cost effective and all the other benefits
Notice in the last part we told em how to fix it....
but also highlighted why it doesnt always work (i would usually get a case study there)
Most people aint into risk....they prefer "certainty" the "safe option"...
thats why so many are willing to trade hours for dollars...
even if they hate it religiously....cause its the comfort of a job
Well this is the same...people buy certainty
And if you solution has a recommendation from an authority...use it..professionals, celebrities...Dr Oz doesnt matter
It just adds more weight to your arguement
And there you have it....creating demand for your product
As always...its up to you and go apply this to your own marketing