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Any suggestions on researching potential software product niches?

by Damien Roche
5 replies
I know there is a tonne of stuff out there about general niche research. But I'm wondering if there are any warriors around who have experience researching niches in which to build software products?

I know I'm approaching this from potentially the wrong angle - but I can't just sit around all day waiting for a profitable problem to fall into my lap.

I've been checking out categories on capterra and plugging them into google keyword tool and jaaxy to get some basic data. Have checked first page of google and currently trying to determine whether I could get on page one based on the SEO of the competition.

I have read plenty of articles from software entrepreneurs about niche research, but thought it would be interesting to hear a take from general internet marketers. Appreciate any insight!
#niches #potential #product #researching #software #suggestions
  • Profile picture of the author writeaway
    If I were you, I'd spider certain forums' threads.

    A few HIGHLY PROFITABLE marketing bots trace their origins from this method.
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    • Profile picture of the author Damien Roche
      Could you elaborate (privately if need be)? Spider for what, exactly? Or do you mean build software to do this and sell that?
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      >> Seasoned Web Developer (CSS, JavaScript, PHP, Ruby) <<
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  • Profile picture of the author Steve B
    I can't think of any niches where software wouldn't be applicable. The field is wide open and you could move into any niche you wanted. The key, of course, is to find a way to add value to the niche participants.

    What you call "general niche research" would be better conceptualized as hunting for ways to save niche enthusiasts time, money, or effort via your software. Anytime you help people better their lives, you are heading down the path of profitability.

    Two "off the top of my head" suggestions . . .

    1. Start looking for problems or ways to add value related to time/money/effort in niches where you have some experience, training, interest, or knowledge. If you work in areas where you already have an advantage over others (a head start) it will be easier to establish your credibility, authority, trust and expertise. You will already know the "jargon" or "industry speak" and won't have to learn the basics of the niche.

    2. Look for niches that already seem to be filled with software products. How can you do that? Go to Amazon books and Kindle and dig deep into their index of subjects. Check out the top 100 most popular books for any niche and see if there are a number of them related to using software applications, for instance . . . Beginner's Guide to Photoshop, or 100 Photoshop Tips, or Advanced Photoshop Lessons. If you find a niche where there is already a lot of software-related activity, chances are good that you can carve out your own niche with a software product that does a better job than the competitors. Another place to look for similar types of software book activity is at the "Dummies" series of books.

    The best to you,

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
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    • Profile picture of the author Damien Roche
      Thanks Steve, good suggestions!

      I've been looking through all the categories on Capterra and compiling a list of those that aren't too saturated. Planning to then plug them into some keyword tools and see what I pull out.

      It's true, software is abound and can be found in almost any niche, but the challenge is finding a niche which has demand for a certain kind of software and it isn't completely saturated.
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      >> Seasoned Web Developer (CSS, JavaScript, PHP, Ruby) <<
      Available for Fixed Fee Projects and Hourly ($40/hr)
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  • Profile picture of the author troy23
    I did quite well out of creating and selling my own software online globally.
    My advice would be to keep it simple and to target small business owners.
    Think what they would need to do their day to day activities....invoicing, staff records etc.
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