the LF8 what they know that you don't
What I & They know that you don't probably know yet.
I started reading a book called Cashvertising. Wonderful book. It cost $11 or so on Amazon. It has this section called 'The Life-Force 8' aka the LF8 claiming we are biologically programmed to jump at the idea of the following:
Survivial, enjoyment of life, life extension.
Freedom from fear, pain and danger.
Sexual companionship.
Comofrotable living conditions.
To be superior, winning and ahead of the population.
Care and protection of loved ones.
Social approval.
The idea here is to use these biologically programmed ideas we are born with and make copy and headlines out of them. From what the book says, people really don't care that you have a 10-page eBook with pictures and very educational material that'll make them money. Buyers are concerned with what mother natures effects on them needs to be satisfied and not secondary needs, which are as follows:
To be informed.
Curiosity.
Cleanliness of body and surroundings.
Efficiency.
Convenience.
Dependability/quality.
Expression of beauty and style.
Economy/profit.
Bargains.
Typically in the past I have used the secondary learned wants as sources of copy pickings when I am writing sales letters and headlines.
I have switched to primarily using the LF8 and even I want to buy my products.
Headlines! Post a headline using one of the LF8 and lets see who can crack this and get the most likes for the best headline using the LF8.
Have you ever heard of the LF8 or have you read this book yet? Wow.
I started reading a book called Cashvertising. Wonderful book. It cost $11 or so on Amazon. It has this section called 'The Life-Force 8' aka the LF8 claiming we are biologically programmed to jump at the idea of the following:
Survivial, enjoyment of life, life extension.
Freedom from fear, pain and danger.
Sexual companionship.
Comofrotable living conditions.
To be superior, winning and ahead of the population.
Care and protection of loved ones.
Social approval.
The idea here is to use these biologically programmed ideas we are born with and make copy and headlines out of them. From what the book says, people really don't care that you have a 10-page eBook with pictures and very educational material that'll make them money. Buyers are concerned with what mother natures effects on them needs to be satisfied and not secondary needs, which are as follows:
To be informed.
Curiosity.
Cleanliness of body and surroundings.
Efficiency.
Convenience.
Dependability/quality.
Expression of beauty and style.
Economy/profit.
Bargains.
Typically in the past I have used the secondary learned wants as sources of copy pickings when I am writing sales letters and headlines.
I have switched to primarily using the LF8 and even I want to buy my products.
Headlines! Post a headline using one of the LF8 and lets see who can crack this and get the most likes for the best headline using the LF8.
Have you ever heard of the LF8 or have you read this book yet? Wow.