How to prioritise the work in digital marketing?

5 replies
Please prioritise the points below in the order of importance and state the reasons for your order.

Loss of rankings of primary keywords
An increase in the CPC for Google adwords by 20%
Content writer is unable and therefore we do not have any content for the next 2 weeks
Our main landing page has an increased bounced rate by 15%
Negative social media reviews from the day before
No links built in the previous day

Thanks in advance for your thoughts!!
#digital #marketing #prioritise #work
  • Profile picture of the author KinneyJ2014
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    • Thanks for your reply. But could you please order my points in terms of their importance and reasons for your order.
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      • Profile picture of the author Steve B
        Originally Posted by Kalu Charan Parida View Post

        order my points in terms of their importance and reasons for your order.

        Not knowing your business makes it impossible for an outsider to prioritize your work for you - you have to do that.

        Start with the most pressing problem - the one that affects your bottom line revenue the greatest, then move on to the second most critical problem and take care of it. You might even consider engaging 3rd party help to work on several things at the same time.

        Other than that, there is no 'right and wrong' answer to your question.

        Steve
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      • Profile picture of the author KinneyJ2014
        Originally Posted by Kalu Charan Parida View Post

        Thanks for your reply. But could you please order my points in terms of their importance and reasons for your order.
        Please prioritize the points below in the order of importance and state the reasons for your order.

        Loss of rankings of primary keywords

        Rankings can fall for various reasons. It might have less to do with what you're doing than what your competition is doing. In other cases a drop in rankings is the natural and temporary result of an intentional action on your part. .

        1. You're tracking the wrong rankings. In recent years there has been a shift toward "natural language" when it comes to searches, that is, people typing, or increasingly speaking, complete sentences into search engines, rather than just a few keywords. If you're only tracking generic keywords, it might be that your keyword strategy is outdated. The people who are looking for you are using new keywords or phrases, and you need to update your keyword strategy.

        2. The Google "dance". It's normal for rankings to fluctuate. Not just from one day to the next, but from one computer to another, one location to another, and based on a host of other variables. Google is constantly testing every variable it can detect by changing search results. This is part of why it's counter productive to focus too heavily on specific rankings.




        3. New website. If you launch a new design for an existing website you can expect your rankings to drop, regardless of what you do to prepare for that launch, and regardless of how much better the new website is, in terms of SEO, than the old one.
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  • Profile picture of the author jdjenkins
    I would suggest hiring someone to fix the negative reviews - you can search for "reputation management" on sites like Fiverr.

    Hire another content writer - not a replacement, an additional source, so you don't suffer gaps in your content delivery again.

    Get some link-building started again.

    - These three items are easy to deal with, so get them out of the way first. Reputation is key - many people buy after looking at reviews, but also social markers contribute to SEO.

    Once you've got those items off your plate, you can look at the keywords, landing page, and Adwords costs.
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