Implied Consent Question - Spam Laws
Hello there!
I have a question for warriors that have experience about the email / text spam laws. Please correct the following according to what you know about the laws.
From what I read, spam laws in US vs Canada is a bit different. If I read it right, US adopted an opt-out model, which a business can send an email to customer (B2c) or another business (b2b) if they provide a physical location and adress and if they also provide the option to opt-out at any time when receiving message.
In Canada however, laws are more restrictive. If I understood correctly, Canada adopted an opt-in model, which from July 1st 2017, you can't even send 1 promotional email to customers or another businesses if you did not get express consent from them. Implied consent doesnt cut it anymore.
Real life example: I want to contact other businesses about a service I want to offer them. I have access to contact information with their email and phone numbers that are provided on different public websites, therefore I have implied consent from them.
In the US, I think I can do it freely as long as I give the option to opt out from my campaigns.
However in Canada, I don't think I will be able to contact my leads because even if their information is on public websites, implied consent doesn't work anymore with the new updates of 2017 in Canada.
Before going all out in this lead generation model, I wanted to started this thread to make sure I understood the spam laws correctly. If not, please correct me so I can modified my business plans accordingly.
Thank you warriors!
I have a question for warriors that have experience about the email / text spam laws. Please correct the following according to what you know about the laws.
From what I read, spam laws in US vs Canada is a bit different. If I read it right, US adopted an opt-out model, which a business can send an email to customer (B2c) or another business (b2b) if they provide a physical location and adress and if they also provide the option to opt-out at any time when receiving message.
In Canada however, laws are more restrictive. If I understood correctly, Canada adopted an opt-in model, which from July 1st 2017, you can't even send 1 promotional email to customers or another businesses if you did not get express consent from them. Implied consent doesnt cut it anymore.
Real life example: I want to contact other businesses about a service I want to offer them. I have access to contact information with their email and phone numbers that are provided on different public websites, therefore I have implied consent from them.
In the US, I think I can do it freely as long as I give the option to opt out from my campaigns.
However in Canada, I don't think I will be able to contact my leads because even if their information is on public websites, implied consent doesn't work anymore with the new updates of 2017 in Canada.
Before going all out in this lead generation model, I wanted to started this thread to make sure I understood the spam laws correctly. If not, please correct me so I can modified my business plans accordingly.
Thank you warriors!