Want to make more money? Format your content to get READ
Many marketers who use content to get leads or ad clicks think that as long as the content they offer is HIGH QUALITY and AWESOME, visitors would click on ads/fill out forms or otherwise do stuff that puts money in marketers' pockets.
Dead wrong.
Most visitors have a very short attention span-especially if they found your stuff through social media.
Search engine traffic is particularly notorious for users BOUNCING OUT of a page if they can't make heads or tails of a page's content.........within SECONDS.
Considering these realities, it's no surprise too many marketers aren't making the kind of money they could be making.
You have to format your content to target both SKIMMERS and READERS.
Here's how you do it
1 line sentences
Bold font subheadings (if applicable)
Bold italics for emphasized content
Break a multi-topic blog post or article into 2 posts or articles.
If you're going to use graphics, use graphics that (a) summarizes the idea of your content in one iconic image OR (b) directs eyeballs
Get more conversions by choosing to KEEP IT SIMPLE and DIRECT.
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