Me and my brother are in the process of building essentially a clothing brand, but it's more of a culture and a vibe that we are trying to create. There are lots of people making clothing brands these days and that's not who we want to be competing with. Our idea is to have us two brothers as the face of the brand and use our style and work ethic to create the brand. We both have a passion for dressing well and it is essential whether we are going to a meeting or walking to the shops, we always try and look good with what we have. We thought that having us as the face of it will be what separates us from the rest?
Anybody and ideas on where we start with something like this, i.e. what our marketing strategy would be? I am reluctant to make another instagram page or facebook page and start posting like I have done in the past without success due to a lack of content and essentially not being prepared.