Building brand with my brother, want to create a new culture for younger gen. Work hard, look good

14 replies
Hi there,

Me and my brother are in the process of building essentially a clothing brand, but it's more of a culture and a vibe that we are trying to create. There are lots of people making clothing brands these days and that's not who we want to be competing with. Our idea is to have us two brothers as the face of the brand and use our style and work ethic to create the brand. We both have a passion for dressing well and it is essential whether we are going to a meeting or walking to the shops, we always try and look good with what we have. We thought that having us as the face of it will be what separates us from the rest?

Anybody and ideas on where we start with something like this, i.e. what our marketing strategy would be? I am reluctant to make another instagram page or facebook page and start posting like I have done in the past without success due to a lack of content and essentially not being prepared.

Regards,

J
#brand #brother #building #create #culture #gen #good #hard #work #younger
  • Profile picture of the author jeandevenish
    It seems like you´ve got the vibes to do something far beyound what exists, that is very cool.

    I was reading and my first thinking was about how Starbucks did. They had a goal set: to make the armerican public to get a coffee culture, and they did.

    On the other hand, not using modern social media is a big risk, a big bet, and that separete you from other competitors also.

    Think of starbucks again, most of their social posts are made by users, they totally embraced the coffee culture and take it with them everywhere they go.

    I recommend reading "Corporate Aikido" by Robert Pino.

    That is only the tip of the iceberg. Keep goimg.
    {{ DiscussionBoard.errors[11166009].message }}
    • Profile picture of the author Jamesb123
      Thank you so much for your reply, I was worried I wasn't going to get much of a reaction.

      This is great advice and I certainly will be doing some more research around the starbucks business model.

      When i mentioned social media, i didnt mean i wasnt going to use it at all, in fact, I have already registered our brand name on all the major platforms. I was just cautious about being prepared for using them to their full potential and learning how to do so. In the past I have misused them due to lack of preparation which I think worked against my idea.

      Downloading Corporate Aikido as we speak!

      Thankyou again
      {{ DiscussionBoard.errors[11166027].message }}
      • Profile picture of the author Oziboomer
        Originally Posted by Jamesb123 View Post

        new culture for younger gen. Work hard, look good
        What is your brand?

        From the OP title you might get a clue.

        Younger Gen. Work Hard Look good.

        There is a sort of Oxymoron there.

        Maybe Oxymoron is your brand?

        The impression I get from a huge percentage of younger jobseekers I come across is one of wanting to start with an executive salary and work as few hours as possible.

        Fast fashion seems to be the norm with many people buying cheap clothes and throwing them away fast.

        Particularly young women who want to always be seen wearing something new.

        If I was a young fashion designer or clothing retailer hopeful I would make sure I had fresh items to appeal to this disposable market.

        Look at how Zara designs fast and moves on quickly.

        Older buyers may look for quality and design and pay a higher price.

        Whatever you decide to do make sure you appeal to a passionate group of people who will support you.

        Not suggesting anything in particular but think how you can grab a portion of the market and become known for owning that portion.

        Is it fashion for young women of faith who want to show their unique style within certain constraints?

        Is it geared to Dancehall to exploit the lines and curves someone in that space desires?

        Think...Max Factor (The London look) ---> NOT

        What is your unique look?

        How many influencers can you get in the selected look's niche to wear your style?

        The closer you can get to identifying your target market and then creating what they want to wear, the closer you will get to success.

        Best regards,

        Ozi
        {{ DiscussionBoard.errors[11167016].message }}
  • Profile picture of the author Jamesb123
    Thanks for this, I will sure to be in contact in the near future
    {{ DiscussionBoard.errors[11166038].message }}
  • Profile picture of the author Steve B
    Originally Posted by Jamesb123 View Post

    . . . ideas on where we start with something like this
    Start at the very beginning - with your audience. Who is your perfect customer? Do you know? Do you understand what she/he wants from a clothing brand? Do you know the desires of your marketplace? Challenges? Buying habits? Style preferences? Do you understand your audience demographics? Where will you find them online? How are you going to reach them (market to them)?

    If you want to have a profitable business, you need to focus on your market and what prospects want.

    You have talked about your ideas, desires, and what you want but you haven't hinted at what your customers might want and what they are going to buy. You are not the market. You can't assume with any assurance that your selling desires are their buying desires. Have you spoken with or polled your market prospects?


    Originally Posted by Jamesb123 View Post

    . . . start posting like I have done in the past without success due to a lack of content and essentially not being prepared.
    So you have some experience with what doesn't work - now you need to do things differently or you'll have the same result again.

    This lack of preparation that you speak of can only be overcome by doing your market research, setting up your selling system, knowing where you can find your targeted prospects, having a grasp on the competition, knowing the supply chain you'll be implementing, understanding what they (your prospects) will want from you (their new clothing brand), and having some solutions to their wants and desires so that when they come to your business they will feel like "this is the place I want to shop for clothing."

    Establishing a brand is a major undertaking considering the existing competition you're taking on - especially given that some brands are established, profitable, and have major budgets to support their marketing efforts.

    Yes, you can be successful but I think you will have to create your own niche in an area where you have a chance to compete. So the question to you is this: what assets and resources do you bring to the table? What knowledge, talent, experience and ideas about marketing your brand are going to propel you to profitability?

    Good luck on your new journey.

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[11166118].message }}
    • Profile picture of the author Jamesb123
      Steve,

      Thankyou very much for your response, a really thought provoking post.

      I will be writing all the these question down and work through them to get the answers I need.

      cheers Steve
      {{ DiscussionBoard.errors[11166125].message }}
  • Profile picture of the author Kay King
    There are lots of people making clothing brand these days and that not who we want to be competing with.
    Rethink that. If you are promoting a clothing brands you WILL be competing with other clothing brands. No way around that. What you have to do is find a special 'hook' that makes your brand/approach interesting and sets you apart from others.


    Are you designing the clothing - or starting a business selling clothing designed by others?
    Signature
    Every child needs a pet because every family needs an optimist

    Saving one dog will not save the world....but will forever change the world for one dog.
    {{ DiscussionBoard.errors[11166123].message }}
    • Profile picture of the author Jamesb123
      Hi Kay,

      I see what you mean there, i should have explained it better as the brands I was referring too create different styles of clothing, more casual streetwear.

      The idea is to design and create our own clothing. We are not essentially doing anything much different with our clothes, our idea is to have our branding be amazing and sell our clothes for us. I see alot of big brands with shops in Manchester (i wont name them) but they have now become 'uncool' clothing brands for the younger generation and so I see them almost empty every time I was past, one even moving to a much smaller shop.

      We are two normal brothers from the greater manchester area, we are professionals who work in the city centre, go out with our friends etc etc we both have a passion for good clothing and looking good at all times and often get asked where our clothes are from. We thought it might be a good idea to have ourselves as almost the face of the brand, and selling a culture, a professional culture in which we create smart but very comfotable professional wear for the younger professionals. And hopefully inspire younger people that success is cool etc.

      This is a very high level explanation, we are very early in the stages but do feel confident we could have something here.

      I hope the above gives you sort of an idea of what we are trying to create?

      Regards
      {{ DiscussionBoard.errors[11166145].message }}
  • Profile picture of the author puredigitalsolutions
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[11166127].message }}
    • Profile picture of the author Jamesb123
      Thanks for the feedback, all being taken onboard for sure.

      J
      {{ DiscussionBoard.errors[11166132].message }}
  • Profile picture of the author Jamesb123
    Hi Kay,

    I see what you mean there, i should have explained it better as the brands I was referring too create different styles of clothing, more casual streetwear.

    The idea is to design and create our own clothing. We are not essentially doing anything much different with our clothes, our idea is to have our branding be amazing and sell our clothes for us. I see alot of big brands with shops in Manchester (i wont name them) but they have now become 'uncool' clothing brands for the younger generation and so I see them almost empty every time I was past, one even moving to a much smaller shop.

    We are two normal brothers from the greater manchester area, we are professionals who work in the city centre, go out with our friends etc etc we both have a passion for good clothing and looking good at all times and often get asked where our clothes are from. We thought it might be a good idea to have ourselves as almost the face of the brand, and selling a culture, a professional culture in which we create smart but very comfotable professional wear for the younger professionals. And hopefully inspire younger people that success is cool etc.

    This is a very high level explanation, we are very early in the stages but do feel confident we could have something here.

    I hope the above gives you sort of an idea of what we are trying to create?

    Regards

    J
    {{ DiscussionBoard.errors[11166131].message }}
  • Profile picture of the author ryanbiddulph
    James I am SO huge on building friendships with top folks in my niche. In my case it was blogging. In yours, it is fashion. When you befriend these folks by:

    - promoting them on social media
    - asking how you can help them; you can, trust me
    - being genuine in wanting to build a friendship, by being of service

    A handful of these pros will:

    - show you the ropes in building a successful fashion biz and brand, through their free and premium content
    - promote you when you get your self-hosted blog up and running
    - endorse you as you learn your skills, continue to help these folks and flat out persist.

    I learned how trying to market myself will always end in failure, but befriending successes, marketing them, marketing them some more, and being of service, leads to strong bonds which pay immense dividends over the long haul.
    Signature
    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
    {{ DiscussionBoard.errors[11166509].message }}
  • Profile picture of the author TrickyDick
    Originally Posted by Jamesb123 View Post

    Hi there,

    Me and my brother are in the process of building essentially a clothing brand, but it's more of a culture and a vibe that we are trying to create. There are lots of people making clothing brands these days and that's not who we want to be competing with. Our idea is to have us two brothers as the face of the brand and use our style and work ethic to create the brand. We both have a passion for dressing well and it is essential whether we are going to a meeting or walking to the shops, we always try and look good with what we have. We thought that having us as the face of it will be what separates us from the rest?

    Anybody and ideas on where we start with something like this, i.e. what our marketing strategy would be? I am reluctant to make another instagram page or facebook page and start posting like I have done in the past without success due to a lack of content and essentially not being prepared.

    Regards,

    J
    I'd put aside focusing on "branding." That could take years and thousands of hours of work... or a pile of money.

    Long term, you want to keep your eyes open for a hook... as Kay mentioned.

    Focus instead on solving problems... What problems would people pay you money to solve? Wardrobe advice? Putting together "outfit combinations" based on their preferences that you ship to their door? What value could you bring to other people?

    The bottom line is you'll need to roll up your sleeves and do a lot of work to get your name out there... and establish a reputation.

    A perfect example is Daymond John. He didn't just wake up a billionaire one day... He had to put in a lot of work... and hustle.
    {{ DiscussionBoard.errors[11166992].message }}
  • Profile picture of the author agmccall
    I was just wondering. You mentioned about branding and that is all well and good. But my question is. Are you clothing designers or do you plan to buy wholesale from the same manufacturer that people you do not want to compete with use, and slap your logo on them. Or are you going to design and manufacture the clothing yourself

    al
    Signature

    Broken promises don't upset me. I just think, why did they believe me?
    ~Jack Handey~

    {{ DiscussionBoard.errors[11168224].message }}
    • Profile picture of the author Jamesb123
      Agmcall,

      Thanks for your questions.

      Its early days, the business model has not yet been chosen but we wont be looking to manufacture the clothing ourselves, this will be outsourced.

      We will be looking to come up with designs and outfits that we wear personally that we usually get good comments on. We have a meeting next week to discuss what we can do to differentiate ourselves from our competitors.

      Like I said in a previous comment, there are brands out there making good quality clothing, good designs, but becayse they are not Topman, H&M or other designer brands there aren't seen as 'cool' brands and haven't been for a fair few years now. The younger generation tend to shop where it is tendy to shop, and so would buy a jacket from Topman, even if they could get a better quality almost identical jacket from these 'uncool' brands. We feel this might be where we can step in, but these are big brands and it will take significant work to compete with them.

      Its very early days, and our initial thoughts may change due to our research, but we are definately confident we (me and my brother) have what it takes to create something unique to all the other clothing brands that are being brought out every week.

      Regards

      James
      {{ DiscussionBoard.errors[11168906].message }}

Trending Topics