The 2 Things that Keep MANY Online Marketers STUCK Where They Are...

15 replies
Tell me if this sounds like you... because it SURELY
was me for the longest time.

Back when I started in 2002, I used to read every single
course I could find on making money online, online market,
copy, SEO... you name it, I bought it and read it.

But take a look at the pattern that slowly started emerging and
see if YOU can spot the insanity of it.

After each and every book I'd read, or course I'd read...
I'd take a little bit of action on it.

But, a few days later, something inside me would say "there's
ONE MORE secret you're missing... ONE more key I have
to learn before I REALLY start making money."

So, I'd fall prey to the next shiny toy or newest course that
came out.

But what I did next is what caused me to FAIL on many occasions.

When I'd read another course book or course, a few minutes into it...
I'd think to myself "huh, I already know this stuff"... or "I've seen this
stuff before"..

So, I'd never really take the time to learn it, absorb it, and APPLY it.

In other words, I'd never let "learning" take place because I'd immediately
think to myself "I already know this stuff".

So, I'd shut myself off to the new possibilities.

And I continued this nutty cycle for YEARS.

I'd reach a certain level of success... then think "Okay, now I need
to know something else"... "one more secret".

So I'd buy a new book or course.

But minutes after getting into it... I'd skim through it and
not even finish it or apply it.

My first thought would always be "huh, I've already heard
this stuff before".

But that's the problem... just because I had seen it somewhere
before doesn't mean I truly learned it or applied it.

This vicious cycle kept me stuff from hitting new levels of
success, and I'm willing to bet I'm not the only one here
who does this.

Do you?

Do you ever just FEEL like there's one more course or one
more program or one more book that holds the KEY to your
online success.

But then, you get it and soon after... you don't truly DEEP DIVE
into it? Instead, you do what I did... which is just skim through it
because of an instant knee-jerk reaction of...

"I've already seen this stuff before... I already know it".

But, did you APPLY it? Did you USE it?

That's the way to break the cycle.

It's to REDUCE the amount of info you consume... and instead,
deep dive and apply the things that will lead you closer to your
goals.

Instead of buying every new shiny toy... only invest in the courses
or books that you KNOW will move you closer to your goals.

You DON'T need every new program. There's a good chance
that what you have between your ears right now is enough to make
you rich.

So, reduce the programs or ebooks or courses you buy... and instead,
approach each one with an open mind... not the closed off mind
that I used to approach it with... when I thought "I already know this stuff".

When you start to think that way, you truly do close your mind off to
what could be a secret or key that changes everything for you.

But, if you were closed off and you weren't open to receiving and learning
that key piece of information or insight... it's as if it wasn't even written
on the page it's on.

So, REDUCE the information you invest in, make sure it's geared
towards helping you move closer to your business goals, and then
each book or program you read...

Do it with an open mind, be willing to question your current stance or
thoughts, and then be willing to APPLY the information, instead of using
the knee jerk reaction of "I already know this stuff...
#marketers #online #stuck #things
  • Profile picture of the author Steve B
    Good thread Shawn.

    I'm sure some newbies will ask the question: How am I supposed to know what's good for me when I have no experience - I don't even know what questions to ask!

    You said: "Instead of buying every new shiny toy... only invest in the courses or books that you KNOW will move you closer to your goals."

    So how does one "know" what will move him closer to his goals when he is contemplating an info product purchase? And how does he know that what he really needs is going to be shared in some product that he buys that he can't review ahead of the purchase?

    Thoughts?

    Steve
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    • Profile picture of the author shawnlebrun
      Originally Posted by Steve B View Post

      Good thread Shawn.

      I'm sure some newbies will ask the question: How am I supposed to know what's good for me when I have no experience - I don't even know what questions to ask!

      You said: "Instead of buying every new shiny toy... only invest in the courses or books that you KNOW will move you closer to your goals."

      So how does one "know" what will move him closer to his goals when he is contemplating an info product purchase? And how does he know that what he really needs is going to be shared in some product that he buys that he can't review ahead of the purchase?

      Thoughts?

      Steve
      GREAT point Steve... and thank you for your kind words,
      as always.

      For me, a lot of it has to do with the marketing behind the product,
      and a lot of times, the FEEDBACK you can find out regarding
      the product/course/book.

      So, when I got into using Facebook ads for my ad agency,
      Nicholas Kusmich was the name everyone was talking about.

      A quick search later and I found a video of his, talking about his
      4M formula.

      Then, that led me to his book "Give", which is an amazing book.

      So, a lot of times I'll use the marketer's own information as to
      whether or not it will help me.

      But, it starts with ME first... you have to go along with a set
      idea and belief of what you want to accomplish in your
      business.

      Set it in writing, have a mission statement, a written foundation
      of what you do, what you want to offer, how you want to
      serve others, how you'll make money from it, etc...

      That way, you can look at another ebook or course
      and see if it matches up with your goals.

      If you don't have a pre-set idea or mission of what you want
      to accomplish... then you're just swaying in the wind... ready
      to buy any and EVERY course that comes along.

      So, step one is, KNOW what you want and what your business
      does.

      Then, all other ebooks and books should at least help move
      you further to reaching that goal.

      It's not cut and dry that you can't read other stuff... but if you're
      not careful, it's easy to go down a rabbit hole of just reading and
      absorbing... never implementing.

      Also Amazon reviews can help in some cases, give you an
      idea of whether a book will help move you forward.

      Other reviews, word of mouth, and especially Facebook groups
      these days, it's pretty quick to learn which programs stand out
      as what could help you.

      And honestly, Steve, as odd as this sounds, I've actually
      made it a GAME with myself, that no matter what book,
      course, or program I read... I open my mind to find at least
      ONE thing I didn't know before, or didn't APPLY before.

      Out of 300 plus books or course in the last 5+ years,
      I've never failed to find something I didn't either know,
      or APPLY.

      I'm willing to bet, and I'm guilty of not doing this...

      But if you, me, and everyone else were to apply just ONE
      key piece of insight or information from every single book
      or course we've bought... I'm willing to bet we would make our
      money back on that purchase.

      For example, I bought a $5,000 course about 10 years ago
      or so... and that one course, after applying a few things
      learned in it, made millions and actually helped me build an
      entire ad agency based on its principles.

      I knew of this course and marketer well before investing
      $5,000 on it, because of the brand he built.

      But, even still, I'd rather invest $5,000 in a course that I know
      I'll use and make 100 times or more back... instead of a $50
      book that will just sit around on my hard drive or phone.

      That little game I made was a life-changer for me...
      because no matter what I bought or read, I tried to apply
      ONE thing to my life... and I haven't used that approach in just
      business either.

      I've used it with working out, relationships, parenting, etc...

      It was probably 5 years ago or so, when I kept reading a lot
      of the same stuff and was like "WTF... I think I know a lot of
      stuff... it's the applying that I suck at"

      Since then, it's been a totally different approach :-)
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    • Profile picture of the author discrat
      Originally Posted by Steve B View Post


      So how does one "know" what will move him closer to his goals when he is contemplating an info product purchase? And how does he know that what he really needs is going to be shared in some product that he buys that he can't review ahead of the purchase?

      Thoughts?

      Steve
      well this is just me but I know in the past I would find Warriors right here who really seemed to offer expertise advice here in the forums. And then a number of them I would find they had Products for sell at Jv Zoo and Warrior + and purchase them there.

      Paul Nicholls and Eric Louvieiere are two that come to mind
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  • Profile picture of the author TonyRoberts
    What a great thread and a really nice read! Thank's for sharing.
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  • Profile picture of the author William Foster
    I used to do that it's a great way to go broke!
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  • Profile picture of the author spartan14
    Many people read to much and do to little .The ideal formula its to work 80% of your time and to learn 20%
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  • Profile picture of the author shawnlebrun
    There's an amazing book called "The Compound Effect" by Darren Hardy.

    One of the best books I've ever read on business and success.

    the first page of the book says "There's a good chance that what you know, right now, is more
    than enough to make you rich".

    I'm paraphrasing it a bit... but it basically says that most people have more than enough knowledge and ideas to make it... they just fail on the action and implementation part.
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    • Profile picture of the author Pedro Campos
      Absolutely... most people give up too earlier, without commitment and disciple you going nowhere, man.
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  • Profile picture of the author Isandy
    The late famous Albert Einstein have a quote that says:

    "We cannot solve our problems with the same thinking we used when we created them."
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    If you are one of those people that are looking for a way to make it online, then we should be in contact...

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    • Profile picture of the author shawnlebrun
      Originally Posted by Mr Isandy View Post

      The late famous Albert Einstein have a quote that says:

      "We cannot solve our problems with the same thinking we used when we created them."
      That's an awesome quote... I hadn't heard that.

      I can honestly say, that after 17+ years online, the single biggest reason more people aren't successful?

      They don't make enough offers and sell enough stuff. Or, in other words, take enough action.

      It's partly due to fear, I know... I get scared all the time when it comes to failing. But, I'd still rather TRY something and fail, than not try it.

      If you can remember to do LESS buying and consuming of other peoples products... and more selling and producing of your OWN... you'll be better off.
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      • Profile picture of the author Isandy
        You're absolutely right!

        More producing of your OWN means that you are in the mental state of creating and providing value and then you can sell!

        But just buying and consuming means being in the mental state of lack. You need to rise up your thinking to change from Lack to Prosperity.

        I think people's fear to fail comes to not realizing in what they could become if they succeed. Need a little more faith...

        Life comes so easy to those that overcome this fear!!
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  • Profile picture of the author Reddevil007
    I guess many people fail because they think applying the same knowledge will make them some money. They will try to copy ditto what the course creator has taught. Marketing is all about angles and they should probably learn to think differently on how to make the most out of the traffic source.
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    • Profile picture of the author Pedro Campos
      The only thing stopping people to make more money is skills. The more skills you have the less expensive it gets to advertise.
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  • Profile picture of the author chanks2015
    This is great! One need to start, i.e. to take action. Not jumping from one shiny object to another without taking action. The action which has been started need to be finished to get the result. If the result is bad, learn from it and improve and if the result is good keep on doing it.
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  • Profile picture of the author AnthonyMancuso
    Yes this gets many people and plucks them out of the IM industry before they can make a dent!

    Most people don't realize that it really takes time to succeed and the same way you would need to invest time & focus into a brick & mortar type of career you also need to invest time in sharpening your skills and laser focusing in IM.

    If you can stay in control of the dreaded shiny object syndrome and work towards moving forward every day you are one step ahead of the game!
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