Could This Be an Effective Strategy?
So, their eMail marketing has me wondering.
They use the tactic of giving away free information. Nothing wrong with this. After all, you think, well, if the free stuff is this good, how much better is the info in their products I buy?
Mind you, they still sell books. Not eBooks. Books. So, you have to wait for the book to arrive. No biggie, though.
The thing is that, while they vary the info a bit and give different free information, the big free tip they give is the same in almost every message.
I can see repeating it periodically. After all, you might forget. And, new subscribers obviously might not know about it.
But, still, wouldn't you draw the line somewhere? Maybe repeat every x number of eMails instead of using it in nearly every message?
Besides that, they sell multiple products, so it's not as though they are pushing their big upsell and don't care if you stick around on the list after that. No, this is a list you'll stay on and occasionally buy different products. So, it would seem to me, that you'd want to keep the free tips varied to keep your subscribers interested.
Yet, I'm left wondering if maybe this is a strategy that works? I can't imagine it. For me, as a regular subscriber, you think you might be getting a new tip but, nope, same old thing.
How often do you repeat free tips?
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