do we need to post on blogs daily? is this worthwhile?

by Tuzic Banned 15 replies
hi warrior,

we have a blog & post on this daily with the website url on the bottom of the page , & then use this blog url & copy & paste onto ping.fm & submit this on the social networks on ping & have been doing this on a daily basis.

but this might sound silly but i cant see the exact point of this? apart from driving a bit of traffic to the blog itself! because the point is to promote the actual website itself rather than the blog so do you think this is worthwhile? we have been doing this for 2 weeks now & write content on latest music news.

so hope someone can correct me here?
#main internet marketing discussion forum #blogs #daily #post #worthwhile
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  • Profile picture of the author Amy Bass
    No you do not have to post every day. You can schedule posts to post automatically for you through your wordpress admin area. Also, if you are using Wordpress it will ping automatically for you when you post. You do not have to do this manually.
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    • Profile picture of the author Tuzic
      Banned
      hi,

      ok thanks for your reply, but we are using blogger.com & not wordpress! so does it work the same? because i manually type a post out onto blogger & then ping the url..but is all this worthwhile?
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  • Profile picture of the author tecHead
    OK, I'm not going to get overly involved here in this post; as the depth of this particular topic is beyond the scope of this thread...

    BUT...

    For the past 4yrs, I had been working in the background of a very popular (name withheld, for now) Membership site which teaches (basically) the underbelly of driving traffic to your site(s), blog(s), hub pages, satelite site(s)... what have you. So, you can safely assume I know what I'm talking about...

    That being said...
    NO, (as Amy has graciously pointed out), it is not mandatory that you post to your blog everyday but it can be beneficial to your overall goal. As long as the goal is genuine and not just to fill up space on the Net with more rubbish.

    BUT; and this is a resounding "but"; you need to do a couple of things IF you're going to post daily.. (and I'll get to the meat of your question of "worth" of this procedure, later)..
    • You need to vary your posted content
    • You need to post relevant content - relevant to your niche
    • You need to NOT "only" point to your main site
    • Its better to post 'blurbs' throughout the day and 'articles' less frequently than daily

    Now, there's much more to this procedure... but, as stated above, outside of the scope of this thread.

    Varied Content
    Meaning, don't just post articles (or attempt at articles). Post News, Video, Comments on other (off-site) blog posts, Link Bait, Products & Product reviews, Book reviews... you get the point.

    Basically, the idea is to mix it up. If your blog is boring; (like so many who 'mistake' what blogging is all about); then you'll be frustrated with getting subscribers to your feed.

    Post Relevant Content
    Now, this is one of the things A LOT of people get wrong. Relevant doesn't mean "only post about widgets on a widget blog" -- it means, post content that spans the overall idea/concept of the blog's targeted niche.

    For example... if you have a blog about Music News, then you're gonna wanna blog about Musicians, Billboard, L.A. - N.Y. - ChiTown Music Scenes, Instruments (and do reviews), MP3's... the whole spectrum of information that would be of interest TO your chosen audience.

    The point? Engagement.
    You want to engage your readers enough that they tell their friends that they just found this cool blog over at blahblah.com.

    Do Not Only Point To YOUR Site
    Another one of the bigger mistakes, people make. ONLY pointing to your own site is indicative of "hard selling". Blogging is all about the "soft sale".

    Would YOU want to listen to someone who's ONLY topic of conversation whether it be direct or indirect was about ONE thing? Probably not. Same goes for your blog readers. Think about that.

    Post 'blurbs' Not Articles
    See, you have to understand the mind set of the blog reader.. or should I say, the blog skimmer, because that is what surfers who frequent blogs do. They skim... and 'mayb' bookmark to go back to IF they find a certain topic of interest.

    Blurbs are also easier to post. Blurbs are also easier for OTHER bloggers to post about; as it leaves room for their contribution to the conversation. Blurbs are also a way to load your blog up with posts without seeming "spammy"; as long as they are relevant, interesting and varied in direction (as long as the direction is pointing to your niche).

    Now, is this WORTH the time and effort? YES YES YES YES YES... and did I say YES?

    Blogs are NOT 'journals'; as many seem to still mistake them for; they are active conversations. This is the whole point behind all of the social networks. Twitter is simply a way to be verbose in an accepted way. Conversation.

    As long as you do the things above; you'll more than likely "fall into" a LOT of the other things I'm purposely leaving out of this post. There are some pretty advanced techniques, but not for the newbie to attempt without first understanding the blogosphere.

    And, as long as you do the above "correctly"; as in, do it like I said (did that sound parental? lol)... you'll see hints of success which you'll be able to expound upon. Success meaning 'traffic'; which will filter over naturally to your main site.

    Remember.. (a big hint, here)...
    In the "3D World", the golden rule is "Location, Location, Location"... on the Internet the golden rule is "Distribution, Distribution, Distribution".

    Peace & Good luck
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    • Profile picture of the author GailTrahd
      The other point about blogging and posting your own content to social sites is that they are social sites - not avenues for you to just post your own stuff.

      The social network community is pretty tight and they frown greatly on those who post only their own and don't read, post, comment on other people's content.

      Instead of essentially spamming social sites with just posts to your site engage your own readers and encourage them to bookmark your post. This has greater relevancy and will drive more traffic to your site when it (the site) is recommended by people that others know like and trust from their social network.

      EDIT: Forgot to add that you can pick one or two sites that you get involved with yourself, fill out the profile, and engage in conversation with others - if you choose.
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      • Profile picture of the author Tuzic
        Banned
        hey warriors,

        many thanks for your replies.

        so i need to focus i creating fantastic content & include videos etc so people bookmark the blog & eventually this will drive traffic to the tuzic.com website?

        so how many times in a week do u suggest i should post a blog please?
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      • Profile picture of the author Carl DiNello
        In addition to what has already been said; there is a good chance that your blog, with steady relevant posting, may rank higher for your particular keywords than the website you are pointing it to.

        Never underestimate the appeal of an active blog to the search engines. Also, a visitor who clicks through from your blog to your website, in doing so, has already proven to have an interest in your website's information and possible offerings. This is "high-quality" traffic.
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        • Profile picture of the author marcanthony
          You don't have to post everyday. But, why not?

          It's definitely worthwhile. Blog pages get indexed separately based on the keywords of each post you make. The vast majority of the organic search is filled with blog pages. That's why making article styled posts are so effective.

          If you have a blog that offers great value, your audience will be more receptive to purchasing your products. Your blog is another way to drive traffic to your site.

          There are also plenty of ways to monetize your blog. So again, It is definitely worthwhile.
          In fact, with the exclusion of minisites and some online stores that promote specific products, non blog sites will be obsolete very soon. Why? Because you can integrate the functions of a traditional website with your blog. So why not have both?

          Yahoo, Myspace and Youtube all use blog platforms. And that's only naming a few.

          If you take your blog seriously. And, you focus on offering value... you will soon see the importance of posting daily.
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          • Profile picture of the author Tuzic
            Banned
            hi,

            ok i really hope my efforts work by blog posting driving traffic to the actual website but i dont separately promote the blog i simply ping to alot of social networks all of them on ping.fm! is this good?

            also what does Yahoo, Myspace and Youtube all use blog platforms mean exactly? what does this mean?
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            • Profile picture of the author marcanthony
              Originally Posted by Tuzic View Post

              also what does Yahoo, Myspace and Youtube all use blog platforms mean exactly? what does this mean?
              They are examples of popular blogs that receive tons of traffic and their pages get ranked all over the internet for many different keywords.

              Each of these sites participate in some form of affiliate marketing. So, when visitors land on their pages, there is a strong chance that they may click on a banner, an adsense ad or any other link that leads to a product or service that can be purchased.

              I also mentioned Yahoo, Myspace and Youtube to point out the practices of huge successful companies. And how following their practices(blogging) can be beneficial to you.
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              • Profile picture of the author Tuzic
                Banned
                hi,

                oh ok i didnt realise that they used blogging as im new to this, but ivw never seena youtube or mysapce blog online before?
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                • Profile picture of the author marcanthony
                  Originally Posted by Tuzic View Post

                  hi,

                  oh ok i didnt realise that they used blogging as im new to this, but ivw never seena youtube or mysapce blog online before?
                  Youtube is a video blog(Vlog). But here's the link to their actual blog
                  YouTube Blog

                  Myspace, in it's entirety is a blog
                  MySpace
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                  • Profile picture of the author Tuzic
                    Banned
                    hi,

                    thanks for that now i understand the great importance of blogging & will follow info provided here.
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  • Profile picture of the author Chris_King
    In my experience, 2-5 blog posts per week is sufficient. It depends on your niche and how loyal of following you have.
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  • Profile picture of the author Simon_Sezs
    Originally Posted by Tuzic View Post

    hi warrior,

    we have a blog & post on this daily with the website url on the bottom of the page , & then use this blog url & copy & paste onto ping.fm & submit this on the social networks on ping & have been doing this on a daily basis.

    but this might sound silly but i cant see the exact point of this? apart from driving a bit of traffic to the blog itself! because the point is to promote the actual website itself rather than the blog so do you think this is worthwhile? we have been doing this for 2 weeks now & write content on latest music news.

    so hope someone can correct me here?
    Different take on this one...

    It really depends on what your goal is...if you are after **readers** then gunning for social traffic is the best option for you (however having readers means you become a slave to posting as suddenly you are "entertaining")

    However, if your goal is to get traffic to **solve problems** and make money, then your better option is to build a solid foundation on SEO and rank high for keywords in the SE's.

    These are two totally different things and the second way will make you money (if you are in a hungry niche) and the traffic is free...in other words, you only post when you are trying to rank for other keywords.....

    OR

    ....you never post again and just do some monthly maintenance to maintain your status in the SE's. BTW...that is what the pro marketers do.

    The first way (or the **social** way) you have to continuously work to keep the traffic coming. In other words, you stop posting to social networks, your traffic starts to disappear until you begin posting again. I don't know about you but that is way more work than I want to deal with (then again, I am lazy and like to automate things).

    Just as an example, I get 500 unique visits daily from a 2 page website that is ranked #2 for my primary keyword. I haven't touched this site for over 6 months (no maintenance or anything). It took me 2 hours to design and build content for and I outsourced backlinks for the first month in order to climb the SE ranks. I haven't done anything since then. Nada. Zilch. In fact, if it wasn't making steady money for me, I would have forgotten about it. Show me a social marketer that can do this without the typical boring social work that is required.
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