I'm new to IM and I started by using Facebook Ads to get traffic to my squeeze page, and then send an email sequence to create relationship and sell.
Well, basically a sales funnel.
The Facebook Ads campaigns were really successful and I've paid only about $0.20 per lead.
I've already got 200 leads and two already sent emails from the sequence.
The first one, with the gift I promised on the squeeze page, got 50% opens and clicks.
The second one had 10% open and 7%.
Well, with all that environment on mind, I must ask:
Is this normal? Should i continue investing in this campaign with new leads and send all the email sequence?
What may I did wrong for the second email opening and click rates being so less than the first one?