How many leads to start selling?

by Guilherme Marques 22 replies
Hello!

I'm new to IM and I started by using Facebook Ads to get traffic to my squeeze page, and then send an email sequence to create relationship and sell.

Well, basically a sales funnel.

The Facebook Ads campaigns were really successful and I've paid only about $0.20 per lead.

I've already got 200 leads and two already sent emails from the sequence.

The first one, with the gift I promised on the squeeze page, got 50% opens and clicks.

The second one had 10% open and 7%.

Well, with all that environment on mind, I must ask:

Is this normal? Should i continue investing in this campaign with new leads and send all the email sequence?

What may I did wrong for the second email opening and click rates being so less than the first one?

Thanks!
#main internet marketing discussion forum #leads #selling #start
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  • Profile picture of the author Isaiah Jackson
    20 cent leads are great assuming your targeting is okay.

    I'd keep running the campaign.

    As far as your open and CTR goes - I tend to not really care about them.

    The question is are you making sales from your list?

    If you aren't - are you selling something that can help them solve a problem they maybe facing.

    If not start doing that.

    Other than that great job getting 20 cent leads and getting 200 subscribers.

    Isaiah
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    • Profile picture of the author Guilherme Marques
      Thank you very much for your answer, Isaiah.

      Yes, they're interested in solving the problem, since they were captured by the gift I gave on my squeeze page. They demonstrated the interest by that.

      I'm not making sales yet and that's what is bothering me.

      The product is being very sold on the market and has a great VSL.
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  • Profile picture of the author Bill willson
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  • Profile picture of the author ryanbiddulph
    Focus your emails on solving problems for free. For at least a few more emails. If you write a 600 to 1000 word, in-depth, helpful email - or better yet, set subscribers to your self-hosted blog to build your authority - you can toss in a CTA to sell at the post/email end, a quick 1-2 line hitter. Folks tend to buy more freely when *your* emphasis is on giving, not getting.
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  • Profile picture of the author DeadRooster
    If you're getting .20-cent leads I'm guessing your ad has VERY broad appeal. That means it's probably pretty untargeted to your offer as well and I would expect it to get very low conversions.

    Of course, I'm just guessing here since I haven't looked at any of it.

    If it is targeted traffic, you're getting the most phenomenal CPL I've seen in years. So, congratulations on that one. But, then you've got to figure out why such targeted subs aren't biting on the offer.
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    • Profile picture of the author Guilherme Marques
      Hey, DeadRooster, thanks four your reply.

      I'm actually promoting a relationship related product. I basically promote it to men between 20-35 yo. i give a good quality ebook with hints on seduction as a gift on my squeeze page. So I assume people who optin are interested on the theme, right?
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      • Profile picture of the author DeadRooster
        Originally Posted by Guilherme Marques View Post

        Hey, DeadRooster, thanks four your reply.

        I'm actually promoting a relationship related product. I basically promote it to men between 20-35 yo. i give a good quality ebook with hints on seduction as a gift on my squeeze page. So I assume people who optin are interested on the theme, right?
        OK, it's starting to make a little more sense. That market has been hit over the head with offers and have probably seen your promotions a few times already.

        That could be the reason for the low conversions.
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  • Profile picture of the author jladd1107
    The answer here is fairly obvious. First, of course they are opening the first email and clicking. They just opted in requesting it. It's top of mind and they want it now.

    Second, what gets email opened? The sender is the most important thing and the second most important is the headline (Subject line of an email). Test different Headlines to see which one gets the best open rates.

    Third, if they are opening the email and not clicking, you have to get back to the basics of writing good ad copy. Stories sell. Power phrases must be used. Got to relate to the audience and their pain. Must have a strong call to action to get the clicks. Just my 2 cents...
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  • Profile picture of the author Rory Singh
    I personally wouldn't pay to drive traffic to a free giveaway. I pay to drive traffic to a lead capture page that 'immediately' redirects all of my leads to a sales video.

    Money needs to be made upfront in order to be able to keep paying for ads.

    Not every visitor will buy right away but you need enough of them to buy so you don't lose your shirt.

    Targeted traffic and a very highly converting sales page is needed.
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    • Profile picture of the author jladd1107
      No matter what marketing channel you are using, you are paying for traffic. The free giveaway should be something of value. In order to build a list that trusts you enough to buy from you, you have to provide value. Money/profit is the goal, but the sale does not have to be immediate. Actually, drive traffic to your lead capture with the free giveaway. Then, on the back end, setup exit traffic to go to offer/sales pages. Also, to generate some cash flow, try promoting PPL where you get paid for collecting leads for other vendors. The money is in the list. Once you have a list, you can make money over and over again with that list, sending them to many offers. You can even sell the list or "rent it out". That's all Solo Ad providers are doing is renting out their list to other marketers. Conversions to a sale often come after some time and exposure and trust is built up. No traffic = no sales But, I would not give away too much. Then, people get conditioned to expect freebies and don't want to pay for anything. Give them just a taste and always leave them wanting more.
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      • Profile picture of the author Rory Singh
        You can do what ever you choose.

        But for me if I pay for traffic, I make sure to target people who want to 'buy' what I am selling.

        This way I don't have to 'bait and switch' them (or try real hard to seduce them via email marketing).

        Sure we can 'authentically' build rapport with our list with value but some 'immediate' income is necessary to keep your advertising budget (ads) going.

        Large successful entrepreneurs who own giant corporations always make sure for every dollar they spend...they profit.

        This is business.

        Originally Posted by jladd1107 View Post

        No matter what marketing channel you are using, you are paying for traffic. The free giveaway should be something of value. In order to build a list that trusts you enough to buy from you, you have to provide value. Money/profit is the goal, but the sale does not have to be immediate. Actually, drive traffic to your lead capture with the free giveaway. Then, on the back end, setup exit traffic to go to offer/sales pages. Also, to generate some cash flow, try promoting PPL where you get paid for collecting leads for other vendors. The money is in the list. Once you have a list, you can make money over and over again with that list, sending them to many offers. You can even sell the list or "rent it out". That's all Solo Ad providers are doing is renting out their list to other marketers. Conversions to a sale often come after some time and exposure and trust is built up. No traffic = no sales But, I would not give away too much. Then, people get conditioned to expect freebies and don't want to pay for anything. Give them just a taste and always leave them wanting more.
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        • Profile picture of the author jladd1107
          Every dollar spent factors in to the profits, but to say the major players don't spend money building trust and value before they see profits is very misleading. If you are telling me or anyone on this forum that they should expect to cash flow on every dollar they spend is a very fraudulent statement. If you haven't failed enough you will never succeed. The faster you can fail and then learn and fix those failures, the faster you will become successful. You are the snake oil salesman in the room, it seems. You are incinuating that this is a get rich quick business which simply doesn't exist. And, a free report or something similar is not truly free. You are offering something of value in exchange for something of value. The free report is in exchange for an opt in. Your profit in that case is the new subscriber to your list. The list is the most valuable thing in this business. If you have to make a cash transaction on every single post or ad you write, you are completing missing the boat.

          Don't confuse this, however, with those that constantly offer freebies and giveaways to their subscriber lists. Those kind of lists expect free stuff and will be very low conversions to actual sales. However, with enough value, you can build a list that will buy anything you recommend...because you've truly given them value instead of simply pitching them on one offer after another.

          The best giveaway, in my opinion, is a sampling of the full offer. For example, if you are selling a weight loss book, offer the first chapter free for anyone that opts in to your list. If the first chapter of the weight loss book has enough value, they will be crawling over each other to get to the rest of the book. That they will pay for.

          People hate to be sold, but love buying...
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  • Profile picture of the author Guilherme Marques
    So I sent the third email with a curiosity awaker
    title ("I'm sorry" kinda one) and quality content inside.

    Had 6% opening rate
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  • Profile picture of the author lauuuer
    You should care more about sales/profit than CTR
    And yes, most people are only going to open your gift/free email and will not care about your other emails, it's normal
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    • Profile picture of the author Guilherme Marques
      Yes, yes, I care more about sales, and I'm not getting them, that's why I've posted this here.

      I know this is normal, but I'm getting a very low opening rate.

      I mean, what's enough to make a sale (how many leads, emails, what kind of relationship, etc)?
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    • Profile picture of the author jladd1107
      Yes, same as with snail mail lists...marketers are happy in many cases to get 1% response to mailers. Internet marketing is no different. You build a list or borrow a list from someone who has already done so. You ask them to opt in to your list. You can accomplish that through a free report, video, etc...something of value. More people will opt in the less you ask of them. Then, once they are in the list you will experience the same thing mailing them sales offers. Now that you are asking for money, your rates will be lower. However, if they don't buy offer 1, maybe they will buy offer 2, or offer 10, or offer 100. Keep building your list. Unless they unsubscribe, their value to you is endless. And, of course, if you don't have a giveaway up front to get someone to subscribe, you will have a smaller list. But, that list will be much more targeted and much more likely to buy sooner. There is no right or wrong as long as you are offering something of value in exchange for something of value. Much of marketing is collecting data. That data can tell you many things. The information you collect will guide you toward what those people are interested in and what they are not. So, as you are getting extremely varied recommendations on this thread, the one thing that is consistent is don't quit. Make sure you are tracking everything. If you have a low open rate, what does that tell you? If you have a low click through, what does that tell you? If you have a low sales conversion, that too is giving you in depth information. Much more than can be given in one thread. The only wrong answer is to quit and give up. Test and track everything, make changes, duplicate what works and keep tweaking little things here and there and test to see if that increases or decreases some aspect of what you are doing.
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  • Profile picture of the author jladd1107
    How many ads have you placed on Facebook? How large of a list have you built so far? There is no magic pill for this. If it was easy, everyone would be doing it. It took me a long time to realize that one campaign will not suddenly make me rich. Commit to a year of ads -> leads pages ->> sales pages...Test everything from headlines, body copy, calls to action on everything you send. But don't look to change everything at once. Until you have 200 subscribers you haven't even begun to be teachable. Once you get 200 subscribers, then change one thing at a time...In your case, I would suggest a change to your Subject Line of your mailings (that's your Headline in the case of email obviously). Have you taken any courses, training on online marketing? writing ad copy? testing traffic sources? you need to collect a lot of data before you can determine what works and what doesn't and what to change. A couple things I notice...your initial post was asking if you should stick with this campaign or not. The answer: Why did you choose this particular offering? If your heart isn't in the offering, your chances of succeeding with it are slim. Second, you mentioned building a relationship with your leads. The answer: 2 emails is not enough to have a relationship with someone you just met. How well do you know your audience? What are their problems? Their pains? You will build trust and relationships with your audience by addressing those things. Your Headlines, Ad copy, Squeeze pages, sales pages, emails...Every communication with your audience must address their problems, pains, concerns, worries. If you can't get on a personal level with your audience and relate to them, you should change to a different offering. However, if you do know your audience well enough to answer the questions and offer solutions to their pains and problems then you can't fail if you don't quit. It's not a question of rates. It's a question of getting better at relating to your audience. If you look at your headlines and they don't relate, why should anyone open the email? If your email body copy doesn't relate to a pain, concern, need, or want...why would they click the link? If the link isn't a strong call to action the audience may not feel the urgency to click now. If the sales page doesn't get personal with the audience about their problem, why would they buy? So instead of skipping from offer to offer, I suggest you commit to get personal about an offer that is personal to you. Once you are relatable, then you can start testing making all your copy better and your rates will increase.
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  • Profile picture of the author spartan14
    Your strategy its good and if you get leads for 20 cents its awesome .I think you should continue to get more laads as 200 its not so much and soon you will have succes
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  • Profile picture of the author zeus136
    Guilherme, we would recommend sending the FB traffic directly to your sales page. Conversion rates are much better when you use this more direct approach.

    Best regards, Kathleen
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    • Profile picture of the author Pedro Campos
      If people are clicking and it doesn`t transform in leads maybe it`s because people are not connecting the message to the landing page, or that they think the product doesn`t match their problem.
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  • Profile picture of the author franamico
    I think you are on your way to 10k per month easily...

    Facebook leads are the best as long as the targeting is right. I think you'll start seeing results at 1000 subs...if both the open rate and the click through rate stay the same.

    However, I would focus on promoting high ticket products instead of selling cheap $47 courses. Once you make the first couple of sales all you need to do is scale up.
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