I run a membership site selling music lessons. I currently have a standard-ish setup of a sales page, pricing page, login, etc. I've been considering a few options to capture the email addresses of the visitors browsing those pages.
1. Retool the website by creating a free membership level. Encourage people to sign up to it on the homepage (hiding the pricing page) and provide new sign-ups with a dozen or so free lessons. Invite them to upgrade on the flipside.
2. Keep the existing setup and have an exit intent pop-up for a giveaway.
3. Make the main offering on the homepage an opt-in/gateway (similar to option one, but without creating the free membership level.)
Any thoughts on the best route to go (especially from membership site owners)?