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Are press releases or other publications worth using for marketing an infographic?

by brose005
3 replies
I have a new infographic regarding importance of sleep that I want to market. As this is a general topic and it got a very positive response on the infographic subreddit I want to see if I can get some major/minor publications to mention it, etc.

I was wondering if there is a Press Release sites such as PR Newswire or an infographic submission site (i.e. infographicsarvhives.com) that is worth paying for?

I am not trying to buy links in the sense of paying and I get some link. I want to just get the appropriate exposure, whether that be on social media or otherwise so my infographic gets in front of the right eyes of legitimate site owners / editors to have a chance of being picked up?
#infographic #marketing #press #publication #release #worth
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  • Profile picture of the author Steve B
    IMO, the reason for sending out a press release is to get exposure that you probably wouldn't get otherwise for a product or service.

    In this case, it seems (and correct me if I'm wrong), you are trying to get paid exposure so you can get more free exposure - not necessarily to get paid for a product or service. Is the extra expense worth it to you? Only you can answer that question.

    I will tell you that success with press releases is all about giving editors content that is helpful to their audiences. They are not really looking to give publicity to anyone that only gives them cold hard facts. Of course, we haven't seen your infographic so I can't comment on it; however, most infographics I'm familiar with are just a compilation of facts via graphics without a real compelling story or human interest side. I'm not sure that's what editors are looking for.

    The best to you,

    Steve
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    • Profile picture of the author brose005
      Thanks Steve, that was very helpful and I appreciate your opinion.

      Maybe if I could phrase my press release carefully I could form a compelling story or human interest around the infographic that would intrigue editors to use it?
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      • Profile picture of the author JohnMcCabe
        Originally Posted by brose005 View Post

        Thanks Steve, that was very helpful and I appreciate your opinion.

        Maybe if I could phrase my press release carefully I could form a compelling story or human interest around the infographic that would intrigue editors to use it?
        If you have a compelling story, tell it and use the infographic as the support material.

        Beyond that, you may have to try a more manual approach. Compile a list of blogs and other sites that cover your topic, along with the contact information.

        Send a simple email letting them know that you have content (your infographic) available for use, and give them the url to see/grab it.

        If you can suggest a specific post that your graphic would enhance, mention it. If you're making 1:1 contacts using publicly available contact info, and you follow the CAN-SPAM rules, it's not spam. It's B2B email.
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