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Strategy for attracting more quality students for BSchool

by powermatrix
2 replies
Hi guys

What would be your strategy to pull/attract more quality students for a college. To be more precise - "If you are the Head of Digital for a B-School and if you need more quality students who for your college who have good GMAT scores or students with rich experience. How would you do that? What would be your strategy and how would you make you team work for it and divide the task.

Thanks
#attracting #bschool #lead geenration #quality #sem #seo #strategy #students
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  • Profile picture of the author professorrosado
    You said, "who have good GMAT scores or students with rich experience".

    You would go recruit them through those who would know.
    Find where these "qualified" students would be before becoming seekers of your course offerings and communicate with their guidance counselors, groups, places of gathering, etc.

    Same holds true for on line as it is offline - find where these students would spend their time: chatrooms, websites, etc. Reach out to the webmasters, or order ad placements in target publications / sites.

    For online: another strategy is to sign up with a CPA agency as an Advertiser and let their affiliates find your students - this may or may not be fruitful depending on the agency you select and their affiliate pool quality.

    PS. You may also try Facebook ads which can target your demographic very well and / or any other similar social network.
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    • Profile picture of the author powermatrix
      Originally Posted by professorrosado View Post

      You said, "who have good GMAT scores or students with rich experience".

      You would go recruit them through those who would know.
      Find where these "qualified" students would be before becoming seekers of your course offerings and communicate with their guidance counselors, groups, places of gathering, etc.

      Same holds true for on line as it is offline - find where these students would spend their time: chatrooms, websites, etc. Reach out to the webmasters, or order ad placements in target publications / sites.

      For online: another strategy is to sign up with a CPA agency as an Advertiser and let their affiliates find your students - this may or may not be fruitful depending on the agency you select and their affiliate pool quality.

      PS. You may also try Facebook ads which can target your demographic very well and / or any other similar social network.
      Thanks a lot, i think FB ads would be a good try
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