
Use Vendor's Introductory Manual or Create a Cheat Sheet?
I'm a new affiliate for a diet product and, using social media, I want to build a list of people interested in weight loss/fitness. The vendor created a 47-page pdf lead magnet; they showed how to customize it with our affiliate link, etc.
I'm creating an opt-in page to collect email in exchange for the magnet, but when visitors opt-in using my pop-up and are then directed to my affiliate page, there's a popup offering the same lead magnet.
Here's my question: should I create a one-page Cheat Sheet using content from the lead magnet as a pre-pre-sell?
Here's why I'm asking: A. I wouldn't want to read a 47-page manual even if it is free, and B. I like the idea of giving something they can only get from me, but I don't want to make more work for myself unless it will pay healthy return -- ie increase conversions.
What say you?
Thanks,
Antoinette
All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!