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Facebook Advertising, Who Thinks This Is Good ?

by TheRichJerksNet
14 replies
Ok Guys,
Who thinks these stats are good, frankly I am a little disappointed considering the offer ...

Name: Win 2 Domain Names + Full Website + Product

Max Bid: ($) 0.28
Type: CPM
Impressions: 32,769 (over 5 days)
Clicks: 11
CTR (%): 0.03
Avg. CPC ($): 0.70
Avg. CPM ($): 0.23
Spent ($) 7.66

Targeting
This ad targets users:
* who live in the United States
* age 20 and older
* who like bookmaking, internet marketing, make money online or writing articles
* who speak English (US)


Any thoughts, suggestions ??

James
#advertising #facebook #good #thinks
  • Profile picture of the author Killer Joe
    James,

    Maybe your price is too high...:p

    Maybe not...perhaps the ad isn't getting your message across. Sometimes it hard to see the value if you are not being asked to put any skin in the game.

    32,000+ impressions would mean quite a few ad reworks for one of my adwords campaigns.

    How often have you changed the ad?

    KJ
    Signature
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  • Profile picture of the author TheRichJerksNet
    Joe,
    I have not changed it at all yet ... I mean I am giving away a complete business with no stings attached ..lol Nothing to buy or anything (just supply your own hosting) ...

    James
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    • Profile picture of the author Killer Joe
      Originally Posted by TheRichJerksNet View Post

      Joe,
      I have not changed it at all yet ... I mean I am giving away a complete business with no stings attached ..lol Nothing to buy or anything (just supply your own hosting) ...

      James
      Whelp, there you go...

      You still have to sell things to give them away. That's just human nature. You know that.

      Reword the ad to indicate extreme value for what they are getting.

      Look at it this way...if I have an old refridgerator that I want to get rid of, and I put it out in my driveway with a sign that says "FREE Refridgerator - You Haul It Away", it will stay in my possession for weeks on end.

      If I put a sign on it that says "Refridgerator $75", it will be stolen before nightfall.

      It's all about the perception of value.

      KJ
      Signature
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  • Profile picture of the author TheRichJerksNet
    LOL ... Point taken joe ... It's amazing how hard it is to give something away ..lol I am not even requiring an "Opt-In"..

    What surprises me even more facebook estimated 20,000 impressions per day on the target I selected.. Hmmm they a little off there.

    James
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  • Profile picture of the author marktheonlinesurfer
    I personally would stay away from facebook advertising. The vast majority of facebook users don't click on ads, they use it to network with their friends.
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    • Profile picture of the author TheRichJerksNet
      Originally Posted by marktheonlinesurfer View Post

      I personally would stay away from facebook advertising. The vast majority of facebook users don't click on ads, they use it to network with their friends.
      I actually got a few great customers from facebook.. Mind you not from advertising but from being apart of the community and interacting with others.

      Not sure what part of facebook you are on but I have marketing messages on my wall all the time ...lol

      James
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  • Profile picture of the author TheRichJerksNet
    Ok KillerJoe,
    I edited my ad.. So better ?

    Name: Win 2 Domain Names
    Max Bid ($): 0.47
    Type: CPM
    Imp.: 51,073
    Clicks: 24
    CTR (%): 0.05
    Avg. CPC ($): 0.62
    Avg. CPM ($): 0.29
    Spent ($): $14.77

    James
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    • Profile picture of the author Killer Joe
      Originally Posted by TheRichJerksNet View Post

      Ok KillerJoe,
      I edited my ad.. So better ?

      Name: Win 2 Domain Names
      Max Bid ($): 0.47
      Type: CPM
      Imp.: 51,073
      Clicks: 24
      CTR (%): 0.05
      Avg. CPC ($): 0.62
      Avg. CPM ($): 0.29
      Spent ($): $14.77

      James
      James,

      Is this starting from scratch, or a continuation of the other numbers?

      What you're looking for is a CTR of 1% or better. That will depend on the copy of your ad.

      Why don't you PM me the before and after ad copy and let me look at it.

      KJ
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  • Profile picture of the author TheRichJerksNet
    PM sent with information ...

    James
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  • Profile picture of the author ppcpimp
    if your CTR was higher you would kill it on FB.

    Have you tried a more sizzling headline? Eye grabbing image?
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    How to pick an offer to promote - read now!

    SEO For Dummies Lesson 1 – Sandboxing

    Facebook Ads Summit
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    • Profile picture of the author Lance K
      James, you left out the most important stat (yes, more important than CTR)...ROI.
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      "You can have everything in life you want if you will just help enough other people get what they want."
      ~ Zig Ziglar
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  • Profile picture of the author Vincent Cheng
    the CTR may be high, but also you need to take care of your website for conversion purposes.
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    [Rave Reviews Video Course] How Any Business Can Generate Traffic from Multiple Online Channels to Increase Profits on Their Own Website Domain - BlueTail(TM) Marketing System -Course Endorsed by Marketing and Advertising Associations

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  • Profile picture of the author linkedinlincoln
    This may be none of my business, but if you say you "don't even require and opt-in" then how are you monetizing the traffic. By the way you said they supply the hosting, it doesn't even sound like a hosting affiliate link.

    So I don't see where you expect a return to justify spending any money on traffic. I know, that isn't the topic at hand, but I was just curious.

    -Kathy
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  • Profile picture of the author TheRichJerksNet
    Kathy,
    I am not monetizing nothing, I do not deal with affiliate links... If you follow my post you would know I have given away far more then 2 domain names, websites + products and required nor got nothing in return. I would make no money at all from this...

    James
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