What is a standard benchmark figure for a highly converting landing page?

9 replies
Hi Warriors,

I'm new to this forum and so happy I've found this great community!

I've just created my squeeze page to capture email addresses in the self development field. Split testing a variety of ages. Generating traffic from FB ads - Squeeze page - Into an autoresponder campaign.

Is there a standard % for what a good squeeze page should convert at?

At the moment, its way too early on to tell but I'm getting about 1 in 10 that land on the page will submit there email address.

Thank you and nice to meet you all,
Scott
#benchmark #converting #figure #highly #landing #page #standard
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  • Profile picture of the author JohnMcCabe
    A quick Google search (hint, hint) yielded the following, from the results page:

    Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally though, you want to break into the top 10% -- these are the landing pages with conversion rates of 11.45% or higher.May 15, 2014
    If you believe those stats, you're already crowding the top 10% territory.

    The problem with statistics like this is that they try to be all-inclusive. Meaning that they include even the badly written, badly designed, badly targeted and badly marketed landing pages that rarely get seen and even more rarely get clicked on.

    Without knowing more, it sounds like you have a decent base to start from. I've seen case studies of campaigns that pushed conversions from cold ads into the 25-30% range.

    You might want to check out the free materials at Digital Marketer Lab. They spend big money on FB ads and they share a lot of good info.
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  • Profile picture of the author Steve B
    Originally Posted by Scottp1993 View Post

    Is there a standard % for what a good squeeze page should convert at?

    No, there is not. There are so many variables that fit into the equation it makes comparisons sketchy at best. Niches vary greatly, as do the quality of the leads that come from varying sources. Timing varies both with the seasons and with the days of the week and hours of the day.

    Do your own testing and use that as your initial benchmark. Then split test as you seek to optimize your ROI always trying to do better than the previous campaign.

    Comparing campaigns of other marketers vs. your own is meaningless - too many dissimilar inputs. But when you compare one of your own campaigns with its predecessor, limiting and tracking the variables, you begin to understand the changes that are making a difference.

    If you're getting a true 10% conversion, and you think 3% is the general average success rate . . . you're going to be feeling pretty good about what you're doing. You probably won't be feeling like you can do much better. But I have heard of squeeze page conversions over 70% - how do you feel now?

    Just one other note - be sure you have a statistically valid sample size. Drawing any conclusions after a hundred or two responses isn't going to cut it.

    Good luck,

    Steve
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  • Profile picture of the author Rory Singh
    A 10% conversion is a good start.
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  • Profile picture of the author yukon
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    Originally Posted by Scottp1993 View Post

    Hi Warriors,

    I'm new to this forum and so happy I've found this great community!

    I've just created my squeeze page to capture email addresses in the self development field. Split testing a variety of ages. Generating traffic from FB ads - Squeeze page - Into an autoresponder campaign.

    Is there a standard % for what a good squeeze page should convert at?

    At the moment, its way too early on to tell but I'm getting about 1 in 10 that land on the page will submit there email address.

    Thank you and nice to meet you all,
    Scott



    No, there's no standard.

    There's way too many variables between landing pages, niches, call to actions, etc...

    Examples...

    1) You could have a real estate landing page selling vacation homes with a 3% commission which is standard for a licensed real estate seller. So, one or two conversions per month would be good money on million dollar homes (example $30K x 2).

    2) ...or you could be selling a $7 ebook which would require hundreds/thousands of sales and a higher conversion rate to make good money.
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  • There is no such standard % for conversion on your landing or squeeze page. 1 on 10 is not bad. We can define the % of of conversion depending on your goal.
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  • It depends on the traffic source. I have seen over 50% opt-in rate with SoloAds. With Facebook and Bing Ads 30% is good.

    The best way to get a higher opt-in rates is to constantly split test with two versions of your landing page (control and variation).

    Don't split-test with more than one variation at the same time, it will take ages to achieve a result that is statistically acceptable.
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  • Profile picture of the author mathan
    They are numerous way to achieve Highly converting landing page. What works for them not work for us. Always we have to test everything.

    A/B testing really helps to convert more or you can use hellobar along with your landing page. Sample landing page you can found here.

    One thumb rule, create many landing page for each campaign and test it out with color, background, channels. Be patient while testing, so that you can find what works.

    Also , check neil anatomy of landingpage it really helps you to find the best infographics.
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  • It is theoretically possible to say that the initial frontend lead opt-in rate doesn't matter.

    At the end of the day, it's best to have a very high-end product that you can sell to your backend customers. This could be in the form of a $1000+ seminar, an expensive coaching program, a combination of both... along with an expensive monthly recurring membership/newsletter business. This is why some marketers can lose alot money on an initial sale and still wind up in great net profit as an average amongst all of their customers.
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  • Profile picture of the author Brent Stangel
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    At the moment, its way too early on to tell but I'm getting about 1 in 10 that land on the page will submit there email address.
    How many are buying something? I would be more concerned with the behavior of the people who subscribe.

    Brent
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    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
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