Continuity: Forced or Not?
I'm working on a fixed term membership site in the health and fitness field, and I need some advice.
Initially, I'd planned on making it a year long membership, but after some thought (and a number of people making good points about the viability of selling such a long term) I've realised I can break it up into four twelve week programs that are complete enough in themselves and build on each other.
Obvious, the ideal would be for people to do the entire year, which leaves me with a decision to make.
Do I make rollover from each program to the next the default, or do I ask people enroll into each program seperately?
I'm aiming to use the initial twelve weeks as my selling point, and I don't want to mislead or trick people when they sign up. The first option sort of turns into something other than a FTM, I'm aware.
Advice? Ideas?
Initially, I'd planned on making it a year long membership, but after some thought (and a number of people making good points about the viability of selling such a long term) I've realised I can break it up into four twelve week programs that are complete enough in themselves and build on each other.
Obvious, the ideal would be for people to do the entire year, which leaves me with a decision to make.
Do I make rollover from each program to the next the default, or do I ask people enroll into each program seperately?
I'm aiming to use the initial twelve weeks as my selling point, and I don't want to mislead or trick people when they sign up. The first option sort of turns into something other than a FTM, I'm aware.
Advice? Ideas?
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