Are Webinars Obsolete?

There are webinars out there that have automated chat bots (both as a false guest and a false response). That's to give the visitor the most 'natural' experience without compromising on the sales/learning component.

That's a great article that goes through some Webinar sins, but for me it triggers a different question about timing. They have points with 'canned' but the reality of that is, it's not relevant to webinars, it's relevant to a poor funnel and poor targeting of traffic (or traffic with intent).

Conclusive of that article, they're saying quizzes are better than webinars. I agree that quizzes give you insight on each customer, gives you the ability to optimise the funnel they're going through, and personalise the experience as best as you can (and ideally this would be automated).

But the question I have based on that conclusion is, is a quiz that is perpetually just asking questions to grab more data about your audience going to sell? It's hard to identify specifically, and at that point - is when I'd say a targeted webinar is going to be an ideal sales method that's taken onboard their responses and answering that, it's just one method of selling really.

An example of what I was talking about with poor targeting, is actually within this article. Have a look at the first related article subject "Seven Tips for Hosting Webinars that Rock".... on an article telling people that Webinars are dead...

I honestly think calling a pre-recorded "webinar" an "infomercial" is better but maybe creative people can come up with a more appealing yet accurate title.