1 Terribly Difficult Concept To Embrace But Which Will Help You Build A Thriving Business

10 replies
As a hardheaded, stubborn clown, I refused to embrace a concept for years.

The lean years, of course

I refused to help anyone for free because I believed that being a professional blogger, I needed to help only clients and customers persistently before I could bother with freebie seekers or tire kickers.

This idea was hellishly difficult for me to accept. But after living on the cyber dole I figured there may just be something to the concept of over delivering, and being incredibly generous, helping folks for free, for hours daily.

I finally got it; the more people you helped across a wide range of platforms, for free, the more you appear to be all over the place. Which makes you feel familiar to readers, and that familiar feeling plus generous service rendered inspires folks to hire you, buy your stuff and endorse you.

Of course, I had to open premium help streams. AKA, products, eBooks and services. I also had to learn the art of being super generous while minimizing my time spent helping individuals who were classic tire kickers, begging me repeatedly to spend hours of my time helping them build a blog from the ground up. I'd offer maybe a paragraph of helpful advice then a link to my consulting and courses page.

But then I'd get busy writing guest posts and lengthy blog comments and posts here on Warrior and on Quora, helping a bunch of folks for free, and I quickly began to generate income through different streams online, in addition to my established streams.

I recall seeing a self-help dynamo who was making serious coin through paid webinars. She always talked about being the Queen of Over Delivering and how the more she gave away free information while establishing premium service channels, the more money she made.

Please, have posture. Charge healthy rates. Charge healthy prices. But learn the art of being super generous and you will find that as money begins to flow your way more easily, the tire kickers will come and go fast but serious folks willing to spend money will gravitate to you more frequently.

I was thinking about my eBook sales and one profitable venture that popped up in my inbox today and note the direct correlation to being generous, by opening income streams but by also not allowing any 1 desperate individual to gobble up my attention and energy for too much time. Balancing act for sure, but you will build a thriving business when you are super helpful and spread your knowledge across multiple platforms.
#build #business #concept #difficult #embrace #terribly #thriving
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  • Profile picture of the author rbates
    You are a blogger. The best blogs that I have seen are those
    that write these amazing articles that give more value in one article
    than most so-called marketers give in their paid garbage.

    Giving away information through an email list is another way
    that you can freely dispense value to your followers.

    I always give away free stuff to my list, but they do need to be on
    my list.

    If someone contacts me with a question, then I will not hesitate to
    give them any information that will help them (if I know it), even if
    they are not on my list.

    I know that you are correct that when people first begin that they
    want to make money - isn't that why they call it a business?

    Good point that you have made Ryan.
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    • Profile picture of the author ryanbiddulph
      Thanks much RB Being generous with your time and talents will reflect back to you as positive results, near term, and especially long term.
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      Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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  • Profile picture of the author Brent Stangel
    The only way I offer free help is on this forum.

    Over the years I responded to hundreds of PMs asking for help. Only a minuscule amount of people even said thanks. Most didn't even acknowledge my message.

    Now, the little Red dot at the top of the page says I have 96 unread PMs. That number will increase.

    Brent
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    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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    • Profile picture of the author ryanbiddulph
      Most of the Warriors who have asked for help have been polite to me, but I have run into some folks on other networks - where I see more engagement - who have a similar attitude. Which ensures that the messages on said networks will also tend to dissolve into oblivion
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      Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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  • Profile picture of the author discrat
    Thanks Ryan. Good stuff.

    I know Frank Kern adopts a similar mentality. He gives away free stuff that sometimes is hard to believe he is doing it.

    I know some do not like him but I truly believe by over delivering he has become one of the most successful IMErs of all time
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    • Profile picture of the author ryanbiddulph
      I have seen this again and again Robert.

      Rika Zimmerman is the self help dynamo I mentioned above. She gives away so much for free, it astounds me. Based on calculations me and my wife made - we are both fans - she is making over $500,000 for some of her classes. Half a mil a pop. Not bad But it makes perfect sense. Like Frank Kern, she has given away so much from a generous space, for so long, she was bound to make millions or hundreds of millions, if she reaches that point.

      Thanks much
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      Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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  • Profile picture of the author Steve B
    There is a "scientific" reason why overdelivering works so well. Robert Cialdini talks about it at length in his wonderful little marketing book called Influence - The Psychology of Persuasion.

    He calls it his first "weapon of influence" - reciprocation.

    According to Cialdini,
    "The rule says that we should try to repay, in kind, what another person has provided us."

    "By virtue of the reciprocity rule, then, we are obligated to the future repayment of favors, gifts, invitations, and the like."
    He goes on to say that the rule is pervasive in human culture - there is not a society in the world that doesn't believe in giving to get something back in return.

    So whether you consciously go after reciprocation, or just naturally give without purposefully applying this rule, it is a practice good for business.

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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    • Profile picture of the author ryanbiddulph
      Totally true Steve. Some call it buying out of guilt, others, just people paying up or spending on someone whom they value.

      I've had loyal readers buy all 126 of my eBooks without batting an eyelash. They love how I helped them for free. So they spend on information they value.
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      Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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  • Profile picture of the author Enfusia
    Hey Ryan,

    I appreciate your post.

    I really focus on giving insane value and results to the people on my lists before i ever ask them to take a look at what I have on offer.

    Then, that product (which I created myself) provides over the top value as well.

    This allows me to have great relationships with my customers. In fact, when i meet them on the streets etc. They are always sharing how great that post or product was.

    I don't say this to brag. No way. I say it as a lesson to those wondering how to become successful in business.

    Treat people as you would like to be treated and most things will work themselves out.

    Sure, you run into chronic refunders and other idiots. But, that's life. No sweat.

    Don't worry about those people, focus on the cool ones.
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    Yes, Any Business!
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  • Profile picture of the author hbeezy
    I used to have that mindset a lot. For a long time I couldn't deal with the idea of working so hard on a free piece (or a free article) that someone else is going to be able to read and digest for free!!!!!!

    After reading some article online I realized that content has to be so good that it could have been paid for. In otherwise words, the free content I put up (anywhere) has to be SO GOOD that I could sell it and make money off it.

    Once I read and realized that, things changed. I definitely looked at content creation as something that was way harder than what it is. I also looked at it thinking, "this is the right way to do it anyway."

    Nobody wants anything half-baked anyway. If your first (and maybe lasting) impression is on a free article, wouldn't we want that article to be amazing?

    Man oh man, it was definitely a hard concept to grasp (and by no means am I saying my content is there yet). But I'm glad I grasped it and I'm working towards putting that concept into play everytime I get to writing (free or not).
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