We have an online portal for travelers and residents to South Korea where we focus on travel packages and services like cellphone and SIM cards.
We have a government grant of $8000 that mandates its full spending on marketing needs within 2 months. It can't be spread out over a long-term period.
We don't want to spend all or even most on PPC and would rather invest in most more lasting gains like SEO, article development, link building, video development for YouTube, Instagram content development etc.
Can any of you recommend some savvy and wise methods to use this budget for long-term branding value and organic traffic generation?