Those of you struggling for offline clients!!
It all started when I bought a product on offline income through IM. I never did follow the steps as exactly outlined in the book because I saw some obvious flaws.
Those of you who are in the game will know what I am talking about. Others will dismiss this post as BS. Do whatever you want. It is about time I gave back to the warrior forum.
The problem with most offline money making ebooks is the way the authors tell you to basically cold call the prospect and sell them on the idea of increasing business through the internet.
Here are a few problems with this approach:
- Why the hell would they ever trust you? you could be a snake oil salesman for all they know.
- You are trying to get them to do something they never thought about.
Those 2 above are tough to get past. So i decided to take the past of least resistance. Here is what you are gonna do and I am not BSinng you when I say making 2k+ a month is within 1 month of your reach by working maybe 10 hours a week.
First off all, lets brain storm. Who would your ideal client be?
My ideal client is someone who has already done some work to get online but is not making much sales. They are aware of the potential of IM but need some guidance. Where do I find these people?
Do I go on the internet and look for websites on the 10th page of google and ring them? NO thats still cold calling and believe me, ITs TOUGH
I want a situation where I am socially proofed to the client before hand. Here is how you achieve this :
- You look for small business web development companies in your area. You know the ones that that make small 4-10 page websites for local business and charge like 200-500 bucks.
- You look for freelance web developers in your area.
Do you see the difference between "hi, i m xxx and i do seo and generate sales " VS a client who is already paying to get a website done and he gets told " we have a contract with a person who does seo, autoresponders, conversion tracking and can setup an affiliate program if you are inclined to do so"
I shit you not, this way I have personally never cold called a client. They always ring me.
Now you get on the fricking phone and ring these companies and freelancers. OK. But this time you are not selling anything. You are offering them 20-25% of all work they pass your way. TBH, I have never even offered any percentage to people who pass work my way( I am socially very savvy) but you may initially have to.
What work you ask? It is almost always going to be SEO, autoresponders and improving conversions. In some cases you might have to setup an affiliate program. But obviously your rates go up accordingly.
Many of you may not know this but the biggest complaint that people have when they get websites made is "No one is coming to to my site". Trust me, I have made a couple of really good friends who are freelance web developers and this is the most common thread.
Now that your head is in the right place, here are some tips:
- Overquote. You have to because from experience, they always want more things done and this way, you can do those things for free and they will love you for it.
- Do not make a habit of getting on the phone with clients. If they ring you, never answer your phone. Soon they will get used to emailing you. Thanks Tim Ferris for that one!!
- Overdeliver. This goes without saying but I thought I would mention it. If you do not do the job, you wont get refferals.
- never charge less then 500 dollars a month and always have time frames. i.e 500 dollars a month for 4 months would get your site with xxx keywords on the front page and i will set you up an autoresponder.
And here is the kicker. You ready for this?
OUTSOURCE EVERYTHING YOU CAN!!
Outsource everything you can
-Jrox charge 99 dollars to setup their affiliate software and integrate it
- with seo, linkvana is your friend. use UAW, SYA if you have to
- get articles written from this forum.
Right now, I spend about 25% of the money that comes in on outsourcing and pocket the 75% and reduce my workload by about 80%
Ask any questions you have in the thread and I will answer you.
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