BE SURE TO HIT "SUBSCRIBE" ABOVE
There are many ways to make money online. However, one of the easiest ways to do so is to build a community of like-minded people and then to market to that community. Sounds simple, right? I mean, pulling together a collection of people with similar interests can't be too difficult, right? Well, yes and no.
The series of posts that you are about to read is an EXACT BLUEPRINT for building a REAL BUSINESS that's scalable, fun to run, easy to run, offers value, and generates a REAL INCOME. You will find very few (if any) eBooks/guides on this forum that rival this information.
This is A LOT OF INFORMATION. To make it easy to consume, I'm going to break it down into multiple posts.
Feel free to touch base if you need help implementing what you are about to read.
STEP #1: Identify and Assess
If you make a mistake when identifying a profitable niche, nothing else will matter. That said, the very first step you want to take is to "Identify and Assess". You'll need to "Identify and Assess" your potential audience and you'll want to "Identify and Assess" your potential niche.
Identifying a profitable niche is critical to your success. Building a website and getting 5000 visitors per day is great - unless those visitors are 10 year olds. I mean, how many ten year olds have money to spend online?
What you'll want to do before anything else is identify an audience that you'd like to target. You'll want to be sure that the audience you are targeting has money to spend; otherwise, your traffic will be useless.
A good audience is one that is passionate about a particular niche, is socially active online (willing to click on stuff, like stuff, and share stuff), and is also willing to spend money. For example, dog owners would be a good audience because they are passionate about their dogs, they often enjoy and share photos and videos about similar dogs, and they typically spend lots of money on their dogs.
After you've identified a solid audience that you'd like to target, you'll want to "Identify and Assess" a niche that appeals to that audience. For example, you might want to focus on Akitas (a dog breed). By targeting Akitas, you will have established the foundation of your business, which will be a website about Akitas.
Your website will cover everything about Akitas - nutrition, photos, videos, training, funny stories about Akitas, etc. You will present yourself as an authority on Akitas and you will market your website to Akita owners or people interested in Akitas.
Questions & Answers
Think about the following questions and answers as you complete the Identify and Assess phase:
Who am I trying to reach?
Before doing anything, you need to have an idea of what market you are trying to reach. Are you targeting Moms? Dads? Pet owners? Singles? Married Couples? Figure out WHO you want to reach before working on the HOW.
Does my target market have money to spend?
If you target a market that, on the whole, has no money to spend, monetizing your site could be difficult. Make sure your target audience is an audience that can be monetized.
What niche is my target audience interested in?
Once you've figured out WHO you want to reach, decide what niche you will use to reach them with. It's just like fishing. First, you decide what fish (audience) you are trying to catch. Then, you figure out what lake (niche) to fish in.
What niche-related products can I promote?
Once you've figured out your audience and niche, you'll want to identify what kinds of products that you can promote to your audience when it comes time to monetize your business.
Is my chosen niche social-friendly?
If you are going to be relying on social media to build your audience and to drive traffic, you want to stick with niches that are "social-friendly". Back acne and other embarrassing problems are NOT social-friendly. Make sure you operate in a niche that people will not be embarrassed by.
So, that's it for PART ONE.
Your takeaway for today is simple:
Figure out WHO your target market will be and decide on a niche that interests that market segment. With that info in hand, think about products/services that would be of interest to your market segment.
Keep an eye out for the next part, in which I'll cover building a website that visitors will actually WANT to visit and will actually TRUST.