Clickbank campaign not running as expected

12 replies
Hi guys,

Lately, I have decided to put some money into clickbank to see if I am capable of getting any conversions.
I was lucky enough to get my ad approved by Facebook and now the campaign is running with a 10$ / day budget (keeping it low as I am a newbie).

About the campaign:
1. Traffic is sent directly to the offer, not using any intermediate landing page (should I?);
2. The ad is an image and the text incentivizes potential customers to learn more about the niche.
3. I am targeting US and UK at the moment, demographics 24-60 (both genders)
4. The niche is related to weight loss/healthy life style.

The results so far are disappointing, I have yet to see any conversion and I spent close to 100$.

Any help is appreciated, especially from those running successful campaigns. If you have a similar story, I can't wait to read/learn from it.
Wish you a happy day,
Maiden
#campaign #clickbank #expected #running
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  • Profile picture of the author Randall Magwood
    Raise your budget to MORE THAN $10. How much does each click cost you? What is your CPC? Once you determine these answers, you should consider sending your visitors to a squeeze page. No matter what you sell. Try to lead them to a squeeze page just to see if they'll even respond to a free offer.
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  • Profile picture of the author rbates
    The one thing that you really need to pay attention to
    when using Facebook advertising is the targeting.

    You need to re-check who you are targeting your
    ad to, and revise it as you go.

    You should have Facebook tracking information
    that tells you who is looking at your ad.

    Drop those who are not seeing your ad,
    and check for other audiences that might
    be more receptive.

    Where you are at now, I would not increase
    your ad budget - yet.

    Get your targeting on track first, then increase
    your budget. The squeeze page advice is
    really good, but make sure that your
    squeeze page has great copy, and do an
    eventual click through to the affiliate ad.

    Is this an affiliate link, or is it your information
    that you are selling through Clickbank?

    Two more things:

    1. Make certain that people are buying your affiliate product
    if it is someone else's.

    2. If this is your product, then make sure that your sales copy
    is really good.

    Targeting is tricky, but you also need to make sure that
    your Facebook ad is really good. If people are seeing
    the ad, but not even checking it our, then it is because
    they are not a part of your target audience, or the ad sucks.
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  • Profile picture of the author Brent Stangel
    1. Traffic is sent directly to the offer, not using any intermediate landing page (should I?)
    Absolutely NOT!

    Set up a landing page and send your traffic to it. Preferably an optin page but a landing page will at least give you some metrics you can't get by direct linking, like geo and time on page, bounce rate, etc.
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  • Profile picture of the author Rory Singh
    I personally would capture leads. Not all of my leads buy right away but X amount do.

    Half of the ones that do buy do it from the point of 'redirect' after opt in and the other half buy from clicking a link back to the sales page via my 1st automatic email from Aweber.

    So if you don't have an Auto responder and not building a lust...you are potentially losing out on extra sales.
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  • Profile picture of the author celente
    its your budget usually. The algorithm works better on higher bids for that.
    .
    Just my 2 cents.
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  • Profile picture of the author maidenphoenix
    Originally Posted by rbates View Post

    The one thing that you really need to pay attention to
    when using Facebook advertising is the targeting.

    You need to re-check who you are targeting your
    ad to, and revise it as you go.

    You should have Facebook tracking information
    that tells you who is looking at your ad.

    Drop those who are not seeing your ad,
    and check for other audiences that might
    be more receptive.

    Where you are at now, I would not increase
    your ad budget - yet.

    Get your targeting on track first, then increase
    your budget. The squeeze page advice is
    really good, but make sure that your
    squeeze page has great copy, and do an
    eventual click through to the affiliate ad.

    Is this an affiliate link, or is it your information
    that you are selling through Clickbank?

    Two more things:

    1. Make certain that people are buying your affiliate product
    if it is someone else's.

    2. If this is your product, then make sure that your sales copy
    is really good.

    Targeting is tricky, but you also need to make sure that
    your Facebook ad is really good. If people are seeing
    the ad, but not even checking it our, then it is because
    they are not a part of your target audience, or the ad sucks.
    The selected type of campaign in Facebook is brand awareness. I am using an affiliate link, the product is not mine and it's proven to be quite successful. You probably heard of it, it is the 2weekdiet offer.
    How do you eliminate does who had no interest in the ad from being targeted again and also maintain re-targeting for the ones who clicked ?

    Originally Posted by Randall Magwood View Post

    Raise your budget to MORE THAN $10. How much does each click cost you? What is your CPC? Once you determine these answers, you should consider sending your visitors to a squeeze page. No matter what you sell. Try to lead them to a squeeze page just to see if they'll even respond to a free offer.
    Since I currently don't have an optin page I am able to just compare the stats from FB with what is shown in the Clickbank dashboard. FB stats show a total impact of 11000 views, out of which 650 people landed on the offer. My current CPC (it's shown as cost per result in FB) is 0.05$.

    Originally Posted by Brent Stangel View Post

    Absolutely NOT!

    Set up a landing page and send your traffic to it. Preferably an optin page but a landing page will at least give you some metrics you can't get by direct linking, like geo and time on page, bounce rate, etc.
    Should I create a landing page identical to the affiliate page or something that would just quickly lead the customer to the offer. Can you provide an effective optin page example?
    Originally Posted by Rory Singh View Post

    I personally would capture leads. Not all of my leads buy right away but X amount do.

    Half of the ones that do buy do it from the point of 'redirect' after opt in and the other half buy from clicking a link back to the sales page via my 1st automatic email from Aweber.

    So if you don't have an Auto responder and not building a lust...you are potentially losing out on extra sales.
    I can do some A/B testing - one ad leading directly to the offer and the other redirecting to the optin page. What do you think ?
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  • Profile picture of the author Regional Warrior
    I would maybe asked the Mods to move the thread to the social media sub forum lots of good experts in there!
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  • Profile picture of the author chrisniel
    Hey maiden,
    I wish something is wrong in the process you are doing.
    You are sending traffic directly to offer which means you have no control over it.
    This is not at all good. Instead, follow my suggestion to get it done correctly.

    Make your own landing page, grab their leads, setup autoresponders, sell them same Clickbank product via email. This is actually a much better option.

    Once they are on your autoresponder list you can not only promote one Clickbank product to those WANNABE BUYERS but in future, you can promote anything you want.

    I hope you got my point.

    Regards,
    Chris
    Originally Posted by maidenphoenix View Post

    Hi guys,

    Lately, I have decided to put some money into clickbank to see if I am capable of getting any conversions.
    I was lucky enough to get my ad approved by Facebook and now the campaign is running with a 10$ / day budget (keeping it low as I am a newbie).

    About the campaign:
    1. Traffic is sent directly to the offer, not using any intermediate landing page (should I?);
    2. The ad is an image and the text incentivizes potential customers to learn more about the niche.
    3. I am targeting US and UK at the moment, demographics 24-60 (both genders)
    4. The niche is related to weight loss/healthy life style.

    The results so far are disappointing, I have yet to see any conversion and I spent close to 100$.

    Any help is appreciated, especially from those running successful campaigns. If you have a similar story, I can't wait to read/learn from it.
    Wish you a happy day,
    Maiden
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    • Profile picture of the author bravedancer
      Originally Posted by chrisniel View Post

      Hey maiden,
      I wish something is wrong in the process you are doing.
      You are sending traffic directly to offer which means you have no control over it.
      This is not at all good. Instead, follow my suggestion to get it done correctly.

      Make your own landing page, grab their leads, setup autoresponders, sell them same Clickbank product via email. This is actually a much better option.

      Once they are on your autoresponder list you can not only promote one Clickbank product to those WANNABE BUYERS but in future, you can promote anything you want.

      I hope you got my point.

      Regards,
      Chris
      I am getting back to IM again now after 2 years. Last I tried, I was facing same problem. Yes, a good effective tuned squeeze page with landing page helped at that time.
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    • Profile picture of the author maidenphoenix
      Originally Posted by chrisniel View Post

      Hey maiden,
      I wish something is wrong in the process you are doing.
      You are sending traffic directly to offer which means you have no control over it.
      This is not at all good. Instead, follow my suggestion to get it done correctly.

      Make your own landing page, grab their leads, setup autoresponders, sell them same Clickbank product via email. This is actually a much better option.

      Once they are on your autoresponder list you can not only promote one Clickbank product to those WANNABE BUYERS but in future, you can promote anything you want.

      I hope you got my point.

      Regards,
      Chris
      Great input Chris. So basically I should collect e-mails ? Can you elaborate on the autoresponder issue, how should it be done ?
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  • Profile picture of the author maidenphoenix
    Started working on a proper landing page, the autoresponder is going to be integrated with Mailchimp. I will keep you posted with the results once I finish. Have a great day !
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  • Profile picture of the author Kay King
    You probably heard of it, it is the 2weekdiet offer.
    This was mentioned in another thread - worth checking out...

    https://www.warriorforum.com/main-in...promotion.html

    I do not understand why affiliates are trying to sell this for $27 when you can buy it from the author for $10 on Amazon. Maybe that's why the campaign isn't doin what you expected....
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