Where do I go from here - Google Shut me Down and Something is Jinky with Bing?

Adwords can be really tough.

Did they happen to give you a specific reason as to why they shut you down?

I just HATE the fact that they cannot even be bothered to issue a warning.

And you cannot always blame the user by telling them they should have read the TOS before advertising.

I know plenty of people who have gone over the TOS with a magnifying glass to make sure their ad was safe only to get shut down after a day or two. And, of course, getting a specific reason or explanation of what rule you allegedly broke is like getting a tooth pulled with no anesthetic. Mostly all you get is cookie cutter chain letters.

Were you advertising a very short sales page or a sales page that made outrageous claims? That could have been the reason.

At any rate, Bing is much more lenient, however they have been tightening the reigns a bit lately as well.

As for your problem with Bing, I'm betting it's your choice of keywords and your bid. If your ad has only been shown around 100 times over 4 days, you will definitely need to raise your bid on certain keywords. Also, 11 clicks for 100 impressions is really not bad. It's actually pretty good.

That's an 11% CTR, which, in my experience anyway, is damn good for PPC traffic.

If I were you I would go after buyer keywords and try to slowly raise your bid in small increments until you see impressions start to roll in at a good pace. Try raising your bid by .05 at a time.

Also, the keywords you target is very important. I don't know what kind of a cat product you have, but if it's one, let's say, that shows you how to get your cat to pee in the toilet, you wouldn't want to go after a keyword like "cat collars" or "cat sweaters." You would want to go after keywords like "how to toilet train a cat" or "cat toilet training guide."

I wouldn't even try and target general keywords like "cat training." It's too broad and the CPC will be through the roof. Sure, teaching a cat to pee in the toilet falls under cat raining, but so do a thousand other things. You would simply be wasting your money trying to target too broad like that. This is where good keyword tools come into play.

Honestly, I would also try and find out why Adwords shut you down. The only reason is because is if they shut you down then Bing may have cause to do the same. There's no harm in checking with Bing first to find out if what you want to advertise is acceptable or not, either.

Generally speaking, Adwords is all about the "user experience." Even though it's paid advertising, and IMO, you should be able to actually ADVERTISE an AD, Google doesn't see it that way.

They want their ads to be representative of the type of organic listings that they would place on their pages. In other words, a simple ad is not really good enough. You have to try and advertise to people without making it look like you are actually advertising to them. That's why I have avoided Adwords like the plague since 2010. It's just too complicated.

I see no damn reason why you shouldn't be able to advertise an actual advertisement, especially if it's conspicuously labeled as an "ad," but it doesn't really matter what I think.

Anyway, didn't mean to rant, but IMO I think you might want to take a look at the page you are trying to advertise. If you really want to advertise that product but err on the side of caution, you could always create a nice blog review and advertise that instead. This way you can even add opt-in forms and make the most of your traffic buy.

Before launching any paid advertising especially on large networks like Google...make sure that you are 'compliant'.

Once I had an Ad on Google shut down so I contacted the Adwords team and had to restructure my landing page to oblige their compliance department.

Then they reviewed that landing page and took note of all my changes to abide by their rules.

They reinstated my ad.

Did you by chance try to direct link to your product?

Google doesn't like direct linking to affiliate products (even if you own it).

My advice would be to not assume anything and to go out and do more homework before launching anymore ads.

You can start right here by using the search feature above on paid advertising.

My friend, I'm glad I saw your post because I think I can help.
You see, it is good to get free traffic from Google and the other search engines but to be honest, you cannot depend on them (especially Google) for traffic. Google changes their algorithm very often (almost every month) and what is on the front page of Google this month may not be there the next month.

As many of the top marketers will tell you, keeping up with the regular changes that Google makes is a very frustrating and unprofitable task, and most of them get 95% of their traffic from elsewhere, especially from Facebook. Depending on Google to build your business is wasting precious time and they shut down people for even breathing too hard.

Begin to advertise your business on Facebook - as my mentor Sarah Staar, one of the leading authorities on traffic is presently teaching me to do.

For starters, on a new ad, you are going to get clicks from your competitors. Second, how tight is your targeting. I only bid on exact match and T-1 geo.

I've never had a problem with visitors from the wrong geo.

Brent

Welcome Joutlawtowns and thank you for your Subject.

Just to know: Google adwords, Ads facebook or any Program to publish your ads, is just a mediator between you and your clients.

the majority of beginners markters think that a successful Advertising campaign need just a big budget, a web site and a product. false false false.

Your Business project need a market research.

you should have informations about the number of clients in your nich: not exact number but about or between ... and ...

where do you find interested consumers: in facebook, youtube, twitter, forums or in other place.

time of presence: the majority of Internet users visit internet between 12 and 14 PM and after 18 to 23PM,
and especially saturday and sunday.

You should have some informations about your competitor, his part in market, his strategy to target consumers. prices of selling products or services to final clients.

after bring informations and statistics about the market, or niche, characteristics of consumers and competitors, you will have a vision and a strong strategy to start your advertising compain.

I advise you to watch this video about market research

https://www.youtube.com/watch?v=2-q2vwa_n2I

Why market reseach is important

https://www.youtube.com/watch?v=1Fja06iCIE0

is good too for you to seach an institue of trade to study basics of trade to devellop your skills and good luck

There are many rectifications that you need to do.
First, Google penalize anything and everything that does not fit into their criteria. You have to make a quality landing page and then run ads.
Second, the target region selection has to be incorrect and so you have traffic from across the world.
Third, Bounce rate is due to 2 things, one due to the mismatch between ad and landing page and two, due to an unattractive landing page.

Make these changes and see the results.