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Where can I get exposure for a WordPress plugin I've written?

by HightonRidley
12 replies
Where can I get exposure for a WordPress plugin I've written?

The plugin is for a very niche market - those who are Zazzle artists or affiliates. I tried to sell via Envato but it was rejected out of hand (no reason given). I may have been overzealous with my marketing-speak or it may have been for technical reasons.

- I've got a good profile in the Zazzle forum, but surprisingly few of my target audience go there.
- I'm not so great on social media but do reach Zazzle artists there (but few of them have the sorts of sites that would benefit).

My real targets are small- to medium-sized Zazzle (or non-Zazzle) afilliate site owners. I believe it's far too niche for a Google adwords campaign but can't think of how else to get the word out to them?

The plugin itself delivers unique and valuable benefits - no other competitor comes anywhere close.
Perhaps you kind folk here can suggest how I can get it in front of interested eyeballs.

(I'm British and don't have the right mind-set for marketing hyperbole!)
#exposure #plugin #wordpress #written
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  • Profile picture of the author robledo1
    you can create a free version of your plugin and submit it to the WordPress plugin database and allow them to pay for the upgrade to the complete features.

    Also, Facebook ads is a great way to reach any type of market.
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    • Profile picture of the author HightonRidley
      I can't go the WordPress route you suggest because of their licensing requirements.
      I must admit, I'd already dismissed your Facebook ads suggestion but I'm rethinking of it again, now.
      Any tips for a newbie to Fb ads?
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      • Profile picture of the author Brent Stangel
        Originally Posted by HightonRidley View Post

        Any tips for a newbie to Fb ads?
        Be prepared to lose money.

        If you've been rejected by Envato and can't get on WP, maybe it's time to re-think your plan.

        Brent
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        • Profile picture of the author HightonRidley
          You made me laugh. I had practice with that in the early days of Google AdWords!
          I might try Envato again. My subsmission was so way off I got the rejection that says something about "don't bother resubmitting unless it's so different that it could be considered a different product" - words to that effect. It may just have been something as simple as my having a shortocde generator off-site to cover its more sophisticated uses.
          By the way, they state on their site that the type of rejection I got meant that they wouldn't be prepared to discuss it further
          Being a newbie to it, they could have given me a clue...

          Besides, I built the product because I needed it myself and then improved it with one of my targets as a beta tester. (She is delighted with it, btw and now uses it for her affiliate store.)

          The overall plan is sound - there's a need and mine is an offering to meet that need better than the competitors. What I've not got is a plan to get it to market, and that's what I'm hoping to get suggestions on.

          I'm still smiling about your quip!
          Cheers,
          Mark
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  • Profile picture of the author yukon
    Banned
    There's a few thousand Wordpress related blogs online with millions of unique traffic.

    What's the problem?
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    • Profile picture of the author HightonRidley
      Thanks for the suggestion
      As I said, the plugin will appeal only to a v. niche audience, either Zazzle storekeepers with their own sites or, I guess, peeps looking to monetize their sites - though the latter ones aren't really my target market.
      That said, I have done extensive searching of such likely places and come up blank.
      Thanks again for your reply.
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  • Profile picture of the author jazbo
    Is there anything a lot of those zazzle have in common? A place they discuss, a forum, twitter accounts? Somewere you can reach out to them directly?
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    • Profile picture of the author HightonRidley
      Yes, they have a forum but, as I mentioned in my question, I already have a good profile there and do have a topic devoted to it. It's just they are a tiny, tiny fraction. Few particpate in discussions, more lurk, of course, but it's still a tiny fraction. I'm a member of a few Fb groups devoted to Zazzle but they're mostly the ones at the free-website stage, if that. Not really my target.
      I already do what I can on twitter and finding their sites to reach out to them directly isn't soemthing I've tried a lot of -so worth some thought.
      Thanks again!
      Mark
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  • Profile picture of the author EcstaticHobo
    Where are your competing plugins advertising? What's their website like? What kind of search engine presence do they have?

    You may have to reverse engineer a bit, but that could be a good starting point.
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  • Profile picture of the author Maxwell Blaxxo
    Before starting losing money in your marketing:

    - are you sure that your plugin is good enough to make people pay for it ? Is your pugin code good enough and well tested ?
    - are you sure that your plugin don't break the Zazzle business model or Zazzle implicit policy ?
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    • Profile picture of the author HightonRidley
      To your first question, yes, I'm sure - I've had the feeback that confirms it. And in answer to your second, Zazzle is fully onboard with it.

      Thanks for asking - it's always good to cover the bases
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