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Do You Ever Delete Subscribers?

by halfpoint
11 replies
Lets face it, in some niches there are only so many things you can promote, and sometimes within 6 months you run out of things to say and things to sell.

If this is the case for you in any of the niches you're in, do you delete your subscribers once they have received the last email?

Obviously you could still keep them there for broadcast emails, although you might get a few spam complaints if they haven't received any emails from you in a while.

On one hand I'm thinking it might be best to delete them once they do finish your sequence as you could end up having to pay for a bunch of leads you no longer have any use for but on the other hand I'm not so sure.

What do you think?
#delete #subscribers
  • Profile picture of the author David Hooper
    I delete them if they're insulting.
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  • Profile picture of the author Mike Murphy
    I don't delete them but you can sort your list many different ways if you want to mail different things to buyers than you do to freebie-seekers.

    It doesn't cost anymore to mail out to 1500 people than it does to mail out to 100 people so why delete? They may wake up one day and need what you're marketing.

    Now if you have a list that has never bought from you, there's not much point in marketing to them.

    I think the best things I've learned about lists are:

    1) Build a relationship with your list
    2) Give away free stuff that is better than many peoples paid stuff
    3) build a list of buyers
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    • Profile picture of the author Steven Wagenheim
      I only delete them if they start spamming me with their offers.

      Opting into a list isn't a two way street. It doesn't give you the right to
      solicit me.

      But some people don't seem to get that.
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      • Profile picture of the author Troy_Phillips
        Originally Posted by Steven Wagenheim View Post

        I only delete them if they start spamming me with their offers.

        Opting into a list isn't a two way street. It doesn't give you the right to
        solicit me.

        But some people don't seem to get that.
        I will go above and beyond to try to help a list member out . I try to answer every question I can.

        Most of my list are in the IM mentor/ coach type field . I yet to understand, if they are seeking my advice, why they think I would be interested in the auto surf they just made a "killing" off of .

        Especially since these types of quick money schemes are one of the things I try to keep them away from.
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    • Profile picture of the author he_august
      I agree with Mike :>
      And some personal opinion from me...
      Yes, sometimes its very annoying to get an spam email almost everyday, even if we are a subscriber, but i notice that some of what they are offer are really useful :>
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      • Profile picture of the author radhika
        I don't delete unless they are bouncing back.

        Not all subscribers are interested in all of your offers. Just send different offers based on their interests and wait and see

        .
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      • Profile picture of the author Troy_Phillips
        Originally Posted by he_august View Post

        I agree with Mike :>
        And some personal opinion from me...
        Yes, sometimes its very annoying to get an spam email almost everyday, even if we are a subscriber, but i notice that some of what they are offer are really useful :>
        If you opted in it is not a spam email. It could be an email that is of no interest to you .

        If it gets to the point of too many emails not interesting you then unsubscribe. This will be good for you inbox and good for the marketer .

        As a marketer I care a lot less about huge list numbers compared to interested list members . A list of only 2000 with an open rate of 80% is better than a list of 5000 with an OR of 12%
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  • Profile picture of the author JayXtreme
    I will delete subscribers at their own request..

    Or... if I am "clipping" a list, drive them to an action page, and those that don't take action get clipped...

    In fact, unless I plan to really move with a list (I currently building/nurturing about 23 different niche lists of various sizes)... I will do my best to clip subscribers whenever possible.

    Profitability is high on the list when considering list management time etc..

    Peace

    Jay
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  • Profile picture of the author Joel Gray
    If they spam me I delete them and I delete them at their request.

    Joel
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  • Profile picture of the author ppcpimp
    I wouldn't delete but until they have become inactive to your mailings.
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