NOTE 2 of 2: After you read the strategy, please contribute to this thread by answering the question at the end, thanks!
PROVEN OFFLINE STRATEGY:
I currently do this, and it does work.
Yes, this brings in money - the monetization is flexible and up to you, you'll see what i mean as you read this.
1. Get or compile lists of businesses in your area within a 10 mile radius, in a specific niche. Many libraries have free databases you can tap, or you can create lists right from the yellow pages and ads businesses are running in local publications. Don't overcomplicate this.
2. Create a brief but catchy postcard promoting a seminar on how a business in that niche/industry can get more leads, get on Google's first page - something that uses your online skills that they simply won't have, or have time to learn and do. The headline is the most important part, remember to include the phone number they should call to reserve their seat, a strong call to action, and some scarcity.
3. If in the U.S., use the online USPS click2mail program to upload your postcard design, your list, and to mail merge your list - they will print the postcards "lick the stamps" and mail the postcards, you'll never leave your computer.
4. You can charge whatever you want for the seminar. Or make it free. Over the many, many years I've been doing seminars and workshops, freebie seekers are the worst attendees. Even if people pay only $5, they're much better than freebies. If you charge, that also helps to recover or even pay for a room you book.
5. Book a cheap room in a business-style hotel - think "those courtyard" type of hotels, not the bigger nicer places, just the small biz-type hotels. They have cheap rooms. Set the room up theater style which is chairs only with an aisle down the middle.
6. Prepare your presentation - don't go overboard, powerpoint is fine, but your entire "show" should be on a one page outline with the main points you want to cover, with sub points bulleted so even if the power goes out, you can light a candle and still do your seminar.
7. Deliver your seminar, give real and true value. Blow them away with what you taught them for free or for a very low cost - make your content be so good that about a third of the way in they're thinking "holy guacamole, I would have paid 10 times what I did for this seminar". At the end, have an upsell- what you upsell could be a product or service or both.
HERE'S THE QUESTION YOU MUST ANSWER NOW:
What are your ideas for upsells at the end?
Let's hear some really good ideas!
PS: Due to my fairly severe time constraints, questions should be sent as a PM and I'll get to them as time allows--(I'm preparing to move out of state from California to Washington State so I've got a lot to do)--oh, and guess what?--I've already got a seminar lined up there for the first week after I arrive!