How to Create True "Value" for Your Internet Marketing Customers?

5 replies
Fellow Warriors,

I am writing a blog series for my prospects and customers on creating "value" and appreciate your feedback. My central premises are 1) Prospects purchase products and services that have both "actual" (tangible) and "perceived" value, and 2) Customers purchase solutions from people they "trust". Thus, "trust" is the centerpiece and foundation for establishing "value", and thus the basis for any successful online business. I know this is basic, but what do you think? Much appreciated ...; Lawrence, Internet Digital Entrepreneur
#create #customers #internet #marketing #true
Avatar of Unregistered
  • Profile picture of the author Brent Stangel
    2) Customers purchase solutions from people they "trust".
    If I can pay with PayPal, that's all the trust I need.

    Brent
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
    {{ DiscussionBoard.errors[11196502].message }}
  • Profile picture of the author discrat
    Originally Posted by lwilson747 View Post

    Fellow Warriors,

    I am writing a blog series for my prospects and customers on creating "value" and appreciate your feedback. My central premises are 1) Prospects purchase products and services that have both "actual" (tangible) and "perceived" value, and 2) Customers purchase solutions from people they "trust". Thus, "trust" is the centerpiece and foundation for establishing "value", and thus the basis for any successful online business. I know this is basic, but what do you think? Much appreciated ...; Lawrence, Internet Digital Entrepreneur
    Let me see if I understand...you are creating some blog Posts for your audience based around informing them how to create "value" and now you are coming on here to ask how to create that "value" ?

    I am really being sincere when asking thus but am I missing something here ?
    Signature

    Nothing to see here including a Sig so just move on :)

    {{ DiscussionBoard.errors[11196525].message }}
  • Profile picture of the author Steve B
    Originally Posted by lwilson747 View Post

    Thus, "trust" is the centerpiece and foundation for establishing "value"

    Lawrence,

    IMO, you have this backward.

    Personally, I believe "value" is the centerpiece and foundation for establishing "trust." By giving your prospects and customers "value" in the niche, you give them a reason to begin trusting you.

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[11196578].message }}
  • Profile picture of the author JohnVianny
    Yes but your question is confused.

    Are asking if we agree that these are the main principles or are you asking if we have some good content related?

    If the second, go to some articles plr and it's a bit funny if u re asking what you think to teach...

    ...if the first: it's all related to BRANDING.

    Your Brand is not about being a friend with people and get their faith but on be the first in their mind for that specific niche or solution.

    I mean people trust people they know ok, but for "knowing" it means that we trust who has made the best in that fiels WHICH SUITS our problem.

    So you have to become what in other people is called "an expert", providing REAL SOLUTION to your customers problem.

    So better using some email automation, survey and ask them what is the most big problems they're facing, and provide solution
    {{ DiscussionBoard.errors[11197357].message }}
  • Profile picture of the author JohnMcCabe
    I agree with Steve's premise. Value leads to trust.

    Look at one of the most common sales funnels out there, and one of the most successful...

    > Engaging content (could be an article, blog post, video, advertisement, etc.) with an opt-in offer to continue the experience.

    > Landing page that offers something of value (pdf report, training video, webinar, etc.) in exchange for an email address.

    > Lead magnet (the something of value from above) that demonstrates that you know what the prospect is going through, and provides a solution to a part of the problem or desire. You want to leave people thinking "if his free stuff is this good, the paid stuff must be amazing."

    > Email sequence (usually 3-5 messages) that build value for the product/service you ultimately want to sell. Tell a story about how your prospect goes from where they are now to where they want to be with the help of what you are selling.

    > Sales page which provides both emotional reinforcement of the journey (and tells the story for people who find the sales page on their own) and the rational, logical reasons why you are the best answer. Here's where you go for the sale - so ask for it in no uncertain terms. If they're still with you at this point, you've earned the right to ask them to buy.

    The whole funnel is designed to do two things.

    > Weed out the people for whom your offer is not appropriate.

    > Build trust that your offer is the best one AND that you can deliver on your promise.
    {{ DiscussionBoard.errors[11197369].message }}
Avatar of Unregistered

Trending Topics