Entrepreneurs pay, to lose.
People fear losing money or traffic or time, throw money at a perceived problem - all the while, fearing that they are losing money, traffic or time - and sure enough the fear ensures that the money was poorly spent.
You cannot outspend your fear.
If you believe that money erases fear, you are in for a rude awakening. Believe you me; I know this from experience.
There is another pattern - not seen as frequently - that plays out in the online world.
Entrepreneurs play, to gain.
These folks dive into their business mainly to have fun while solving a pressing problem. Or while empowering people to live their dreams.
Here is the kicker; the work is the reward. The entrepreneur has fun doing what they do, so at the end of the day, any pennies or thousands or tens of thousands they make, is a bonus, or reward, or icing on the cake, or extra. Anything that flows out of work/play is gain; loss does not exist. 5 visitors to your blog. A comment. 4 social shares.
The play to gain crowd rules the online world and happily lives their dreams, patiently building their business on a foundation of granite. Whether it takes 6 months, 2 years or 4 years to build a full time business, they see and feel gain in what they do, because they are loving the ride, enjoying the process of learning, studying, practicing and serving.
The pay to lose crowd struggles, because if your energy screams loss/fear you are blind to gain, fun, enjoyment, generosity, service, and all are concepts that successful entrepreneurs embody.
Before you spend another cent on traffic bots, solo ads, a system, a course or anything related to your business, remember that you cannot outspend your fear. It will always be waiting for you.
You can shift from paying to lose toward playing to gain.
PS....You can pain to gain, of course, but your energy cannot be coming from fear and lack....and we know most folks online throw money at problems, versus being happy to make sound, calculated investments in solutions.