Are there people who successfully sell information product creation and development to the Internet Marketing community? If so, who are the leaders I could model in their approach?
What are the steps to reaching the market and creating working relationships?
As I imagine the process:
- I would work with market researchers helping pinpoint exactly what the market wants (defining the product),
- I would work with Internet direct marketers to define a sequence of money magnets through the sales funnel, and primarily,
- I would create and develop a final information product with value added bonuses.
I’d like to position myself as the information product creation and development side of the business.
Is there a specific market for this? Do Internet direct marketers suffer from enough pain points in information product creation that they want someone to specifically focus on information product creation?