Affiliate site with amazing CTR but few sales

14 replies
Hello,

My partner and I have an affiliate site that compares ticket prices to concerts, sports events, festivals and more from various sellers and vendors.

Our site does not receive a lot of traffic, we know it's a hard niche, so most of our visitors come from different long-tail keywords, but they are targeted and looking to purchase tickets or looking for events.

We have around 20% CTR, since the visitor sees the price comparison and continues to the sellers, knowing ahead what the prices should be. Yet, at that point it stops.

We do what we need to, which is send the visitor to the seller, but for some reason (no urgent enough, just checking, maybe expensive), they don't buy tickets.

Our site sends visitors to the sellers each day, yet the sales ratio is very low, to the point of only a few per month.

Would appreciate your help in his matter, trying to figure out how to improve, or make the sale happen.

Thank you!
#affiliate #amazing #ctr #sales #site
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  • Profile picture of the author webmarke
    What percentage of the people that you are sending to the vendor buy tickets?
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    • Profile picture of the author rinor81
      Hey there,

      Not a lot at all, I really haven't done the statistics, but I guess if I send approximately 20-30 people per day, according to history I have maybe 1-3 sales per month.

      So, it's 600-900 people, but so few buy.

      Again, they know what prices to expect, since we show them the range of prices from the vendors, they continue to the vendor...and for some reason, it stops there.

      Thanks for your help.
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  • Profile picture of the author webmarke
    It could be that people are comparing prices and plan to buy later. If the vendor cookies your affiliate link then, you should receive credit for the sale when the customer returns to buy the tickets.

    Make sure that the vendor is using cookies and find out how long the cookies last.

    Somevendors cookie your affiliate link for 30 days. some longer.
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    • Profile picture of the author rinor81
      Hey,

      The cookies are good, there were times when people compared prices and then came back to purchase after 7 and 8 days, so maybe they are still thinking about it and now ready to buy yet...bet so many just thinking? The numbers feel not right (per month).
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  • Profile picture of the author Brent Stangel
    Banned
    Are there any competing vendors. Maybe the site you are sending them to doesn't convert well.

    If there are other vendors I would certainly test them.

    Brent
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    • Profile picture of the author rinor81
      Our site compares ticket prices from various vendors, so of-course each competes with the other, but our visitor can choose any one he prefers...so not much left to do from our site, so it feels...
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  • Profile picture of the author agmccall
    well, if your linking is anything like you have in your signature. I can see why

    Soda Maker goes to an itunes site

    The other 2 are dead links

    al
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    "The elevator to success is out of order. You'll have to use the stairs....one step at a time." ~Joe Girard~

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    • Profile picture of the author rinor81
      Sorry about that, don't mind the links in the signature.

      These are old sites from years ago, they are not active anymore.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by rinor81 View Post

        Sorry about that, don't mind the links in the signature.

        These are old sites from years ago, they are not active anymore.
        1. Have you tried clicking the links from your site to see if the prices your site shows match the prices shown by the vendor?

        Another possibility is that your visitors are using multiple comparison sites and your cookie is being overwritten.

        2. If the sites in your sig are old and inactive, why are you still linking to them?
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        • Profile picture of the author rinor81
          Hey there,

          Thanks for your answer.

          1. Haven't visited here for a long time, will delete them later.

          2. The vendors change their prices all the time, we can't update the site as often as they do, we do so once a day. I'll see if we can try and update our site maybe twice a day.

          3. Another thought I had is that perhaps the visitor is a bit scared or confused when he moves to a different site? I thought maybe have a window saying they are being transferred to the vendor's site when they click to check the prices.

          Thank you for your help and insight, really appreciate it!
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          • Profile picture of the author JohnMcCabe
            Originally Posted by rinor81 View Post

            1. Haven't visited here for a long time, will delete them later.
            Fair enough...

            Originally Posted by rinor81 View Post

            2. The vendors change their prices all the time, we can't update the site as often as they do, we do so once a day. I'll see if we can try and update our site maybe twice a day.
            Do they have a data feed you can incorporate?

            Originally Posted by rinor81 View Post

            3. Another thought I had is that perhaps the visitor is a bit scared or confused when he moves to a different site? I thought maybe have a window saying they are being transferred to the vendor's site when they click to check the prices.
            Good insight. People with their credit cards in hand generally don't like surprises. Especially in the current climate of hacks and data breaches. You could even tell them that they are being transferred directly to the vendor site for their own security. Make it a benefit.
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  • Profile picture of the author DABK
    Are you sending them to a page/site where there is something they can optin to receive? If yes, they're buying, through the site owner's email list, so you don't get the credit.
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    • Profile picture of the author rinor81
      In this case, there's nothing I can really do, once they're in the vendor's site, I have done my part.

      Still, there were cases where the visitor purchased the tickets 8 and 9 days after clicking the link on my site (saw it in the report).

      Thank you.
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      • Profile picture of the author DABK
        Yes, there is something you can do: promote something else, on a site that doesn't 'steal' your leads.

        Originally Posted by rinor81 View Post

        In this case, there's nothing I can really do, once they're in the vendor's site, I have done my part.

        Still, there were cases where the visitor purchased the tickets 8 and 9 days after clicking the link on my site (saw it in the report).

        Thank you.
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