My partner and I have an affiliate site that compares ticket prices to concerts, sports events, festivals and more from various sellers and vendors.
Our site does not receive a lot of traffic, we know it's a hard niche, so most of our visitors come from different long-tail keywords, but they are targeted and looking to purchase tickets or looking for events.
We have around 20% CTR, since the visitor sees the price comparison and continues to the sellers, knowing ahead what the prices should be. Yet, at that point it stops.
We do what we need to, which is send the visitor to the seller, but for some reason (no urgent enough, just checking, maybe expensive), they don't buy tickets.
Our site sends visitors to the sellers each day, yet the sales ratio is very low, to the point of only a few per month.
Would appreciate your help in his matter, trying to figure out how to improve, or make the sale happen.