The website is about my home town (news, events, what's on, weather etc . . . ) of Chester in the UK.
As well as develop my coding skills, a secondary goal is to maximize the amount of organic traffic I can generate through SEO, and also attract visitors from social media using content marketing.
I haven't monetised the site at all yet, but I do have some ideas for the future. Currently there are no charges for listing events, guest blogging or receiving shout outs to the sites social media followers.
As it is still early days I am just trying to create as much buzz as I can, drive traffic back to the site from social media & google and essentially create a recognisable brand that offers real valuable content.
I have started to reach out to other Chester accounts, events, businesses etc to see if the project can help them in any way. Various local individuals and and organizations have been in touch saying they plan to submit guest blogs soon.
I'm just at the building relationships stage, where they are free to use the platform for things like promotion.
Other than the price of a domain name (£0.99 for 1st year and £12.99 for future years), and the price of a cake when attending a local business opening to network, I haven't spent any other money. Am I missing something? Am I doing something wrong?
I find it hard to believe no other costs are involved.
My hosting is free as I do it through google appspot. I am aware that this won't scale for free, and when I have a huge amount of traffic I will incur hosting fees from one provider or another.
I also know that I could speed up the process with paid advertising, but doing it organically is part of the challenge for me. I am in no rush.
I have Google Analytics integrated into the site so I can monitor traffic. I enjoy seeing the spikes when new content is published and promoted and seeing the daily number of visitors steadily increase.
The Twitter account has attracted over 3,400 followers since April and the Instagram 1,000 followers in the last couple of months.
Will I continue to see this level of growth without further investment of money? What are my future expenses likely to be?
Thanks for reading . . . I look forward to your thoughts, advice and suggestions in the comments below.