My leads don't convert (clickbank affiliate products)

by tripwhite 16 replies
Hello,

I have generated 200 targeted leads through facebook ads by offering a free ebook as lead magnet and i got only one sale via the thank you page but no sale via my email follow up.

My email follow up sequence is like : value + value + value...Then Pitch email but they didn't convert, so i moved them to a new follow up sequence : in each email provide good value and then recommend product in the last of my emails but still don't convert ( leads open and click my emails but don't buy from my link ).

I have been told that 200 leads was not enough, but i don't want to spend more on fb ads to generate more leads if i can't get at least one sell from my current list. Am i wrong ?

Thanks in advance !
#main internet marketing discussion forum #affiliate #clickbank #convert #leads #products
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  • Profile picture of the author Steve B
    Any number of things could be at play ...
    1. Your leads are not targeted to your offer
    2. The niche you are in is not responsive to your method
    3. Prospects can't readily see the value in your offer (of course you see the value through your rose-colored glasses - but you are not your audience)
    4. Your copy is not compelling
    5. Your sample size is not large enough (I would suggest you at least have 1,000 responses - 200 is not a valid sample size when conversions are down around 1%)
    6. The prospect sees some "risk" in your offer
    7. You have competitors that have better offers than you do
    8. Your timing is off and doesn't match the buying patterns of your niche
    9. You haven't done any niche research to understand what your audience really wants (you may think you know - but you don't)
    10. You don't have a motivating call to action
    11. The Clickbank products you're promoting are out of date or out of touch
    12. Everyone and their dog are promoting the same thing
    There are other variables at play as well.

    Internet marketing is an exercise in testing and tracking so you understand how you can improve the sale you are trying to make.

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
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  • Profile picture of the author discrat
    Have you tried value emails with a P.S. link to an offer in every email you send ??
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  • Profile picture of the author webmarke
    Why don't you stop trying to sell and start trying to help people?

    The question sounds like I am talking down to you, but I am really not.

    What I am trying to say is that you should use the products that you promote.

    If the product is good enough for you to promote, then it should be good enough for you to use.

    When using the product, you should document how it has helped you and keep stats (if applicable) of how it's improved your tasks.

    You then create a short report about how you use the product to accomplish a task and give details (stats) of how it's helped you.

    Of course you ad your affiliate link in the report...Just in case your subscribers see the value in the product and would like to get it for themselves.

    This way...You are not selling anything but you can still make commissions...Just by showing people how a product or service helped you.
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  • Profile picture of the author Tonia Weiters
    woah! I think @discrat has covered mostly everything! I'll def put this on my shortlist to check. Thanks in advance.

    Steve, just some suggestions...
    * Use video instead of an image in your ad (if you aren't already),
    * Make use of FB's new add in's to target the largest cities in a region to get more bang for your buck,
    * Triple check your audience's behaviors and interests,
    * Find out when your audience is most responsive during the day (if it's a global campaign it matters less; if stateside (US), perhaps your offer won't work until after business hours.
    * I'd FIRST spend the very least on your campaign (as low as $1-$5) PLUS spilt test to see which works best, then
    * Shut off the ones that don't work THEN and only then increase the budget on the ones that do.

    ***Like discrat mentions there are a lot of variables. It'll seem like three-dimensional chess for a moment but once you start catering to a specific audience it becomes easier.

    Hope this helps #youGOTthis #persist
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  • Profile picture of the author JohnMcCabe
    Steve gave you a pretty good list of things to think about. I'll add a few thoughts.

    > Will the content in your ebook/emails solve their problem/deliver their desire? If so, why do they need the CB product?

    > Moving people who have already seen your initial sequence to a new sequence presumably aimed at new subscribers isn't likely to pay off.

    > 200 is a small number, but if they are opening your emails, ask them why they didn't buy. Even a handful of honest responses will be worth more than all the armchair analysis of very sketchy details on a forum.

    > How well do your emails fit with the sales page? One of the biggest mistakes people make is creating disconnects, which makes prospects uncomfortable. You should aim for a "greased chute" where each step leads to the next one with as little resistance as possible.
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  • Profile picture of the author Rory Singh
    This is how it goes sometimes. Especially when you are new. There are just way too many unknown variables on your end.

    Anyway I think you are asking if you should quit paid marketing?

    Yes if you no longer can afford to keep advertising to keep learning.
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    • Profile picture of the author Steve B
      Originally Posted by Rory Singh View Post

      Anyway I think you are asking if you should quit paid marketing? Yes if you no longer can afford to keep advertising to keep learning.

      Yes, if you can't afford to market to more than 200 leads I think Rory's advice is right on . . . quit paid advertising.

      But that doesn't mean you have to quit marketing altogether. Or that you have to cross paid advertising off your list forever.

      It just suggests that you need to stop draining your ad budget on an unprofitable campaign and find out what the problem is before you spend more money - that's really the crux of marketing - when you aren't in the black you've got to figure out why before you go broke.

      Steve
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      Steve Browne, online business strategies, tips, guidance, and resources
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  • Profile picture of the author dburk
    Hi tripwhite,

    As usual Steve B's post was spot on. I will add another consideration for you to ponder.

    If you are selling a low priced product or service, I find it better to skip the "free" ebook. You are likely attracting freebie seekers, rather than buyers. The "free" lead magnets usually works best for a high ticket item, and often can be a total waste of money on low priced items.

    As a general rule, if it's a low priced item then just go straight for the sale, it's a high ticket item go for the lead magnet approach. If you are still intent on using a lead magnet don't promote it as a freebie, but more of a tool for people looking to make a purchase. Use it a s pre-qualifier of purchase intent, and make sure it isn't an offer that is likely to attract freebie seekers.

    Marketing is all about delivering the right message, to the right audience, at the right time. You might need to test several different value proposition to find the optimal choice for your target audience. If you want a list of buyers you need a message that attracts buyers, people that are intent on making a purchase. Even if that means fewer opt ins, it is better to have list of the right people (buyers) than a list of the wrong people (freebie seekers). Which list type are you building, buyers, or freebie seekers?

    HTH,

    Don Burk
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  • Profile picture of the author dsimms
    There could be 100 reasons why you are not converting, including horrible FB ads, and I have seen plenty; running just one FB ad then calling it quits, well, then you may as well, but a true marketer will run 100s of trial and error FB ads hoping he will find a 1-2 winners out of the bunch, and you could easily spend $1k-$2k through the trial and error process of finding what works, and what doesnt, however before doing all this, then you really should analyze whatever product it is, if it turns out to be a bad product, then no amount of testing in the world will bring it back to life....

    You gave absolutely zero info...
    so no one can really begin to help you....
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  • Profile picture of the author link8
    Hi what site are you promoting?
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    Get Paid to Play Games! #1 Video Game Tester Site in Clickbank! www.gamingjobsonline.com
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  • Profile picture of the author Chris Marcell
    I think 200 leads is too small of a sample size to start making judgement calls.

    But I'd be interested in knowing how much the product is that you're promoting?

    You should definitely start off by promoting a tripwire offer first that is ranged around $1-10 instead of pitching a full priced offer.

    And have you studied how to write high converting sales copy?

    Because if you don't know how to sell in your emails...

    Good luck trying to get any sales. Because it's not going to happen no matter how many leads you get.

    But if I had to guess - I would say it's the affiliate offer that's not working since their clicking the links but not buying into your offer.

    So, that's what you should be testing.
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  • Profile picture of the author celente
    you do not have enough leads,

    plus you need to get more targeted traffic, forums, ppv, ppc, banners and test, what converts the best.

    You are complaining and you have not even tipped the water into the buck.
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  • Profile picture of the author Randall Magwood
    Originally Posted by tripwhite View Post

    Hello,

    I have generated 200 targeted leads through facebook ads by offering a free ebook as lead magnet and i got only one sale via the thank you page but no sale via my email follow up.

    My email follow up sequence is like : value + value + value...Then Pitch email but they didn't convert, so i moved them to a new follow up sequence : in each email provide good value and then recommend product in the last of my emails but still don't convert ( leads open and click my emails but don't buy from my link ).

    I have been told that 200 leads was not enough, but i don't want to spend more on fb ads to generate more leads if i can't get at least one sell from my current list. Am i wrong ?

    Thanks in advance !
    Take it easy, and be patient. You dont want to be the person who builds a list of 7,000 subscribers, and is making $300/month - and is complaining that this is a waste of time. You can do ALOT of things with $300/month (just stating an example).

    We dont know the specifics of your Facebook campaign. For all intensive purposes, Facebook might NOT be the best medium for advertising. Try other forms of PPC, and consider Youtube and joint ventures too.
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  • Profile picture of the author ChrisBa
    Originally Posted by tripwhite View Post

    Hello,

    I have generated 200 targeted leads through facebook ads by offering a free ebook as lead magnet and i got only one sale via the thank you page but no sale via my email follow up.

    My email follow up sequence is like : value + value + value...Then Pitch email but they didn't convert, so i moved them to a new follow up sequence : in each email provide good value and then recommend product in the last of my emails but still don't convert ( leads open and click my emails but don't buy from my link ).

    I have been told that 200 leads was not enough, but i don't want to spend more on fb ads to generate more leads if i can't get at least one sell from my current list. Am i wrong ?

    Thanks in advance !
    The general number of emails(leads) I normally aim for is around 400-500 before starting to try to sell them. I think you need to collect more. Can you share your niche and targeting strategy? Maybe we could help you imrpvoe in those areas?
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