I have generated 200 targeted leads through facebook ads by offering a free ebook as lead magnet and i got only one sale via the thank you page but no sale via my email follow up.
My email follow up sequence is like : value + value + value...Then Pitch email but they didn't convert, so i moved them to a new follow up sequence : in each email provide good value and then recommend product in the last of my emails but still don't convert ( leads open and click my emails but don't buy from my link ).
I have been told that 200 leads was not enough, but i don't want to spend more on fb ads to generate more leads if i can't get at least one sell from my current list. Am i wrong ?
Thanks in advance !