So here is where I am so far, I'm going to be creating accounts on online hairdressing forums, health and beauty forums (where I will be contributing, not just spamming btw), I am going to be posting reviews of the salon anywhere I can, as well as issuing press releases, perhaps starting a blog to increase linkage. At least one review will be posted weekly to multiple online sources and new content is being added to the website, including video clips and gallery pics, and I am editing the content so that it looks more professional and reads better. As for online advertising, I know that there are free online classifieds to advertise on as well, but I know there have to be many more ways to go about this. I'm also going through search engine directories to see which search engines we are not listed on and creating accounts with these search engines, we are already well listed on the major ones but doesn't hurt to be listed in more places I'm guessing.
Can anyone suggest any further methods I can use to increase online presence and increase traffic? Any ideas for online advertising? And I would greatly appreciate any resources you could recommend. Thanking all of you in advance x