For me CTR (Click-through rate) is the default performance metric. And it's not hard to understand why.
AFTER a short time, CTR tells me how well people respond to my ads. The higher the click through rate, the better the ads. Right?
Let me say that i really love banner advertising, and what i am trying to discuss here is :
What are the best banner designs that work
What are the best banners advertising networks
and What are the best sections of a Website Or Blog To post a Banners in order to Standout and receive more clicks.
Thank you in advance.