I've recently launched a new blog/website providing travel tips to people visiting India called the India Travel Guru.
Several friends have recently pointed out to me however, that this name 'India Travel Guru' is very similar to another, more established travel website in my niche called 'Travel Guru'.
A quick google search of 'Travel Guru' also reveals that this other company doesn't have a very good reputation, with many negative reviews!
I launched the site last week so it's still early days, but I must confess it would be a bother for me to have to rebrand myself now and I also really like the name I've chosen.
On the other hand I'm now reluctant to progress with a name that could potentially get my brand tangled up with a similar company that has a bad reputation!
So you can see my dilemma!
I would greatly appreciate any feedback from other experienced bloggers or SEO experts as to whether it's best for me to change my name considering the points outlined above.
I'm also concerned about using this name now from an SEO perspective as it might be difficult to rank high against an already established company with a similar name.
Thanks to all replies in advance.