How to request reviews and deal features

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Hello Newbie here,

I'm not sure if this is the correct place to post if not please direct me.
My job requires me to contact different websites to link towards our Amazon store via deals or reviews or what else have you. I have contacted a few websites now to little avail. How do you contact these sites for more success? What information should I be giving out? And what questions should I be asking?
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