See image below.
Context - I sent out an e-mail, 100% straight value. No offer. Contained actionable information that will deliver results when implemented.
GOAL - Build trust with subs who are "on the fence" before presenting my $297 offer. In order to build trust, they MUST click on the link to WATCH A VIDEO where I give them a quick tutorial on how to take action on Friday. If they don't click on the link and watch the video, the e-mail is worth as much as yesterday's bowel movement.
I ran an A/B test on my subject lines and the e-mail platform I use will automatically pick the winner based on the initial results in the first 4 hours.
Now that we have the context and the goal, which e-mail would you guys pick if you had to MANUALLY pick a winner? Why?
Let's have a little fun...
Off to take an advil.