Affiliate marketing in a developing country: a gold mine or a NO-NO?
Have you considered marketing as an affiliate in India?
On the one hand:
- There seems to be relatively low competition in certain niches catering specifically to the Indian market
- Relatively low cost per click advertising, based on Google Keyword Planner
- A growing economy, bringing increased purchasing power and greater adoption of lifestyle trends that are prevalent in the U.S. and other western countries
On the flip side, there are some obvious challenges.
It appears that the e-commerce channel is still developing and there are fewer retailers with affiliate programs. The logistics network probably will limit delivery and therefore sales to certain areas. And I'm sure there are other inherent risks.
So, I was wondering...
Have you worked in a developing market? Or are you considering entering one? If yes, please share your experiences, thoughts and opinions.
All the best,
Liam
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