Warrior Podcast: Tim Soulo from AHrefs.com on Keyword Research + CONTEST

Marcus

May I suggest you put this thread up in the Stickies as this may get lost if no replies will drop off rather quickly just a thought

I like the strategy of using Ahref to go after your competitors top few pages/keywords that are getting your competitor the most traffic.

Review left on itunes as well.

Thank you. Very interesting.

Interested

Thanks Tim!This is cool!

I liked that AHrefs isn't only for experienced SEOs and marketers but it can be used by those new to the internet marketing as well.

Instead of blindly guessing how your competitors are getting traffic, you can google your seed words, find your top competitors and then use AHrefs to find which keywords they are ranking for as well as the search volume.

This is great for anyone new to a niche or new to marketing. It takes the guess work and trial and error out of finding the best keywords in your niche.

Added a 5 star on iTunes as well! Good info for anyone using AHrefs.

Great podcast! My biggest outtake was looking for the right keywords, not just the top searched. I thought it was cool that Tim outranked Moz as well with an incepting article. Well played sir!!!!!!!!!!!!!!!!!!!!

Participating this to kill my competitors with AHrefs.com

Great podcast - thanks for sharing that. There were a few nuggets that I picked up from it, but the one that stood out for me was when Tim said "I don't even pay attention to the search volume of a keyword".

For a long time, I was really focusing on the volume to work out which keywords to target, and missed the bigger picture in that there were tons of other keywords, with much smaller search volumes, but which could be in a good flow of traffic to my sites, and with a lot less competition than trying to target keywords based on search volumes alone.

I've used AHrefs a few times in the past, but I never really properly knew how to use the tool to its full capacity. There were so many things you could use it for and the amount of practical information you could obtain for your projects was immense. I used to use it to take quick glances at the backlinks of a few of my websites, as well as some domains that I was considering to pick up for either PBNs or my own projects.

AHrefs is like the Swiss army knife of SEO tools, and the only thing I was using on it was the corkscrew !

Another thing in the podcast that I loved was when Tim mentioned the "surf overview", where they pull back data from the first 100 listings in Google and show you the details of backlinks, keywords and traffic all combined.

With this type of data, it will be so easy to start really focusing on powerful keywords and search terms that you can weave into your existing or new website. To me, it makes much more sense to work with 100 search terms each pulling in a nice amount of traffic each month and which are a lot easier to rank for, rather than focus on the big fish, and try to get good rankings when you are surrounded by tons of competition and the time and work needed to achieve and maintain such rankings is going to be huge.

The final thing that I liked was the ability to research your competitors and find out exactly what they are ranking for as well as an estimate of what traffic they are getting for the various search terms. There are a couple of websites in a few niches of mine where I am constantly seeing the same 2-3 websites rankings for all types of keywords, so being able to properly see and analyse this information is going to make it so much easier for me to plan out how best to start tackling the various search phrases I want to rank for.

Knowing what your (prospective) client's competition is doing (a) impresses the client and gives them confidence that you know what you're doing and (b) gives you a road map of what needs to be performed to at least match the top competitors.

Much like backlinks and citation analysis, finding out what keywords the competition is ranking for is a crucial first step in the discovery phase. When you use a tool like ahrefs to literally pull down a list of of the top 5 or 10 competitors and the KWs for which they rank, you start to build a foundation on which to build out their website content. In a way, it feels like cheating, but it saves you the headaches of trying to figure out what KWs you need to write for. I love reverse engineering. Why try to reinvent the wheel.

I've been using ahrefs for a couple of years now - usually for backlink research, and now more for KW research.

Nice podcast. Thanks guys.

Simon Cornelius

My biggest outtake was: Don't look that much at DA, when doing keyword research, because you can easily beat high DA sites with more links and better content. This often took a toll on me, because I was afraid touching keywords where there were a lot of high DA sites.

Overall, a lot of information was shared that I already knew, but if you are starting out, it's a must-to-hear.

Thank you for the podcast!

Great podcast.

The main takeaway for me is that you have to go for each and every keyword no matter how competitive they are (Zero Excuses). Plus when writing a new article you should look at the traffic potential of the whole topic, not just one KW.

Always think outside the box and search for new keyword ideas everywhere and once you have some foundation use ahrefs to find more about your target audience.

keywords + ahrefs = Target Audience

Don't be afraid of authority websites, just Keep your eyes on the competition and always deliver the fresh content that your reads will love.

Ahrefs is one of the tools that I can truly rely on

I found out by reading the podcast transcript that the underdog can do very well if they find that quality content along with a great tool can make a difference.

Wow! This was by far one of the most informative podcasts on SEO that I've heard this year. You covered everything from keyword research, content creation, link building, and more. All in less than 30 minutes.
My main takeaways were the following:

1. Domain Authority is not the end all, be all when it comes to ranking. You're able to outrank your competitors if you end up getting significantly more links than them from average sites.
2. Finding opportunities with high volume keywords to drive traffic, even if it means low conversions. High conversion keywords are much more competitive for good reason, but you don't have to go head-on with everyone else if you're smart.

There were some other good tips, but these two got me rethinking my current SEO game.

Note: Left a 5 star rating with a written review.

Hey guys! Wow! Great feedback on the Podcast and entries into our competition! Just to let you know - the contest is ENDING in just 6 hours. I'll announce winners picked by Tim on this thread after the contest is finished.

Hi Marcus. As a "mobile" warrior who uses mobile broadband to go online ALL the time, my chief takeaway from this is probably not what you would expect...

30 minutes of podcast vs reading through the transcript - Priceless!

Allowed me to thoroughly digest ALL the great pearls of wisdom Tim had to share!

If I could just make one suggestion, get a better transcription service LOL At times, it was a bit like reading an instruction manual for a DVD player

Cheers mate!

Great need to make up for misleading data from old school tools!

Interesting article, this is the best article have i ever read. Hope you will continue write this type of article.

Hey guys! The contest has now ended and Tim just picked the winners I'll announce the winners shortly again on this thread after we've PM'd them first (because... you know it would be awkward to give a gift that isn't accepted). Will update shortly!

Hey guys!

The winners have confirmed and announced. Congratulations to:

BIBI15
Warlance
Alex Dounavis

Each of you have won our Ahrefs + Warrior Forum contest, winning each of you a 1-year subscription to Ahrefs.com ($2000+ value each!)

Thanks for everyone who tuned in, be prepared for our next podcast


Congratulations again!

I will not win, good luck to the 3 winners!

Great job Marcus. Very interesting

Thanks for sharing