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Are sales naturally erratic?

by amunt
8 replies
As I am selling low numbers per day it's difficult to work out if there is any reason for the ups and downs. So for a while I can be getting just 3 sales a day and then for a while 10 and then 0. The number of sales is not related to traffic or changes on the site. Is this just the natural randomness of day to day sales or is it something identifiable?
Any thoughts? Thanks
#erratic #naturally #sales
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  • Profile picture of the author zelgly2
    Hi

    It is the reason because of the quality traffic you got on some days. The reason If i want purchase some book and you are providing it and i am readily available credit card in my hand then i will purchase instantly. Here i am quality traffic. For example not quality traffic means today 100 members visited your site they may be interested but they don't have credit card in there hand and save the offer for future and some are by mistakely came to your offer and some are just came to see what is inside it. I hope you understand
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  • Profile picture of the author Brent Stangel
    Is this just the natural randomness of day to day sales
    Yes, it is.

    Brent
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  • Profile picture of the author PriyankaDST
    Did you calculate the sales each day per week, I mean is it like one Sunday you are getting 10 leads and other Sunday you are getting 0. As sales depends on the human working behavior as well. People visit online shopping websites mostly in the middle of the week: wed/ thu and weekends and hence sales rise up. It would be great if you keep a close eye on the most converting days, it would help you manage your budgeting for long term.
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    • Profile picture of the author amunt
      Originally Posted by PriyankaDST View Post

      Did you calculate the sales each day per week, I mean is it like one Sunday you are getting 10 leads and other Sunday you are getting 0. As sales depends on the human working behavior as well. People visit online shopping websites mostly in the middle of the week: wed/ thu and weekends and hence sales rise up. It would be great if you keep a close eye on the most converting days, it would help you manage your budgeting for long term.

      There's no consistency in days. One Sunday could be the highest of the month next Sunday the lowest. I think it must be random, but grateful for the ideas.
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  • Profile picture of the author OptedIn
    Most aspects of human existence are random and erratic. To hold 'sales' out as something unique is an unrealistic assumption.

    Life has its ups and downs, as do the people in it, who are your potential customers. Of course, some things are identifiable. Have you ever been to Walmart on the first day of the month? Vastly different than on the last day of the month, but I doubt that anything resembling this scenario has anything to do with what you are experiencing. Simply put, it just the way it goes, sometimes.
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  • Profile picture of the author Steve B
    Originally Posted by amunt View Post

    The number of sales is not related to traffic

    Amunt,

    What are you doing to promote your product and your web site?

    In my experience, the number of sales can typically be correlated to the traffic I am able to drive. I would be very surprised if that isn't the case in your business as well.

    Once your offer is optimized, you should be able to increase your sales by increasing your targeted traffic.

    Certainly, there is a bit of randomness to selling anything day to day, but to just write off having any control over your sales is foolishness. Take a longer period of time, a week, two weeks, or even a month. Track sales for those time periods. Then give a real boost to your targeted traffic and track the results over the same time period.

    I would be very surprised if you don't see a marked increase in sales.

    Here's another suggestion: diversify the venues where your promote. Add new traffic sources and methods. The more diversification you can employ, the more steady your sales should become.

    The very best to you going forward.

    Steve
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  • Profile picture of the author JohnMcCabe
    Definitely random.

    There's something called the Law of Large Numbers that says if you repeat an event enough times, the results will trend toward the mean.

    The classic example is flipping a coin. Flip a fair coin millions of times, and the results will approach half heads and half tails.

    But on any ten consecutive flips, you are just as likely to get all heads or all tails.

    I won't bore you with the statistical theory, but processes like sales tend to run within predictable bands, with occasional outliers. As long as your sales stay within these upper and lower bands, the variation is random.

    If you do want to dig into the theory, go to Wikipedia and look up "statistical process control."
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  • Profile picture of the author affilorama-portal
    Yes, this is natural, but you can improve the sales conversion of your website. Besides focusing on your marketing campaign, you should also learn how to track your marketing efforts and traffic in general. By knowing your traffic data, you can also pinpoint why you have less traffic and sales in some days. More than that, you can use these information to help improve your traffic and sales by tweaking some things as needed such as your web content, or perhaps the keywords you use for the site.
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