Do you use Single/Double Opt-in ?

JayXtreme

16 years ago

Double opt-in for sure..

Use Aweber to fix your issue!

Jay

Thanks
2 replies

Signature

Bare Murkage.........

{{ DiscussionBoard.errors[9879].message }}

Dennis Sim 16 years ago

No choice. Double opt-in because I'm using aweber
- Thanks
- 3 replies
Signature
Do not pray for an easy life, pray for the strength to endure a difficult one. - Bruce Lee
{{ DiscussionBoard.errors[9886].message }}
- michellegreen 16 years ago
  
  I use single, and am yet to experience any problems or delays. I use 1shoppingcart.
  
  Thanks
  
  Signature
  
  Michelle Green
  Learn the basics of starting your very own online business!
  
  {{ DiscussionBoard.errors[9955].message }}
- Tirmizi 16 years ago
  
  awebber, double for me :-(
  
  Thanks
  
  Signature
  Wordpress Coder | Wordpress Themes Creator
  Wordpress Plugins Creator
  
  {{ DiscussionBoard.errors[9961].message }}
- pjs 16 years ago
  
  Originally Posted by Dennis Sim
  
  No choice. Double opt-in because I'm using aweber
  
  I'm pretty sure you can switch to single opt-in using Aweber...It's sort of hidden. Go to List Settings and then Verified Opt-in.. The first option ("Opt-in Method") defaults to ON, if you switch that to OFF, you should get single opt-in..
  
  That said, I use double
  
  Thanks
  
  Signature
  Mom and Pop Money WSO *** - How ONE Lead Capture Page Made $9K in 2 Weeks in the "Offline" niche!
  
  PeterSanchez.com >>> FollowPeter.com (Twitter)
  
  {{ DiscussionBoard.errors[48004].message }}
braver55b 16 years ago

Originally Posted by JayXtreme

Double opt-in for sure..

Use Aweber to fix your issue!

Jay

I couldn't imagine not using double opt in given the possibility of spam complaints.

Sure it might not convert as well but if you lead them to a page with step by step instructions on what they need to do and why, you should have more success.
- Thanks
{{ DiscussionBoard.errors[24340].message }}

sparrow

16 years ago

I use Aweber and the double optin, the only way to protect yourself

Ed

Thanks
1 reply

Signature

We CRACKED RankBrain - Free Trial

{{ DiscussionBoard.errors[10046].message }}

Michael Mayhew 16 years ago

Single optin. Use the Autoresponse Plus script.
- Thanks
Signature

IMO Partnership. A National Insurance Marketing Alliance.
http://www.imopartnership.com/
{{ DiscussionBoard.errors[10056].message }}

lgibbon

Banned 16 years ago

Originally Posted by winson1989

Hi warriors,
Do you use single opt-in or double opt-in ?

Single optin always.

It's nice to have the choice.

Thanks
1 reply

{{ DiscussionBoard.errors[10055].message }}

WinsonYeung

16 years ago

Any reason that you are using single/double opt-in ?

Thanks
1 reply

Signature

[WSO of The Day] Discount How To Generate 172.56% Positive Return OR build your List for FREE!

"Case Study: Discover You Can Make $1371.66 With A Simple Blog Post by Clicking Here"

{{ DiscussionBoard.errors[10057].message }}

Neil Morgan

16 years ago

Single opt-in for me. No prizes for guessing which autoresponder I use.

Why do I use single opt-in? Because loads of people don't confirm their subscription when using double opt-in. That won't be a surprise to those who have used double opt-in.

However, there's a school of thought that says a double opted-in list is more responsive.

I've tried both and single opt-in works for me every time.

Cheers,

Neil

[ 1 ] Thanks
1 reply

Signature

Easy email marketing automation without moving your lists.

{{ DiscussionBoard.errors[10069].message }}

KarlWarren

16 years ago

I use double... no reason, just because it's the default setting on my AW account.

Thanks
1 reply

Signature

eCoverNinja - Sales Page Graphics & Layout Specialist

{{ DiscussionBoard.errors[10081].message }}

Amund Opsahl

16 years ago

Signle at the moment.

Thanks
1 reply

{{ DiscussionBoard.errors[10295].message }}

jasonl70

16 years ago

single opt-in, with aweber.
double opt-in protects aweber (or whoever hosts your AR) from blacklists, etc - not you. Blacklists are based on the IP address of the mail server sending the email - not the domain name of the 'from' or the 'reply to' addresses, and not the domain names of any links in the email.

Thanks
2 replies

Signature

-Jason

{{ DiscussionBoard.errors[10319].message }}

tkulzer

16 years ago

Originally Posted by jasonl70

Blacklists are based on the IP address of the mail server sending the email - not the domain name of the 'from' or the 'reply to' addresses, and not the domain names of any links in the email.

Jason, you're horribly mistaken if you believe that is true.

It's not.

Thanks
3 replies

Signature

Tom Kulzer
CEO & Founder
AWeber Communications, Inc.

{{ DiscussionBoard.errors[11058].message }}

Michael Dominic 16 years ago

Double Opt-in.
- Thanks
{{ DiscussionBoard.errors[11121].message }}
- BlogBrowser Banned 16 years ago
  
  [DELETED]
  
  {{ DiscussionBoard.errors[11179].message }}
  
  trafficwave 16 years ago
  
  Double Opt-In ... always.
  
  This is the only option allowed by TrafficWave.net AutoResponders.
  
  More and more, email validation/audit services are requiring double opt-in as a part of best practices. Single opt-in leaves itself too open for abuses.
  
  I'm of the opinion that double opt-in will continue to rise as the standard of responsible email marketers.
  
  Thanks
  
  Signature
  
  -----------------------------
  Brian Rooney, CEO
  TrafficWave.net Email Marketing AutoResponders
  Email Marketing Blog
  
  {{ DiscussionBoard.errors[11234].message }}

Brian Tayler

16 years ago

Originally Posted by tkulzer

Jason, you're horribly mistaken if you believe that is true.

It's not.

Really?

Link: DNSbl Information - Spam Database Lookup

Obviously not the ONLY spam database, but respectfully the biggest.

Anyone banning based on domain names and links is making a VERY haste decision. Sure spamassassin has tools to "read" the e-mail to look for similarities to other known-spam e-mails but this is far from banning based on actual domains and links.

Furthermore if I can put ANYTHING in my "From:" address... ANYTHING in my "To:" address and use a dynamic tinyurl or some other forever changing address in an e-mail... then what is the ONLY constant left in e-mail? Well the IP of the originating mail server of course (spoofable yes, but less likely than any other).

And since most of the databases with IPs of known spam servers also list dynamic IP ranges of customers (from Comcast, Sprint, Roadrunner, etc.) it also stops spammers from getting a dialup/cable connection and running a local mail server on their connection.

So, respecfully, you are wrong. IP addresses of the mail server *ARE* what is banned/blocked/listed in the database.

Thanks,
Brian

Thanks
2 replies

Signature

.-=-.

From Start to Finish. Learn How to Make Money in 30 Days!

.-=-.

X81MBTp

{{ DiscussionBoard.errors[11235].message }}

Britt Malka

16 years ago

Double opt-in - unless people are buying something and in order to get their link, they have to join. In that case I use single opt-in.

Thanks
1 reply

Signature

*** Idea Factory ***
9 Simple & Fun Ways to Come Up With Ideas for Non-Fiction Books

>>> Click here to get immediate access <<<

{{ DiscussionBoard.errors[11266].message }}

Jag82

16 years ago

I'm using Aweber - and it's double opt in for me. Quality is more important over quantity for me.

And what's more, you get better:

1. Response rate (open and click through)
2. Less unsubscribe rate
3. Less spam complaint rate.

It's a no-brainer for me.

And the point on people not verifying, yes, it happens. But we can help reduce that by giving the would-be subscribers step-by-step instructions on how to verify.

And also you can promise an incentive for verifying. Or tell them they will be missing out on future benefits (fear).

These helps.

Jag

Thanks
2 replies

{{ DiscussionBoard.errors[11463].message }}

Brian Edmondson

16 years ago

Question for everyone who says a double-opt in list is better for responsiveness...

If you're dealing with a situation when you are doing direct mail or anything where there is a relatively significant cost involved, I can see why you would want a more responsive list.

But when you're dealing with email marketing, where the cost of touching a prospect or customer is virtually nothing (ie: the incremental costs with GetResponse is $20 per 10,000 subscribers, which is a fraction of a penny), how does response matter? It seems like the response issue wouldn't matter unless you were dealing with extreme volume (millions of email addresses rather than tens or hundreds of thousands).

When you're dealing with a high volume / costs approaching zero email marketing model, I'd imagine that you could get significantly more money out of a single opt list over a double opt list. (see the previous post by Jonathon Locke)...

Most of the marketers I know (even the ones who preach "double opt" because it sounds correct to say) don't actually use double opt.

Thoughts?

Brian

Thanks
1 reply

{{ DiscussionBoard.errors[11589].message }}

Brian Tayler

16 years ago

Originally Posted by Brian Edmondson

Question for everyone who says a double-opt in list is better for responsiveness...

If you're dealing with a situation when you are doing direct mail or anything where there is a relatively significant cost involved, I can see why you would want a more responsive list.

But when you're dealing with email marketing, where the cost of touching a prospect or customer is virtually nothing (ie: the incremental costs with GetResponse is $20 per 10,000 subscribers, which is a fraction of a penny), how does response matter? It seems like the response issue wouldn't matter unless you were dealing with extreme volume (millions of email addresses rather than tens or hundreds of thousands).

When you're dealing with a high volume / costs approaching zero email marketing model, I'd imagine that you could get significantly more money out of a single opt list over a double opt list. (see the previous post by Jonathon Locke)...

Most of the marketers I know (even the ones who preach "double opt" because it sounds correct to say) don't actually use double opt.

Thoughts?

Brian

I agree Brian.

I'm not spending anymore for a list of 10,000 single opt-ins than a list of 5,000 doubt opt-ins. Maybe in PERCENTAGE the 5,000 list is more responsive... but I still have a higher NUMBER of responses on the 10,000 list.

To me *THAT* is a no brainer

Thanks

Signature

.-=-.

From Start to Finish. Learn How to Make Money in 30 Days!

.-=-.

X81MBTp

{{ DiscussionBoard.errors[11615].message }}

Folusho 16 years ago

I have a list of over 45k just in the IM niche and I use single optin with Get Response and Aweber.

To me it's more important to make more money than it is to have a more responsive list. So since you'll be able to offer more people your product with single opt in, the choice for me is obvious.

But a trick that I use to even find more responsive subscribers using single opt in is by making people that subscribe the first time, subscribe again using their phone number, name and email address as well.

When you pay for advertising on PPC like I do, it's more important to have a higher ROI than have a more responsive list..
- Thanks
- 1 reply
{{ DiscussionBoard.errors[11591].message }}
- jjpmarketing 16 years ago
  
  If you create enough value in what you are providing in exchange for their email address, then using double opt in signups should have minimal effects on your opt in conversion rate.
  
  I used double opt in because it prevents a bot from signing up, and it lets me know the user is interested enough to fill out a form and then go back to their email account and click a link to verify. It also lets me know they are actually reading my emails... at least initially.
  
  Thanks
  
  1 reply
  
  {{ DiscussionBoard.errors[11628].message }}
  
  mr2monster 16 years ago
  
  It depends on the list. . .
  
  Sometimes double, sometimes single.
  
  Thanks
  
  1 reply
  
  Signature
  
  FREE Training - No Opt-In.
  Learn To Make Money Buying and Selling
  
  {{ DiscussionBoard.errors[11726].message }}
  
  WinsonYeung 16 years ago
  
  Thanks for all the reply so far !
  From these, i think single opt-in would do a better job.
  
  Thanks
  
  Signature
  
  [WSO of The Day] Discount How To Generate 172.56% Positive Return OR build your List for FREE!
  
  "Case Study: Discover You Can Make $1371.66 With A Simple Blog Post by Clicking Here"
  
  {{ DiscussionBoard.errors[11932].message }}
  
  Jwaza Banned 16 years ago
  
  [DELETED]
  
  {{ DiscussionBoard.errors[11936].message }}
  
  lakshaybehl 16 years ago
  
  Stick to double opt-in. You only want to build relationships and not just lists!
  
  Give massive value on the squeeze page itself and then redirect to part 2 of the massive value.
  
  the third part they get when they confirm (Let this be most interesting, and build up for it right from the first part...)
  
  Thanks
  
  Signature
  WARNING EXPLICIT: This is ugly... and this is the distilled truth
  
  ~~Website || Book || Facebook~~
  
  {{ DiscussionBoard.errors[11949].message }}
  
  Jwaza Banned 16 years ago
  
  [DELETED]
  
  {{ DiscussionBoard.errors[11974].message }}
  
  LB 16 years ago
  
  Single...because the idea that just because someone clicked "confirm" makes them a better prospect is stupid.
  
  I care about PROFIT not CONVERSION RATE.
  
  Single optin lists mean more people get my mail and more sales are made.
  
  Double optin has its place in certain niches if you suffer from false spam complaints.
  
  Thanks
  
  1 reply
  
  Signature
  
  Tired of Article Marketing, Backlink Spamming and Other Crusty Old Traffic Methods?
  
  Click Here.
  
  {{ DiscussionBoard.errors[11982].message }}
  
  Folusho 16 years ago
  
  Jwaza, if you click on list setting you can turn confirmed optin to single optin for each individual list that you have.
  
  Thanks
  
  {{ DiscussionBoard.errors[11985].message }}

tkulzer

16 years ago

Originally Posted by Brian Tayler

Really?
So, respecfully, you are wrong. IP addresses of the mail server *ARE* what is banned/blocked/listed in the database.

IP addresses are 1 part of what is blocked at times, but it's by no means
the only method of blocking. Just one public example from a major ISP
included below.

-Tom

http://postmaster.aol.com/errors/index.html

HVU Blocks:
- Click the error code for more information and troubleshooting.

* 554 HVU:B1
http://postmaster.info.aol.com/errors/554hvub1.html
There is at least one URL in your e-mail that is generating substantial complaints from AOL members.

* 554 HVU:SR
http://postmaster.info.aol.com/errors/554hvusr.html
Your e-mail contains a redirecting URL which AOL's servers will not accept.

* 554 HVU:NR
http://postmaster.info.aol.com/errors/554hvunr.html
AOL requires that all URLs in an e-mail comply with the internet guidelines pertaining to URL and domain name formatting.

* HVU:WEB
http://postmaster.info.aol.com/errors/hvuweb.html
This website has been blocked due to AOL Member Complaints.

Thanks
10 replies

Signature

Tom Kulzer
CEO & Founder
AWeber Communications, Inc.

{{ DiscussionBoard.errors[12806].message }}

Steven Fullman 16 years ago

One question.

This is "Myers Territory".

Where is he?

Steve
- Thanks
Signature

Not promoting right now
{{ DiscussionBoard.errors[12864].message }}

warriorjunky

16 years ago

For non IM niches, single opt-in is working like a charm for me and for IM niche you must do a double opt-in. That's what my sites data says.

Guys

How do I change from using double opt in to
single opt in. I am currently on aweber.

I know it is against their TOS they will not allow
this to happen.

The problem is I am on a yearly payment plan
and I got billed for this 2 weeks ago.

How can I remedy this problem.

J. Waza

Log in to your aweber account then go to "List Settings" then "Verified Opt-in" then look for "Status" - "ON". Simply click the "ON" link. You'll see the status is changed to "OFF". That's it. If you would like to re-activate than click the same link.

Hope this helps.

Thanks

{{ DiscussionBoard.errors[12943].message }}

Andy Money 16 years ago

Double is good for safety but it immediately discourages people who are "on the fence"
- Thanks
- 1 reply
Signature

[GET] TUBE-A-ZON: Infinite Amazon Earnings with YouTube? Full White Paper + Video Bonuses
JUST >>> $1 >>> ONE BUCK >>> ONE DOLLAR
{{ DiscussionBoard.errors[13060].message }}
- trafficwave 16 years ago
  
  That's easy to overcome. Explain to them that you are wanting to make sure someone hasn't forged their address or entered it without their permission (further building your credibility).
  
  And offer them a "freebie" bonus/ebook/download/article that they will have access to after they confirm.
  
  Thanks
  
  Signature
  
  -----------------------------
  Brian Rooney, CEO
  TrafficWave.net Email Marketing AutoResponders
  Email Marketing Blog
  
  {{ DiscussionBoard.errors[13079].message }}
mrmcd 16 years ago

I suggest to use double, even though you do lose out on some subscribers, you want to protect yourself from beeing looked as a spammer. You can still cash in on the ones that don;t confirm their email, send them to a adsense page after filling the form.
- Thanks
Signature

Watch Over My Shoulder As I Build The Perfect Video Page In About 30 Seconds! (different)
{{ DiscussionBoard.errors[13083].message }}
andrew_writes 16 years ago

The infinite responder script I use has the option of single and double opt in. I usually use double when I want to be sure that the signup is not a bogus one.

I use single opt in for instant gift downloads as the person does not have to confirm anything.

The thing is that people usually get to my single opt ins through a double opt in.
- Thanks
- 1 reply
Signature
Check Out My Gigs
{{ DiscussionBoard.errors[13085].message }}
- EmailMaverick 16 years ago
  
  Single Opt-in!!!
  
  Thanks
  
  {{ DiscussionBoard.errors[13166].message }}

Sean Donahoe

16 years ago

As you can see from this thread, double opt in tends to be more prevalent for the majority of marketers. Not only does double opt-in protect the email senders (AW or GR) but it does mean you have a better list of committed subscribers. I prefer having a cleaner list of prospects that convert higher.

Even if i am not using one of the afore mentioned services I still prefer double opt-in and incentives have always worked great for signing up new members.

Thanks
1 reply

{{ DiscussionBoard.errors[24424].message }}

Daniel E Taylor

16 years ago

Originally Posted by Chikira

As you can see from this thread, double opt in tends to be more prevalent for the majority of marketers. Not only does double opt-in protect the email senders (AW or GR) but it does mean you have a better list of committed subscribers. I prefer having a cleaner list of prospects that convert higher.

Even if i am not using one of the afore mentioned services I still prefer double opt-in and incentives have always worked great for signing up new members.

LOL. You must really have a bad case of,

"Screw reality I'm going to just say whatever sounds good",

Because I read every post in this thread, and I didn't "see" that
what so ever.

Thanks

Signature

Self Actualization is one's true purpose. Everything
else is an illusion.

{{ DiscussionBoard.errors[24507].message }}

bauger 16 years ago

I use double opt in. If someone really wants what you offering then can go click a link in their mail. Single opt in anyone can just grab whatever from you with a bogus email.

Bruno
- Thanks
- 1 reply
Signature

Make Money While Your Sleep Your Daily Grind is About to End
{{ DiscussionBoard.errors[28400].message }}
- jhongren 16 years ago
  
  I use single opt in for some and double opt in for others.
  
  Thanks
  
  Signature
  
  [Attention Offline Marketers] Make $500 With 1 Email?
  EBAY Marketing Blueprint Shows You Exactly How
  
  {{ DiscussionBoard.errors[28532].message }}
robert key 15 years ago

Hi Warriors,

This talk of single vs. double opt-in is interesting. I am in the pet niche
and I am launching a product next week and I'm thinking about going
with double opt-in.

I find it interesting that the big companies that build lists don't waste
their time with double opt-in. Case in point - go to MotleyFool.com &
you'll notice that they collect just the email address and it's single opt-in.

They don't even send you a confirmation to say that you've signed up. I
guess they figure you should know if you signed up to their newsletter.

I think double opt-in gives you that 'protection' you need against some of
the idiots that cry spam, etc.

Just my 2c...

Robert
- Thanks
{{ DiscussionBoard.errors[242587].message }}
naruq 15 years ago

I use both single and double opt-in.
- Thanks
Signature

Please do not use affiliate links in signatures
{{ DiscussionBoard.errors[242612].message }}
dollarware 15 years ago

What about having the person subscribe by sending an email to the autoresponder?

If you keep the email, why wouldn't that be proof that they subscribed?

This would just be one action required by the person to subscribe.

I guess there IS a problem, I just don't see it? Spoofing?

Thanks for any insight on this method.
- Thanks
Signature
Why a Zagat Score is More Important to Your Business in Mobile Search.

http://internet-local.com/getting-a-...ore-important/
{{ DiscussionBoard.errors[242615].message }}

jasonl70

16 years ago

Originally Posted by tkulzer

Jason, you're horribly mistaken if you believe that is true.

It's not.

really? show me one that isn't..

every blacklist I have dealt with was mail server IP based..

I've had clients leave their mail relay open, and discovered by spammers. Within hours, they were black listed. BY IP. Clearing each blacklist individually is a pain and time consuming (not to mention that some require a FEE). But, change their IP, and everything is fixed immediately.

think about it - this is the only thing in smtp that can not be easily faked or spoofed.

Anyone who has actually dealt with the blacklist services know it's IP based.

The domain based examples you provided from AOL are for links within email..

Thanks
2 replies

Signature

-Jason

{{ DiscussionBoard.errors[18410].message }}

tkulzer

16 years ago

Originally Posted by jasonl70

really? show me one that isn't..
every blacklist I have dealt with was mail server IP based..

Anyone who has actually dealt with the blacklist services know it's IP based.

The domain based examples you provided from AOL are for links within email..

Jason, with all due respect please look at my sig. I'm the founder of AWeber. I know
the email space pretty well.

Besides AOL, here's a few more examples for the non believers.

URIBL.COM - Realtime URI Blacklist
SURBL

Thanks
1 reply

Signature

Tom Kulzer
CEO & Founder
AWeber Communications, Inc.

{{ DiscussionBoard.errors[23252].message }}

jasonl70 16 years ago

Originally Posted by tkulzer

Jason, with all due respect please look at my sig. I'm the founder of AWeber. I know
the email space pretty well.

Mike F. is a very successfull marketer - that doesn't mean I would back down from debate with him regarding his email frequency soley because of his 'credentials'

Because this is your bread and butter, I have no doubt you know every black list and twist out there.. but that doesn't make them all relevant And frankly, you have a vested interest in covering every possible little crack and nuance (no matter how minor), as well as protecting your servers IP's.

I still stand by comments.. I've had to help many people get off blacklists, and it was always an IP issue and an IP fix.

A black list of domains used within email bodies is not the really the same thing. They're meant to be used to block individual emails based on content. Such a black list is questionable I would think, as it could easily be manipulated and abused. Anyone with an affiliate program would be in SERIOUS danger of landing on such list.

* All my comments are based on a simple premise: the person involved is not actually a spammer. *

I use and like aweber, and it's not in my best interest to antagonize you, so I will leave my comments at that.
- Thanks
Signature

-Jason
{{ DiscussionBoard.errors[23987].message }}

KentM 15 years ago

Originally Posted by jasonl70

really? show me one that isn't..

every blacklist I have dealt with was mail server IP based.

Actually times are changing and some blacklists are more reputation based as opposed to the IP address only. Senderbase is the first one that I can think of, if you have a bad sending reputation you will have a hard time getting any email through Ironport Spam filters.

While it is true that there is no law against single optin, there is also no law that says a blacklist agency has to remove the listing against your IP if it's not double optin. OutBlaze is the first one that comes to mind that will NOT remove a listing unless you are 100% double optin or you have some friends high up in the company.

All this being said I have seen some people have great delivery rates that only use single optin. You would really have to be on top of things maintaining your lists, keeping your readers engaged and clearing out the crap, but it can be done.
- Thanks
{{ DiscussionBoard.errors[258196].message }}

KentM

16 years ago

Originally Posted by jasonl70

Blacklists are based on the IP address of the mail server sending the email - not the domain name of the 'from' or the 'reply to' addresses, and not the domain names of any links in the email.

As Mr. Kulzer stated if you really believe this you will have a lot of issues down the road with your domain. Besides the three that Mr.Kulzer already stated you have to include OutBlaze in that mix. There are at least a dozen if not more email providers that subscribe to OutBlaze and if your domain is listed with them and the URL is located in the message, it will be blocked. They are also notoriously bad to deal with and can be pretty demanding to have the blacklist removed.

I am in the Email Delivery/ Abuse Department at 1ShoppingCart and I would recommend double optin. We do give merchants the ability to choose single or double optin for web form signups, but all imported client lists and direct subscribe signups are required to double optin.

With double optin you know that the client who filled out the form and confirmed really want your messages. Besides having a higher delivery rate the email service provider will have some pull when they have to talk to blacklist agencies or internet providers about delivery issues.

With single optin you can never be sure that the person who filled out your form actually owns the email address they used. When you add in spam trap email addresses and spam bots your list will be junk. You may have a list of 100,000 email addresses, but if you are only getting 60% delivery rate they aren't doing you very good. If you happen to get blacklisted and you will the first thing they will tell you is that in order to have the listing removed is to go COI, OutBlaze is the biggest one that will do that. You also have an issue with the amount of invalid email addresses that are going to be filling your database. With some email providers now-a-days when you send to too many invalids they will start blocking your email.

At one time email marketing was about throwing as much "stuff" at the wall and hope some of it stuck, it does not work anymore.

We have a merchant who uses our Dedicated IP service, uses double optin, takes care of his lists and subscribes to email best practices and he has a delivery rate of 99.45%. On the other hand we have a merchant who uses single optin, has junk in their list and doesn't really care what they send out and their delivery rate is 60.83%. To be fair these merchant both have about the same database size, roughly 50,000 clients. Big difference in delivery rates if you ask me.

Kent McGovern
1ShoppingCart
Email Delivery/ Abuse Department

Thanks

{{ DiscussionBoard.errors[47993].message }}

yuyuan

16 years ago

Double Opt-in.. I always think that it is best to get "committed" people into your list... at least by comfirming their email address, it shows some comittment and desire from their side.

Thanks

Signature

Traffic Treasury: Killer Traffic Generation Strategies

>> Download Free Super Affiliate Marketer Handbook <<

OOm: Online Marketing Agency

{{ DiscussionBoard.errors[10307].message }}

Jim B.

16 years ago

Hi Winson1989,

Only double opt-in for me. Single opt-in might result in a bigger list, but I'd rather have a smaller list with more commited and responsive people.

All the best,
Jim

Thanks
2 replies

Signature

FREE Special Report on how to search and destroy your competition: http://www.onlinebizpromotionsite.co...anddestroy.htm
Affiliate Marketing Treasure Hunter blog: http://thetreasurehunter.wordpress.com/
Click here to open the Affiliate Marketing Treasure Chest: http://www.affiliatemarketingtreasures.com/index.htm

{{ DiscussionBoard.errors[10325].message }}

Jesus Perez

16 years ago

For those of you on Shared hosting...be careful when using single optin and your own autoresponder script.

Shared hosts will suspend or shut you down if they get complaints and you can't provide proof of double-optin.

Dedicated and VPS hosts are much more lenient. But even they treasure their IP addresses.

Thanks
1 reply

Signature

{{ DiscussionBoard.errors[10365].message }}

jasonl70

16 years ago

Originally Posted by BlueSquares

For those of you on Shared hosting...be careful when using single optin and your own autoresponder script.

Shared hosts will suspend or shut you down if they get complaints and you can't provide proof of double-optin.

Dedicated and VPS hosts are much more lenient. But even they treasure their IP addresses.

true - if was hosting my own autoresponder, I would NEVER use single opt-in. I've had to get clients removed from blacklists before - VERY painfull.

Thanks
2 replies

Signature

-Jason

{{ DiscussionBoard.errors[10524].message }}

Kevin Riley

16 years ago

Double opt-in only, even if Aweber didn't specify it. Reason? I build quality lists that respond, not crap lists full of non-responsive lookee-loos.

Thanks
1 reply

Signature

Kevin Riley, long-time Warrior living in Osaka, Japan

{{ DiscussionBoard.errors[10529].message }}

jasonl70

16 years ago

Originally Posted by Kevin Riley

Double opt-in only, even if Aweber didn't specify it. Reason? I build quality lists that respond, not crap lists full of non-responsive lookee-loos.

Kevin - those 'responders' are still on your list whether it's double or single - the other 20% or so 'non responders' on a single optin does not change that.

And some of those lookee-loos will still respond to the right offer.. they might go for a $9 report, or click on some adsense ads on an a free report I post on my site for them.

I'd rather make $11,000 from a 'watered down' single optin list of 12,000 people, vs. $10,000 from the 10,000 people on that list who would have confirmed a double optin.

Thanks
1 reply

Signature

-Jason

{{ DiscussionBoard.errors[10667].message }}

Jonathon Locke

16 years ago

Gotta go with Jason here on this, and say Single.

A couple of reasons why:

First off, I like to have an OTO or sales page right after they opt-into my list. With a double opt-in, they would have to be sent to a reminder page telling them to check their e-mail and confirm, rather than sending them to an OTO (single opt-in eliminates a step for them to take).

I always hear people using double opt-in because their list is more "responsive". That might be true, but as Jason says, the people that would have confirmed are still in your e-mail list. Their might be some freebie-seekers as well, but in my experience the larger single opt-in list has out performed the double opt-in list every time. Think about it:

Which e-mail list would you rather have:

John - confirmed e-mail
Stacie - confirmed e-mail
Ryan - confirmed e-mail
Matt - confirmed e-mail
Jeremiah - confirmed e-mail

or

John - would have confirmed e-mail
Stacie - would have confirmed e-mail
Ryan - would have confirmed e-mail
Matt - would have confirmed e-mail
Jeremiah - would have confirmed e-mail
George - would have confirmed e-mail, but forgot to
Brett - would have confirmed e-mail, but forgot to
Elise - freebie seeker, but might buy a real cheap report
Jenny - freebie seeker, but might buy a real cheap report
Gina - freebie seeker, but might buy a real cheap report

The choice seems obvious to me

. I know some people are using double opt-in to protect themselves from spam reports, but those have came for both single and double opt-in for me, so I just choose to use single. Have a good one!

Much Success,
Jonathon Locke

Thanks
3 replies

Signature

I'm Now Providing Offline Mentoring - Make $7,000+ Profit in 3 Months or Less, Guaranteed!

{{ DiscussionBoard.errors[10695].message }}

WinsonYeung

16 years ago

Wow, i agree...
Since single opt-in will still have all the subscriber that has not "confirmed".
The advantages is more.
Thanks for all the reply, Warriors !!

Originally Posted by Jonathon Locke

Gotta go with Jason here on this, and say Single.

A couple of reasons why:

First off, I like to have an OTO or sales page right after they opt-into my list. With a double opt-in, they would have to be sent to a reminder page telling them to check their e-mail and confirm, rather than sending them to an OTO (single opt-in eliminates a step for them to take).

I always hear people using double opt-in because their list is more "responsive". That might be true, but as Jason says, the people that would have confirmed are still in your e-mail list. Their might be some freebie-seekers as well, but in my experience the larger single opt-in list has out performed the double opt-in list every time. Think about it:

Which e-mail list would you rather have:

John - confirmed e-mail
Stacie - confirmed e-mail
Ryan - confirmed e-mail
Matt - confirmed e-mail
Jeremiah - confirmed e-mail

or

John - would have confirmed e-mail
Stacie - would have confirmed e-mail
Ryan - would have confirmed e-mail
Matt - would have confirmed e-mail
Jeremiah - would have confirmed e-mail
George - would have confirmed e-mail, but forgot to
Brett - would have confirmed e-mail, but forgot to
Elise - freebie seeker, but might buy a real cheap report
Jenny - freebie seeker, but might buy a real cheap report
Gina - freebie seeker, but might buy a real cheap report

The choice seems obvious to me

. I know some people are using double opt-in to protect themselves from spam reports, but those have came for both single and double opt-in for me, so I just choose to use single. Have a good one!

Much Success,
Jonathon Locke

Thanks
1 reply

Signature

[WSO of The Day] Discount How To Generate 172.56% Positive Return OR build your List for FREE!

"Case Study: Discover You Can Make $1371.66 With A Simple Blog Post by Clicking Here"

{{ DiscussionBoard.errors[10708].message }}

Simon_Sezs 16 years ago

double opt-in is definitely the way to go...
- Thanks
- 1 reply
{{ DiscussionBoard.errors[10723].message }}
- thegamecat 16 years ago
  
  Should use a "both" option to the poll.
  
  I use double optin for a free downloadable product to ensure i'm getting genuine details and a fully interested person added to my list.
  
  Single optin for a squeeze page -> sales page -> purchase. Mainly so the user is not distracted from the sales process.
  
  Thanks
  
  {{ DiscussionBoard.errors[10736].message }}

Hardi Wijaya 16 years ago

Originally Posted by Jonathon Locke

I know some people are using double opt-in to protect themselves from spam reports

That's their usual assumption. But how much protection can they get? In truth, not much and too little. Because most 3rd party providers and hostings don't want to guarantee this. In fact, I've yet to find one that promises this.

The only sure thing we can do is to read the TOS first, and check whether the provider/hosting is IM friendly.

Hardi
- Thanks
Signature
http://www.facebook.com/Hardi.Wijaya.IV
One of my associates' services...
Over-Deliver 2000+ SEO Friendly, Guaranteed 80 to 100 Percent Retention, Real Human Time Watched Global Views to Youtube Video Within 72 Hrs
{{ DiscussionBoard.errors[17425].message }}

Kelvin Brown

16 years ago

Originally Posted by Jonathon Locke

Gotta go with Jason here on this, and say Single.

A couple of reasons why:

First off, I like to have an OTO or sales page right after they opt-into my list. With a double opt-in, they would have to be sent to a reminder page telling them to check their e-mail and confirm, rather than sending them to an OTO (single opt-in eliminates a step for them to take).

Not entirely accurate. With most some services including aweber and my own Followup101.com, you can, and should customize the confirmation page. Most people just don't.

So, using double opt-in, you can make your OTO offer on the confirmation page, and still place at the top or bottom of the page, a note to say check your email.

I say to you now, if you are using either service, you should stop right now, and start customizing all your thank you pages and confirmation pages.

This is what really helps those who have to use double opt-in increase confirmations and awareness. When you are forced to use a confirmation page, your subscribers will see a page with branding. Do you want to see a success page that says," You must now confirm your message, please check email."

Or would you rather have them see a page with full customizaton, where they see your colors, your images, your branding, maybe add a an audio or video message asking them to check their email. The confirmation page gives you one more chance to burn your branding or message into the prospects memory.

You could use the confirmation page, to upsell, cross sell, to reconfirm or re-establish why it is important to open that email.

You can use the confirmation page to actually deliver your product, or maybe a bonus product. Often by giving this bonus, the recipient may feel obligated to do you the favor of making sure to take the extra step of confirming your message.

So, if you are using a service that does not allow you to modify the confirmation page, consider finding one that does.

And with followup101, it passes the subscriber name to the confirmation page, so that you can not only brand the page but personalize it after capturing the subscribers name.

Kelvin Followup101.com: Home of the Affordable Autoresponder

Thanks
2 replies

Signature

Kelvin Brown

{{ DiscussionBoard.errors[23565].message }}

Michael Worthington

16 years ago

Kelvin is right. With a custom confirmation page, you can
put anything you want on there...including a one time offer.

I won't get into the debate over which is best-single or double
opt in, but since both the services I use require double, why not
take advantage of the confirmation page and throw in an OTO,
or even another freebie to make sure they do confirm their
subscription.

It's just another opportunity to remind prospects to click on the
link in the email, and give them another reason why they would want to.

Michael

Thanks
1 reply

{{ DiscussionBoard.errors[24067].message }}

Daniel E Taylor

16 years ago

I've read all the post, and yea some "sound good in theory",

but here is from someone who actually made the switch, in a niche
market, doing significant numbers.

The argument of a "more responsive list" is a misleading one.

What the hell is "more responsive". Sure your PERCENTAGES
on open rates, and link clicks may be higher,

but who gives a damn about that. It's about the actual numbers.

Who gives a shit if you get a 20% open rate on a list of 6000 double
opt ins.

I rather get 14% on 14,000 single opt ins.

at the end of the day I think it's pretty much common sense.

Some of you are acting like people WANT to confirm. The
people on your double opt-in lists honestly don't give
a shit if they had to confirm or not.

They just want to read your emails, and buy your shit. So
if it was single opt in, how the hell would that change?

Those people will STILL be on your list, just that the
other 30-50% that didn't confirm (for whatever reason)
will be on there to.

It's easy to "assume" that because someone didn't opt in,
they had no interest in your stuff.

Well my theory is if they had no interest in it, they wouldn't
have put their email in there in the first place. excluding
freebie seekers and idiots.

Think about this.

I get emails everyday from people who go "PLEASE DONT SEND ME
ANY MORE EMAILS", or "PLEASE TAKE ME OFF YOUR LIST".

Those same people could have easily just click the big ass link
that says "TO STOP RECEIVING EMAILS CLICK HERE".

well the fact is just because someone opens your email doesn't
mean they are going to click thru to a link.

Hence why click thru number is always lower than your open rate.

So naturally you're going to have a % of people who get the confirmation
email and just don't click the link.

Why would you just assume those people wouldn't be responsive
to any of your marketing?

Maybe your marketing sucks?

Who knows..

Just giving you points to ponder.

I switched from double opt in to single
and things have been growing ever since.

Daniel

Thanks
1 reply

Signature

Self Actualization is one's true purpose. Everything
else is an illusion.

{{ DiscussionBoard.errors[24290].message }}

Michael Lee

16 years ago

Double opt-in for me. Using aweber.

I'd rather have peace of mind. Anyone can enter someone else's email without their permission. And that could cause a lot of trouble.

That's what double opt-in is for - to make sure you have permission to send them future emails.

Thanks
1 reply

Signature

(Free) How To SLEEP Your Way To Unstoppable Riches & Success | (Free) 1 Weird Trick To Create Miracles | 100+ Free Self-Help Books | "I was shocked when your site converted at 5.1%!" - 20DayPersuasion Affiliate

{{ DiscussionBoard.errors[24364].message }}

Kelvin Brown

16 years ago

Let me clarify my postition. As the owner of an autoresponder service, I don't allow my clients to have the option of single opt-in.

This is to protect my service for my customers as well as for myself.

So, my post was not about the benefits of double opt-in. It was about exploiting and taking advantage of it, if you are forced to use it.

Now, as for my personal tests, the double opt-in works better for me. And it has nothing to do with open rates, but everything to do with setting expections in the beginnning. I use confirmation pages to set the subscribers expections. I have signed up for tons of list sometimes to get what was offered, but often to study what happens after I give my name and address.

I find that I take more action when the confirmation page, says something the signup page did not.

Kelvin

Thanks
1 reply

Signature

Kelvin Brown

{{ DiscussionBoard.errors[24428].message }}

Kevin Riley

16 years ago

Originally Posted by Kelvin Brown

Let me clarify my postition. As the owner of an autoresponder service, I don't allow my clients to have the option of single opt-in.

This is to protect my service for my customers as well as for myself.

So, my post was not about the benefits of double opt-in. It was about exploiting and taking advantage of it, if you are forced to use it.

Now, as for my personal tests, the double opt-in works better for me. And it has nothing to do with open rates, but everything to do with setting expections in the beginnning. I use confirmation pages to set the subscribers expections. I have signed up for tons of list sometimes to get what was offered, but often to study what happens after I give my name and address.

I find that I take more action when the confirmation page, says something the signup page did not.

Kelvin

Even if it were allowed, I would not opt for single opt-in. My double opt-in list are bettter lists.

Yes, a double opt-in list may not grow as quickly as a single opt-in list, but it is much higher quality. Those who confirm and double opt-in are more reactive members, and you will have a more reactive list.

Thanks
1 reply

Signature

Kevin Riley, long-time Warrior living in Osaka, Japan

{{ DiscussionBoard.errors[28317].message }}

Keith Gilbert 16 years ago

I always use single optin and would never use double. You lose too many subscribers due to the double optin process (I've heard it's about 30%?). There are many reasons not to use double optin - people forget, people don't know what they're supposed to do or why (especially in one market I'm in), confirmation emails to the spam folder, and so on.
- Thanks
- 2 replies
{{ DiscussionBoard.errors[28336].message }}
- Ernie Lo 16 years ago
  
  I use double optin, just feel more safer that way and you don't get the problem of people putting in fake emails, reduced spam complains etc.
  
  A higher quality list in other words.
  
  Thanks
  
  {{ DiscussionBoard.errors[28354].message }}
- Michael Francis 16 years ago
  
  Bottom line you have a choice. You can make more money with single optins although at more risk of bots or compliants or less money with double optin. This is what is all boils down to!
  
  Example
  Double optin 20,000 subscribers try to subscribe of that
  say 11,000 confirm. As that is what im running at right now about 55% confirm in one of my niches
  
  (same subscribers)
  Single optin 20,000 subscribers try to subscribe and all of them are added
  to your list.
  
  Now its a numbers game.
  You have the 11000 subscribers either way you go that would of confirmed. But now you have 9000 more emails.
  
  You would be leaving money on the table by not trying this 9000 you have lost to see if they is even a small response. Same cost for you to maintain!
  
  So i email 11000 double optin to a cpa offer of that 10% that click signup 5$ each with my double optin list. I made 550$
  
  Now i email my list of 20000 single optin which has the same 11000 from above to a cpa offer. The same 11,000 above which sign up the same of 10% at 5$ each now i got the same 550$
  
  Now even if the other 9000 was not so responsive say they have of the response 5% of 9000 extra emails at 5$ i got another couple hundred on the table.
  
  So if you are not single optining you are leaving money on the table as its all a numbers game.
  
  The problem with single optin is the autoresponders will request you go to double if you complaint rate is a little high and in get responses case they closed my account for having 1% compliant ration without warning or compromise.
  
  Of that 1% they finally emailed me some percantages and of that 1 percent aol was the big problem as the other isp's had under .003% compliant.
  
  My opt out rate was 20 times less than my compliant ratio go figure...
  People are trigger happy and hit spam instead of opt out.
  
  I don't know the figures on complaint ratios with double optin compared to single but i have seen some emails on my list like max@google.com so i assume someone is playing games........
  
  More money with single there is not dispute on that!
  But less risk with double!
  
  Thanks
  
  Signature
  
  Get Your Free Leads Generation Class (We Also Buy Leads & Trade Leads)
  Free Chat Line 24 Sites Already Millions Of Callers, The Only 100% Free Chat line For Everyone Tele-Social
  Local Seo Domination Join Now For Free Techniques
  Affiliate Marketing Automatic approval, Affiliate Network, Affiliates From All Countries, High Commissions
  
  {{ DiscussionBoard.errors[28378].message }}

Kevin Riley

16 years ago

Originally Posted by Kelvin Brown

So, using double opt-in, you can make your OTO offer on the confirmation page, and still place at the top or bottom of the page, a note to say check your email.

Exactly! I just did an OTO on an Aweber thank you page in Willie's giveaway. The prospect enters their name and e-mail to get my free report and is sent to the thank you page where an OTO offers a great deal. At the bottom, instead of the usual "No thank you, take me to my free report" link, I simply placed a notice about checking their e-mail box for the confirmation e-mail. Works like a charm.

I say to you now, if you are using either service, you should stop right now, and start customizing all your thank you pages and confirmation pages.

This is what really helps those who have to use double opt-in increase confirmations and awareness. When you are forced to use a confirmation page, your subscribers will see a page with branding. Do you want to see a success page that says," You must now confirm your message, please check email."

Yep! Confirmation pages are a great place to deliver your free reports, offer other products, or simply brand yourself more.

Thanks

Signature

Kevin Riley, long-time Warrior living in Osaka, Japan

{{ DiscussionBoard.errors[28307].message }}

Kate Anderson 16 years ago

Double opt-in, absolutely.

By the way, does anyone know real quick whether Get Response allows you to set up campaigns that remove someone from one list when they subscribe to another list that you manage?

I know aweber.com does this but does GR? (I haven't been able to locate that info in their FAQ/Help Pages)
- Thanks
- 1 reply
{{ DiscussionBoard.errors[10532].message }}
- Brian Tayler 16 years ago
  
  double opt-in on the IM niche... single on the "non-internet savvy" niches (especially like crafts).
  
  Thanks
  
  1 reply
  
  Signature
  
  .-=-.
  From Start to Finish. Learn How to Make Money in 30 Days!
  
  .-=-.
  X81MBTp
  
  {{ DiscussionBoard.errors[10546].message }}
  
  martinp 16 years ago
  
  I use Aweber and double optin - even if I did have a choice though I'd still use double optin. Don't want to take any chances.
  
  Thanks
  
  1 reply
  
  Signature
  
  MEGA Amazon Authority Sites (Up To 32,000 Words) - Cash In On the Christmas Season!
  
  {{ DiscussionBoard.errors[10626].message }}
  
  jenn_givler 16 years ago
  
  I definitely go with double opt-in - for the same reasons others have stated. I'd rather have the quality subscribers, and the protection of the proof of opting in.
  
  Thanks
  
  {{ DiscussionBoard.errors[10665].message }}

jasonl70

16 years ago

Originally Posted by Jim B.

Hi Winson1989,

Only double opt-in for me. Single opt-in might result in a bigger list, but I'd rather have a smaller list with more commited and responsive people.

All the best,
Jim

with single opt-in, those people are still on your list.. as well as others who for some reason or another didn't confirm..

I'd rather sell 10 widgets to 20 people, then 6 widgets to 10 people

Thanks

Signature

-Jason

{{ DiscussionBoard.errors[10515].message }}

Christopher R Everson

15 years ago

I like making money, so for the time it takes me to check single optin, and get more subscribers and more money, I think its worth it.

There is almost no advantage of using a double opt in autoresponder other than keeping list size small, whatever good that is worth.

Thanks

Signature

Money isn't real, George. It doesn't matter. It only seems like it does.

{{ DiscussionBoard.errors[241688].message }}

J.Knight

15 years ago

Personally, I think single opt-in should be illegal.

With single, some random spammer could enter in my email address, and I'd immediately be added to some dude's list that I didn't ask for, and if he wanted, he could start pounding my inbox, and I didn't even ask for it.

I'd recommend double. Not because I've tested it to be better, but just because I think it's the 'right' thing to do to protect both parties.

JK

Thanks

{{ DiscussionBoard.errors[241707].message }}

Phil Jones

15 years ago

Single opt-in for customers.

Double opt-in freebie offers.

Thanks
1 reply

{{ DiscussionBoard.errors[242630].message }}

Bearded 15 years ago

Originally Posted by Phil Jones

Single opt-in for customers.

Double opt-in freebie offers.

That's the single biggest problem I have with aweber. And talking to them about is like talking to a brick wall.

I use double opt-in. Great. I know all about the "benefits."

I also run a mailing list of 800,000 for a client.

It's single opt in.

We have 99.5% deliverability. We have less than .1% spam complaints.

We've never had a major deliverability problem, save some hiccups with yahoo that I was able to fix pretty quickly.

Regardless of what they say, double opt-in protects THEM and not YOU. (if you're using good email practices)

This is ESPECIALLY obvious in markets that aren't particularly internet savvy.

But whatever, I can live with aweber/double opt-in for my own lists.

But the issue is, when someone buys something, I need to send them *transactional* messages. I know I could send it from my own server, but I like to kick off a series of emails. They explain how they should be using the product, and increase stick rate.

It's *ASININE* for those people to have to confirm. They PAID for something.

I'm absolutely planning on switching to email labs before my next launch, for this reason only.

Thanks Aweber.

Joe
- Thanks
{{ DiscussionBoard.errors[242721].message }}

Anbelle

15 years ago

Single with GetResponse. Because I was told by my mentor for the reason you get people easier on the list without having them to click twice. People are in general a bit lazy to unsubscribe so they keep getting your mails... And maybe at some point in the future buy something.

Thanks
1 reply

Signature

Make Money Online The EASY Way. FREE Videos

{{ DiscussionBoard.errors[242733].message }}

spudzz 15 years ago

As we seem to have all the major players commenting in this thread here's a couple I'd like answering:-

1) Why is it whenever I get stuff chucked into the Spam box by Gmail (other than spam of course!) it's always, and I mean always, single opt-in (the best example being from someone who calls herself the Ezine Q**** which always goes into the spam absolutely because it's single opt-in - I checked with her email service provider).

2) Tom, when the heck will you start accepting PayPal? ;-)))
- Thanks
{{ DiscussionBoard.errors[242761].message }}

globalpro

15 years ago

Single opt in for buyers, double opt in for sign ups. Worded right, the single opt in is effective for buyers (for me anyway).

Thanks,

John

Thanks

{{ DiscussionBoard.errors[242781].message }}

J.Knight

15 years ago

Just a thought...

What can be the expected unverifed percentage when using double opt-in in a non IM niche?

JK

Thanks

{{ DiscussionBoard.errors[245061].message }}

SeanIM

15 years ago

Single optin is what I prefer for a variety of reasons...

There is no legal requirement for double-opt that I've ever found. Going overboard is an unnecessary security blanket imo...that causes for lower
lead captures as even with double opt ins...sometimes those confirm emails end up in bulk folders, spam folders, or the phone rings or some other distraction takes them out of the confirmation mode...and ultimate they don't get what they were "originally" asking for. You still capture the IP and the CAN SPAM required data....soooo

that's my 2c

Thanks

Signature

>>> The 3 Secrets to How I Made $152,414 in 7 Months! <<<

{{ DiscussionBoard.errors[245321].message }}

Khalil Bashir

15 years ago

I tend to use double opt-in on my autoresponder marketing

Thanks

Signature

Get Paid $50
In The Next 2 Hours
By Clicking Here.....

{{ DiscussionBoard.errors[245473].message }}

dsmpublishing

15 years ago

I have used single in the past and had lots of complaints about spamming but since using aweber a couple of years ago which is double opt in ive not even had one complaint.

I find that my customers like having double opt in as they trust it more and dont worry as much about you spamming them.

Thanks

{{ DiscussionBoard.errors[245493].message }}

DNATruth

15 years ago

Single opt in for me always. Although double opt-in gives you a better targeted list you will lose somewhere around 50% of your potential prospects. Its really your preference.

Thanks
1 reply

{{ DiscussionBoard.errors[245610].message }}

J.Knight

15 years ago

Originally Posted by DNATruth

Single opt in for me always. Although double opt-in gives you a better targeted list you will lose somewhere around 50% of your potential prospects. Its really your preference.

50%??? Is that a guess, or true dude?

Thanks

{{ DiscussionBoard.errors[246281].message }}

alvinhuang

15 years ago

Single optin on aweber
Double optin on 1SC as they use another server for broadcast and the delivery rates when we used single optin on 1SC was horrible.

Generally keep IM niches on doubleoptin and non-im (presume them to be less tech savvy) on single optins.

Alvin Huang

Thanks

Signature

Happy Cool Hand Luke?

{{ DiscussionBoard.errors[245676].message }}

JazLai

15 years ago

Why is it that everyone says that double optin will
be more responsive?

It is not the confirmation that make your subscribers
more responsive.

It is the value you give to your subscribers that makes
them responsive.

I am currently rebuilding my list with single optin and it
is only in the thousands.

But I am able win some affiliate contests with IMers who
have a list of 30,000 double optin or more.

Not saying this to brag but to show that the responsiveness
comes from your relationship with your subscribers, not whether
they confirm their email or not.

Simply said: I LOVE my subscribers and they LOVE me.

Thanks

{{ DiscussionBoard.errors[247168].message }}

Gary McCaffrey

15 years ago

I use single opt-in.

Double opt-in might be more responsive percentage wise, but I bet its not VOLUME wise.

Thanks

{{ DiscussionBoard.errors[247263].message }}

Dan Ambrose

15 years ago

I use Aweber and I have a number of lists. Some are single and others are double.

I think there are times where double opt in isn't necessary (such as when you just want to collect their details for a membership site), but generally double is the best way to market products.

I mean if they don't want to respond to an email asking them to confirm their subscription.. why on earth would they respond to any other emails you send them?

Daniel

Thanks

{{ DiscussionBoard.errors[247586].message }}

trafficwave

15 years ago

I agree with JazLai regarding the overall quality of your relationship being the primary factor in responsiveness.

But double opt-in does help protect against malicious subscription possibilities. TrafficWave.net has been using double opt-in for many years and my lists grow quite nicely.

I've never had a complaint regarding the use of double opt-in but we sure used to get a lot of spam complaints back in the day of single opt-in.

Thanks

Signature

-----------------------------
Brian Rooney, CEO
TrafficWave.net Email Marketing AutoResponders
Email Marketing Blog

{{ DiscussionBoard.errors[257376].message }}

Alex Sol

15 years ago

Only double... for the legal issues

Thanks

Signature

Alex Sol, Full time online marketer since 2007
The Extra Paycheck Blog | Extra Paycheck Podcast

{{ DiscussionBoard.errors[258203].message }}

Do you use Single/Double Opt-in ?

Trending Topics

Been a while! Any of you Old Timers here?

Clickbank low cost recurring

Boat and Jet Ski Rentals...... Door Hangers Effective?

How much does the rebranding affect CR ?

Are billboards still effective in driving customers?